Agenda
Meet Your Team
Client
Customer Success Manager
- Campaign Expertise
- Data Strategy
- Marketing Automation
- Sales Development
What to Expect
Preparing for Take Off
Week 1
Strategy & Tech
Account Introduction Call (AIC)
- Introduction to your CIENCE Team
- Review Topics from Onboarding Questionnaire
- Learn more about your business
- Q&A on campaign setup and development
GO Platform Demo
- Product Team hosts two (2) GO Platform group demos each week
- Tuesdays at 3 PM EST and Thursdays at 12 PM EST
Technical Setup
- Domain and Mailbox Setup
- Mailbox Checklist and Warmups
- Cadence Setup
- GO Products Technical Setup
Phase 1 - Establishing the Control Group*
Day 1
Account Intro Call
Day 2
You receive first Ad Creative Drafts
Day 3
Your deadline
Day 4
You receive 2nd Creative Draft***
Day 5
Your deadline. This is ideally when final approval will be***
*The 3 ad variants per segment will be quite different as we are starting our campaign without a clear Control Group. Once we have established an 85% confidence interval that the results are not due to chance. From there, we will begin aggressive A/B Tests.
**If necessary
***If Ad Creatives are not approved by Day 9, we will have a final Ad Creative review meeting to iron out any creative differences. The next version of ad creatives will be final for intial campaign. We should schedule this out early just in case we need it, and remove it when we finalize creatives earlier.
NOTE: If you are BYOC (Bringing your own creative), we will need those no later than 7 Calendar Days after your AIC call.
- CIENCE
- Client
Drive the right, quality traffic to your website or landing pages, where GO Show can be used to trigger GO Outbound Campaigns to qualified prospects who clicked through from the ads.
- GO Digital is our proprietary Demand Side Platform that is fed by GO Data to serve programmatic ads to the right contacts at the right companies.
- Matches Device IDs for relevant ad targeting and campaign effectiveness.
- Optimizes ad spend and messaging for ICP tailored campaigns.
- Serves programmatic ads on 62+ ad exchanges. No social, no PPC/Search.
- CIENCE can provide creative services for static display ads. If you want to provide video or audio, you will need to provide those files.
- End-to-end campaign management services.
- Detailed reporting and analytics for campaign effectiveness.
- Increases reach and visibility across online channels while elminating spend waste.
- Drive the right, quality traffic to your website or landing pages, where GO Show can be used to trigger GO Outbound Campaigns to qualified prospects who clicked through from the ads.
GO Outbound Campaign Development
- Develop and Finalize Strategy
- Create and Review Playbooks
- Lead List Review
- Technical Setup
- Team Training
- Launch
Week 2
Campaign Development
Account Introduction Call (AIC)
- Introduction to your CIENCE Team
- Review Topics from Onboarding Questionnaire
- Learn more about your business
- Q&A on campaign setup and development
GO Platform Demo
- Product Team hosts two (2) GO Platform group demos each week
- Tuesdays at 3 PM EST and Thursdays at 12 PM EST
Technical Setup
- Domain and Mailbox Setup
- Mailbox Checklist and Warmups
- Cadence Setup
- GO Products Technical Setup
Phase 1 - Establishing the Control Group*
Day 1
Account Intro Call
Day 2
You receive first Ad Creative Drafts
Day 3
Your deadline
Day 4
You receive 2nd Creative Draft***
Day 5
Your deadline. This is ideally when final approval will be***
*The 3 ad variants per segment will be quite different as we are starting our campaign without a clear Control Group. Once we have established an 85% confidence interval that the results are not due to chance. From there, we will begin aggressive A/B Tests.
**If necessary
***If Ad Creatives are not approved by Day 9, we will have a final Ad Creative review meeting to iron out any creative differences. The next version of ad creatives will be final for intial campaign. We should schedule this out early just in case we need it, and remove it when we finalize creatives earlier.
NOTE: If you are BYOC (Bringing your own creative), we will need those no later than 7 Calendar Days after your AIC call.
- CIENCE
- Client
Drive the right, quality traffic to your website or landing pages, where GO Show can be used to trigger GO Outbound Campaigns to qualified prospects who clicked through from the ads.
- GO Digital is our proprietary Demand Side Platform that is fed by GO Data to serve programmatic ads to the right contacts at the right companies.
- Matches Device IDs for relevant ad targeting and campaign effectiveness.
- Optimizes ad spend and messaging for ICP tailored campaigns.
- Serves programmatic ads on 62+ ad exchanges. No social, no PPC/Search.
- CIENCE can provide creative services for static display ads. If you want to provide video or audio, you will need to provide those files.
- End-to-end campaign management services.
- Detailed reporting and analytics for campaign effectiveness.
- Increases reach and visibility across online channels while elminating spend waste.
- Drive the right, quality traffic to your website or landing pages, where GO Show can be used to trigger GO Outbound Campaigns to qualified prospects who clicked through from the ads.
GO Outbound Campaign Development
- Develop and Finalize Strategy
- Create and Review Playbooks
- Lead List Review
- Technical Setup
- Team Training
- Launch
Week 3
Training & Launch
Account Introduction Call (AIC)
- Introduction to your CIENCE Team
- Review Topics from Onboarding Questionnaire
- Learn more about your business
- Q&A on campaign setup and development
GO Platform Demo
- Product Team hosts two (2) GO Platform group demos each week
- Tuesdays at 3 PM EST and Thursdays at 12 PM EST
Technical Setup
- Domain and Mailbox Setup
- Mailbox Checklist and Warmups
- Cadence Setup
- GO Products Technical Setup
Phase 1 - Establishing the Control Group*
Day 1
Account Intro Call
Day 2
You receive first Ad Creative Drafts
Day 3
Your deadline
Day 4
You receive 2nd Creative Draft***
Day 5
Your deadline. This is ideally when final approval will be***
*The 3 ad variants per segment will be quite different as we are starting our campaign without a clear Control Group. Once we have established an 85% confidence interval that the results are not due to chance. From there, we will begin aggressive A/B Tests.
**If necessary
***If Ad Creatives are not approved by Day 9, we will have a final Ad Creative review meeting to iron out any creative differences. The next version of ad creatives will be final for intial campaign. We should schedule this out early just in case we need it, and remove it when we finalize creatives earlier.
NOTE: If you are BYOC (Bringing your own creative), we will need those no later than 7 Calendar Days after your AIC call.
- CIENCE
- Client
Drive the right, quality traffic to your website or landing pages, where GO Show can be used to trigger GO Outbound Campaigns to qualified prospects who clicked through from the ads.
- GO Digital is our proprietary Demand Side Platform that is fed by GO Data to serve programmatic ads to the right contacts at the right companies.
- Matches Device IDs for relevant ad targeting and campaign effectiveness.
- Optimizes ad spend and messaging for ICP tailored campaigns.
- Serves programmatic ads on 62+ ad exchanges. No social, no PPC/Search.
- CIENCE can provide creative services for static display ads. If you want to provide video or audio, you will need to provide those files.
- End-to-end campaign management services.
- Detailed reporting and analytics for campaign effectiveness.
- Increases reach and visibility across online channels while elminating spend waste.
- Drive the right, quality traffic to your website or landing pages, where GO Show can be used to trigger GO Outbound Campaigns to qualified prospects who clicked through from the ads.
GO Outbound Campaign Development
- Develop and Finalize Strategy
- Create and Review Playbooks
- Lead List Review
- Technical Setup
- Team Training
- Launch
Technical
Our Partnership Model
Continuous Engagement and Communication
Bi-Weekly Team Syncs
Your team is just an email away
Let’s Learn About You
- Your Products or Services
- Onboarding Questionnaire
- Ideal Customer Profile / Digital Audience
Additional Resources
A Lead Generation Platform Unlike Any Other
The GO Platform by CIENCE is designed to help our clients achieve their business growth objectives.Our team has developed specific software modules that work seamlessly together, providing specialized functionality and interoperability all in one place.With the GO Platform, our clients can supercharge their lead generation efforts and unlock new opportunities for business growth.
