What Is a Demand-Side Platform and How Does It Work in Advertising?
What Is a Demand-Side Platform? A demand-side platform is software that connects advertisers with...
Advertising Management: A Comprehensive Guide
Advertising management is an indispensable part of any modern business. In fact, 68% of marketers...
Ultimate Guide to Building a Sales Pipeline
B2B sales pipelines are the aces up the sleeves of many successful sales and marketing teams. The...
Buyer's Journey: Building the Right Path in B2B Sales
The B2B buyer's journey has drastically changed over the last few years. The massive amount of...
What is Data Enrichment: Types, Benefits and Best Practices
Nowadays, it has become virtually impossible not to generate data from the moment we wake up. That...
Programmatic Advertising Explained: What It Is and How It Works
Do you recall how simple digital advertising used to be? Back in the day, marketers just had to...
What Is Buyer Intent Data and How Do You Use It to Improve Sales?
When it comes to sales growth, intent data is proving to be a great way to access high-quality...
What Is Data Segmentation? The Complete Guide
Data has established itself as the perfect ally for B2B companies. As years go by, data-driven...
Your SEO Guide to YouTube Video Optimization for B2B
YouTube has proven to be an indispensable platform in modern-day B2B marketing. Putting it simply,...