How CIENCE Generates Leads and Sets Meetings for Echopath
Echopath, an Indianapolis IT services company, partnered with CIENCE to boost brand awareness and generate qualified leads through orchestrated outbound campaigns. In just three months, CIENCE booked 55 meetings with potential clients on Echopath's behalf. The engagement delivered a strong pipeline of high-quality prospects for Echopath to nurture and close.
Last updated: April 2026 — Information Technology & Services case study featuring Echopath's results with CIENCE.
From Chad Whaley, CEO: "CIENCE Technologies put 100% effort into project management. They were professional, detailed, and dedicated to producing high-quality work."
Lead Generation for an Information Technology Software Company
Echopath Case Study
About Echopath
Echopath, based out of and serving Indianapolis, combines strategic planning and IT management services to support users, and protect systems and data. Their proactive approach ensures your IT is ready for anything so you can confidently focus on business.
Chad Whaley
CEO
Industry
Information Technology & Services
Website
Challenges & Scope
ICP: Industry Agnostic.
Product: IT Services.
CIENCE Technologies coordinates the lead generation efforts for Echopath. After researching appropriate industries and clients, they conduct orchestrated outbound marketing campaigns.
Why CIENCE
In August 2019, Echopath identified a need to get their name out to potential clients and began their search for a company that could help them do that. Based on positive online reviews and ratings, they chose CIENCE and began working with a project manager, lead generation representative, research specialist, and a campaign strategist to launch an awareness campaign.
While Echopath’s main goal was to increase brand visibility and familiarity, CIENCE left no stone left unturned and quickly went to work on finessing the campaign in real-time and set up appointments on their behalf. As Chad Whaley, CEO of Echopath said, “CIENCE Technologies put 100% effort into project management. They were professional, detailed, and dedicated to producing high-quality work.”
Results
Just three months into their relationship, CIENCE set up 55 meetings with interested customers. Chad was especially impressed by the team’s proactive approach. “They immediately take responsibility for their work, trying to move the project forward.”
Echopath felt that CIENCE was instrumental in achieving their main goal of increasing awareness of their product and brand. As a result, they now have many high-quality, interested leads to nurture relationships with and close deals.
When asked what advice they would give other companies considering CIENCE, Echopath said that in order to get the most out of CIENCE, “In these situations, it has to be both a financial and time investment in your partners. Their team will be very responsive to your efforts.”
Frequently Asked Questions
How many appointments did Echopath book with CIENCE?
CIENCE secured 55 meetings with qualified prospects on Echopath’s behalf in just three months. These appointments were generated through orchestrated outbound campaigns targeting industry-agnostic businesses in need of IT services.
What results did Echopath achieve with CIENCE?
Within three months of partnering with CIENCE, Echopath reached its primary goal of increasing brand visibility and built a pipeline of high-quality leads to nurture and convert. The 55 meetings booked gave Echopath a strong foundation for new client relationships.
Why did Echopath choose CIENCE for lead generation?
Echopath selected CIENCE in August 2019 after finding positive online reviews and ratings while searching for a lead generation partner. CIENCE assigned a dedicated team — including a project manager, lead generation representative, research specialist, and campaign strategist — to launch and continuously refine the outbound campaign.
What outbound services did CIENCE provide to Echopath?
CIENCE handled end-to-end outbound lead generation for Echopath, including researching target industries and ideal client profiles, executing multi-channel outbound campaigns, and setting appointments with interested prospects. The team optimized the campaign in real time to maximize awareness and meeting volume.
AI Now Handles Meeting Booking Automatically
Since this case study, CIENCE has added AI-powered appointment setting through the graph8 Platform. Voice AI answers inbound calls and books meetings without human intervention. The Sequencer and Campaign Builder handle multi-channel outreach with automatic follow-ups. Managed appointment setting is still available — now powered by graph8's automation layer, with 4x more qualified meetings per rep.
See how appointment setting works today →The full graph8 Platform — everything in one subscription:
graph8 Platform — $499/mo
Voice AI, Live Dialer, Campaign Builder, Intent Signals, Visitor ID, 250M+ contacts, and 10+ apps. Unlimited users. No contracts.
See the platform →SDR Marketplace
Hire vetted SDRs with no markup on compensation. CIENCE handles sourcing and platform setup. Your org takes full ownership — no fees.
Learn about SDR Marketplace →GTM Pods
SDRs + graph8 automation as a complete outbound package. Campaign strategy, sequencing, enrichment, and dialer — fully operational from day one.
See GTM Pods →CIENCE Data Research
Custom contact research for specific ICPs and personas — with 99.9% effective accuracy. Now powered by graph8's 250M+ verified contact database.
Explore data services →Explore Other Information Technology & Services Case Studies
