Cygnus Consulting Case Study
Cygnus Consulting, a US-based software development firm specializing in embedded, mobile, voice, and IoT technology, partnered with CIENCE to take over outbound marketing so their team could focus on engineering. CIENCE's cold-outreach campaigns delivered 1-2 qualified appointments or calls per week on average — results Fred Hermanson described as better than anticipated. An early roadshow campaign quickly generated an unexpected number of face-to-face meetings, many of which evolved into lasting client relationships.
Last updated: October 2025 — Computer Software case study featuring Cygnus Consulting's results with CIENCE.
From Fred Hermanson, Partner: "CIENCE Technologies has consistently produced results for the campaigns we've run. The results are even better than anticipated: we've had one to two appointments or calls per week on average."
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Sales Development
How CIENCE Strengthened Outbound Marketing For Cygnus Consulting
About Cygnus Consulting
Cygnus Consulting is a US-based team of experienced developers offering the highest quality software development services in the areas of embedded, mobile, voice, and IoT technology.
Fred Hermanson
Partner
Industry
Computer Software
Website
Challenges & Scope
ICP: Smart Home/Internet, Consumer Electronics, Digital Streaming Media.
Product: Cygnus Consulting offers software development for embedded, mobile, voice, and IoT.
CIENCE Technologies coordinates the lead generation efforts for Cygnus Consulting. After researching appropriate industries and clients, they conduct cold-outreach campaigns.
Why CIENCE
“We needed a contractor to take over marketing duties for the company so that we could focus on more technical and engineering responsibilities.” – Fred Hermanson, Partner with Cygnus Consulting.
Company research on lead generation, digital marketing, website upgrades, and social media led Cygnus Consulting to CIENCE. After speaking to CIENCE, they felt comfortable with their abilities and transparent processes, and have been partnered since November 2018.
Results
One of the first projects tasked was establishing leads for a major roadshow within a short time frame. With CIENCE’s responsive communication and strong reporting system in place, the team was able to set up an unexpected number of face-to-face meetings from the start, many of which have since evolved into relationships.
Fred says, “CIENCE Technologies has consistently produced results for the campaigns we’ve run. The results are even better than anticipated: we’ve had one to two appointments or calls per week on average.”
Frequently Asked Questions
How many appointments did Cygnus Consulting get with CIENCE?
Cygnus Consulting averaged one to two qualified appointments or calls per week through CIENCE’s outbound lead generation campaigns. According to Fred Hermanson, Partner at Cygnus Consulting, the results exceeded initial expectations across every campaign the partnership ran.
What results did Cygnus Consulting achieve with CIENCE?
CIENCE delivered consistent pipeline activity for Cygnus Consulting, including an unexpected number of face-to-face meetings secured for a major roadshow on a tight timeline. Many of those early meetings evolved into ongoing client relationships, demonstrating strong lead quality beyond raw appointment volume.
Why did Cygnus Consulting choose CIENCE for outbound marketing?
Cygnus Consulting needed a contractor to take over marketing duties so their internal team could remain focused on technical and engineering responsibilities. After researching lead generation, digital marketing, and social media options, they chose CIENCE for their transparent processes, responsive communication, and strong reporting systems.
What industries and buyers did CIENCE target for Cygnus Consulting?
CIENCE researched and ran cold-outreach campaigns targeting prospects in Smart Home/Internet of Things, Consumer Electronics, and Digital Streaming Media on behalf of Cygnus Consulting. These verticals were identified as the ideal customer profile for Cygnus’s embedded, mobile, voice, and IoT software development services.
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