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22 articles in Guides

B2B marketer configuring a demand-side platform for a programmatic advertising campaign with real-time bidding targeting parameters
GuidesAdvertising

Programmatic Advertising: 8-Step Guide for B2B (2026)

Master programmatic advertising with this 8-step campaign guide. Explore 6 ad formats, 4 deal types, and DSP selection tips to boost your B2B ad ROI.

David Dulany
B2B sales team reviewing outbound marketing strategy components including cold email, phone, and multichannel sequences
B2B SalesGuides

B2B Outbound Marketing Strategy Guide (2026)

Master B2B outbound marketing strategy with 3 core components, proven channel selection, and how the best teams achieve 7–10% email-to-appointment rates.

David Dulany
Infographic showing the 8-stage B2B sales lead generation process from analysis and planning through reporting and new planning
Lead GenerationGuides

Lead Generation Process: Complete 8-Stage Guide (2026)

Master the complete sales lead generation process with this 2026 guide. Learn proven strategies, types of leads, and an 8-stage framework to grow pipeline.

David Dulany
Sales rep at a desk mapping out a B2B prospecting strategy with a laptop and target account list
GuidesProspecting

Sales Prospecting Guide: Methods, Tips & Examples (2026)

Sales prospecting guide for 2026: 5 proven tips, 12 methods, and a 7-step process to qualify leads faster and build a sustainable B2B pipeline.

David Dulany
Sales development rep conducting a B2B appointment setting call using a multi-channel outreach script with phone and email
GuidesAccount Based Marketing

B2B Appointment Setting: Strategies & Scripts (2026)

Learn B2B appointment setting strategies, scripts, and best practices for 2026. Only 1-3% of cold calls convert — this guide shows how to beat the odds.

David Dulany
Diagram showing the 4 B2B email deliverability factors — domain reputation, IP address management, DNS authentication, and content strategy
Lead GenerationEmail Campaigns

B2B Email Deliverability: 4 Critical Elements (2026)

From Senders CEO Benny Rubin: 4 factors that determine B2B email deliverability — domain reputation, IP health, SPF/DKIM/DMARC, and content. Keep inbox rates high.

David Dulany
Visual framework showing 10 B2B business growth strategies spanning ICP development, AI-driven prospecting, account-based marketing, and pipeline optimization
EconomyGuides

10 B2B Business Growth Strategies + 8 Tools (2026)

10 proven B2B growth strategies and 8 AI-driven tools to scale prospecting, engagement, and pipeline — used by 2,500+ companies across 250+ industries.

David Dulany
Diagram showing the three stages of the B2B buyer's journey — awareness, consideration, and decision — with buyer groups and content types at each phase
B2B SalesGuides

B2B Buyer's Journey: 3 Stages + 5 Tips (2026)

Map the 3 B2B buyer's journey stages and apply 5 optimization tips. Buyers spend only 17% of their cycle with vendors -- learn how to earn that time.

David Dulany
B2B SDR wearing a headset making a cold call with a CRM on screen and a prospect list open beside them
GuidesOutbound Calls

Cold Calling Guide: 6 Proven Tips & Scripts (2026)

82% of B2B buyers agree to meet with reps who cold call them. Master cold calling with 6 proven techniques, script templates, and objection-handling tactics.

David Dulany
Three types of B2B data enrichment — behavioral, demographic, and geographic — feeding into a CRM to improve sales targeting and personalization
GuidesSales Data

Data Enrichment Guide: 3 Types & 7 Benefits (2026)

Master data enrichment with 3 types, 7 key benefits, and best practices. Learn why 72% of buyers demand personalized messaging for B2B engagement.

David Dulany
Diagram showing data orchestration connecting multiple data sources into a centralized pipeline management and analytics workflow
GuidesSales Data

Data Orchestration: 5 Best Tools and Guide (2026)

5 top data orchestration tools and 3 steps to automate pipelines across 3+ systems — reduce manual errors, unify your data stack, and drive B2B sales growth.

David Dulany
B2B data segmentation framework showing four techniques: customer profiling, predictive modeling, state vectors, and event-driven marketing
B2B SalesGuides

Data Segmentation Guide: 4 Techniques (2026)

Master B2B data segmentation with 4 proven techniques. Marketers who segment campaigns see up to 760% revenue increase — learn how to replicate it.

David Dulany
What Is a Demand-Side Platform and How Does It Work in Advertising?
GuidesAdvertising

7 Best Demand-Side Platforms (DSPs) for B2B (2026)

Compare 7 top demand-side platforms for B2B advertising and learn how DSPs automate ad buying in under 100ms. Start optimizing your campaigns now.

David Dulany
Visual guide showing 4 steps to build a targeted B2B lead list: ICP definition, data sourcing, audience segmentation, and contact validation
Lead GenerationGuides

How to Build Targeted B2B Lead Lists in 4 Steps

Build targeted B2B lead lists in 4 steps: define ICP, source verified contacts, segment by intent, and validate for accuracy. Includes 6 proven tips.

David Dulany
B2B marketer reviewing competitor website data on a laptop — SEMrush keyword gap analysis and backlink report visible on screen
GuidesSEO

9-Step Competitor Website Analysis Guide for 2026

Follow this 9-step competitor website analysis framework to uncover rival SEO tactics, content gaps, and backlink strategies — and turn insights into pipeline.

David Dulany
What Is Buyer Intent Data and How Do You Use It to Improve Sales?
GuidesSales Data

Buyer Intent Data: 5 Benefits and How to Use It (2026)

Learn 5 powerful ways to use buyer intent data, backed by 97% positive ROI reports. Discover first-party and third-party strategies to close more deals.

David Dulany
LinkedIn outreach message template sequence showing the 3-wave connect, build interest, and persist method for B2B sales prospecting
Guides

7 LinkedIn Prospecting Tips That Drive B2B Results

Apply 7 expert LinkedIn prospecting tips used by top B2B SDRs to book more meetings. Use the 3-wave outreach method that converts connections into deals.

David Dulany
B2B marketing technology stack diagram showing CRM, email automation, analytics, intent data, and ad management layers
GuidesTools

What Is a Martech Stack? Must-Have Tools for B2B Marketers

A martech stack integrates CRM, email automation, analytics, and intent data. Over 10,000 tools exist — learn how to build one that drives measurable pipeline growth.

David Dulany
Diagram of a B2B sales pipeline showing eight stages from lead generation through customer retention
B2B SalesGuides

How to Build a Sales Pipeline: 8 Steps (2026)

Build a winning B2B sales pipeline in 8 proven steps. Learn how 48.8% of marketers prioritize pipeline growth and discover strategies to close more deals.

David Dulany
B2B advertising management guide — ad types, budget planning, targeting frameworks, and campaign optimization strategies
GuidesAdvertising

What Is Advertising Management? 5 Ad Types (2026)

Advertising management covers 5 digital ad types and 3 core campaign objectives. See how B2B teams plan, budget, and optimize ad campaigns to build pipeline.

David Dulany
Illustration of a B2B lead generation funnel showing ICP targeting, inbound content, outbound outreach, and qualified meeting conversion stages
Lead GenerationGuides

B2B Lead Generation: Strategies, Tools & Process (2026)

B2B lead generation guide: proven strategies, ICP frameworks, and tools that drive 133% more revenue. Learn 4 lead types, inbound vs. outbound, and top 10 tactics.

David Dulany
B2B marketing team reviewing YouTube video analytics dashboard to improve SEO rankings and channel visibility
GuidesSEO

YouTube SEO for B2B: 7 Optimization Tips (2026)

Optimize your B2B YouTube videos with 7 proven SEO tactics covering tags, titles, thumbnails, and transcripts. Reach one-third of all internet users.

David Dulany
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