12 articles in Email Campaigns
15 best direct mail automation software tools compared — CIENCE delivers 6–12% conversion rates. Explore features, pricing, and limitations for PostGrid, Sendoso, Lob, and more.
Direct mail delivers a 90% open rate and 118% higher response rates when paired with digital. Here's how to build a direct mail lead gen campaign that converts.
From Senders CEO Benny Rubin: 4 factors that determine B2B email deliverability — domain reputation, IP health, SPF/DKIM/DMARC, and content. Keep inbox rates high.
5 B2B lead prioritization tactics that focus SDRs on the 5% of buyers in-market now, using intent signals and trigger events to close deals faster.
Browse 22 proven cold email subject lines with 9 best practices. 47% of recipients decide to open based on subject line alone. Copy-paste templates inside.
The best time to send cold emails is 8 AM on Wednesday — 23% of replies come that day. Here are 6 findings from CIENCE's study of 6 million outbound emails.
Learn 4 cold email techniques using an "unsure tone" that boost reply rates by 3x. Stop killing deals with overconfidence -- try this approach today.
Find 20 proven cold email templates for B2B sales prospecting in 2026. Copy-paste examples with subject lines, CTAs, and personalization tips that convert.
3-step guide to cold email deliverability: configure SPF/DKIM, write spam-safe copy, and maintain clean contact lists. Cut your B2B bounce rate below 2%.
Compare 5 best email marketing automation tools for 2026 — workflow builders, drip sequences, advanced segmentation, A/B testing, and CRM integration reviewed.
4 email marketing strategies from neuroscience, psychology, and sales experts — including why 5th-grade reading level emails get the most B2B replies.
Add video to your B2B email campaigns to lift open rates and engagement. These 5 strategies show exactly when to use demos, testimonials, and explainers.