How CIENCE Efficiently Sets Appointments For Psomagen
Psomagen partnered with CIENCE in November 2018 to drive outbound lead generation for their Personal Genome Services targeting pharmaceutical companies. Over the course of the partnership, CIENCE produced over 9,378 leads for Psomagen. The ongoing collaboration delivers an average of 11 set appointments per month, with continuous process optimization improving outreach efficiency over time.
Last updated: April 2026 — Biotechnology case study featuring Psomagen's results with CIENCE.
From Susan Chung, Senior Manager of Sales and Marketing: "The CIENCE team that we work with are extremely responsive and flexible. They have been great at communicating in a timely manner."
Sales Development
Psomagen Case Study
About Psomagen
Serving the biotechnology industry, Psomagen provides the best quality sequencing services for all applications and all species, from plasmid sequencing to population-level whole-genome sequencing.
Susan Chung
Senior Manager of Sales and Marketing
Industry
Biotechnology
Website
Challenges & Scope
ICP: Pharmaceutical Companies.
Product: Personal Genome Services.
CIENCE Technologies coordinates the lead generation efforts for Psomagen. After researching appropriate industries and clients, they conduct orchestrated outbound marketing campaigns.
Why CIENCE
“The CIENCE team that we work with are extremely responsive and flexible. They have been great at communicating in a timely manner. They are constantly optimizing the content and their process so that the contact with the potential client is as efficient as can be.” – Susan Chung, Marketing Manager of Psomagen
Psomagen and CIENCE first began their relationship in November 2018 when Susan identified a need for accurate lead generation in their highly specialized and scientific field.
Results
CIENCE began send-out on behalf of Psomagen in November 2018. Over the entire length of this partnership, CIENCE has produced over 9,378 leads and gained an average of 11 set appointments per month.
A benefit that comes with a long-term relationship with CIENCE is the constant optimization of processes wherever possible.
Frequently Asked Questions
How many leads did Psomagen generate with CIENCE?
Over the course of their partnership beginning in November 2018, CIENCE produced over 9,378 leads for Psomagen. These leads targeted pharmaceutical companies interested in Psomagen’s Personal Genome Services and whole-genome sequencing offerings.
How many appointments did Psomagen get per month through CIENCE?
Psomagen averaged 11 set appointments per month through CIENCE’s outbound lead generation campaigns. This consistent pipeline of qualified meetings helped Psomagen reach decision-makers in the highly specialized pharmaceutical sector.
What services did CIENCE provide to Psomagen?
CIENCE coordinated Psomagen’s lead generation efforts by researching appropriate industries and target clients, then executing orchestrated outbound marketing campaigns. The engagement included continuous optimization of outreach content and processes to maximize contact efficiency with potential clients.
Why did Psomagen choose CIENCE for B2B lead generation?
Psomagen chose CIENCE in November 2018 after identifying a need for accurate, specialized lead generation in the scientific and biotechnology field. CIENCE’s responsiveness, flexibility, and commitment to ongoing process optimization made them a strong long-term partner for Psomagen’s sales development needs.
The Same Data Research — Now Inside a $499/month Platform
The expert data research and enrichment featured in this case study is now available as part of the graph8 Platform. Instead of a custom research engagement, companies can access 250M+ verified contacts, multi-provider enrichment, real-time verification, and intent signals for a flat $499/month — unlimited users. CIENCE's managed research team is still available for custom ICP lists and large-scale enrichment projects.
Explore B2B data capabilities →The full graph8 Platform — everything in one subscription:
graph8 Platform — $499/mo
Voice AI, Live Dialer, Campaign Builder, Intent Signals, Visitor ID, 250M+ contacts, and 10+ apps. Unlimited users. No contracts.
See the platform →SDR Marketplace
Hire vetted SDRs with no markup on compensation. CIENCE handles sourcing and platform setup. Your org takes full ownership — no fees.
Learn about SDR Marketplace →GTM Pods
SDRs + graph8 automation as a complete outbound package. Campaign strategy, sequencing, enrichment, and dialer — fully operational from day one.
See GTM Pods →CIENCE Data Research
Custom contact research for specific ICPs and personas — with 99.9% effective accuracy. Now powered by graph8's 250M+ verified contact database.
Explore data services →
