How CIENCE Brings Awareness to and Sets Appointments for STRIVE Benefits
STRIVE Benefits, an employee benefits SaaS startup, partnered with CIENCE to run ABM-style outbound outreach targeting health insurance and benefits brokers. In just 3 months, CIENCE booked 55 meetings on their behalf, with at least half qualifying as extremely high-quality leads. The campaign also achieved their primary goal of increasing brand and product awareness in the market.
Last updated: April 2026 — Information Technology & Services case study featuring STRIVE Benefits's results with CIENCE.
From Saravanan Chettiar, CEO: "They're much more cost-effective than other vendors we considered. They immediately take responsibility for their work, trying to move the project forward."
Sales Development
STRIVE Benefits Case Study
About STRIVE Benefits
STRIVE Benefits is an employee benefits SaaS startup based out of Oakland, CA. They collect all benefits information and put it into one place, in order to help customers look for doctors, search for prices, and make better-informed decisions, saving money, time, and stress.
STRIVE Benefits has always had a clear mission: help employees with their benefits. However, they soon realized that they needed additional help getting their name and mission out to companies whose employees would greatly benefit from their service.
Saravanan Chettiar
CEO
Industry
Information Technology & Services
Website
Challenges & Scope
ICP: Health Insurance Brokers or Benefits Brokers.
Product: STRIVE Benefits is a SaaS product seeking to help employees manage their benefits.
On their behalf, CIENCE created an outreach strategy, including cold calls and emails, after first researching ideal candidates. The CIENCE team executed this outreach in an ABM manner, helping to set up appointments with (now) interested clients.
Why CIENCE
“They’re much more cost-effective than other vendors we considered. They immediately take responsibility for their work, trying to move the project forward.” – Saravanan Chettiar, CEO of STRIVE Benefits.
STRIVE Benefits first found CIENCE on an online ratings and reviews site and noticed that they had served many happy clients in the past. After a quick onboarding that began in mid-August 2019, STRIVE Benefits has been pleased with the relationship so far, noting that CIENCE put “100% effort into project management. They were professional, detailed, and dedicated to producing high-quality work.
Results
Just 3 months in, CIENCE was able to set up 55 meetings with interested customers, with at least half of them being extremely high-quality leads. “At the start of our relationship, our main goal was to increase awareness of our product and brand, which they’ve definitely helped us achieve,” said Saranavan, adding that to get the most out of the relationship, it’s important to invest time into preparing the campaigns.
STRIVE Benefits is excited to continue running campaigns and securing appointments in tandem with the CIENCE team.
Frequently Asked Questions
How many appointments did STRIVE Benefits book with CIENCE?
CIENCE booked 55 meetings for STRIVE Benefits in just 3 months. At least half of those meetings were identified as extremely high-quality leads, demonstrating strong alignment with their ideal customer profile of health insurance and benefits brokers.
What outreach strategy did CIENCE use for STRIVE Benefits?
CIENCE developed an ABM (account-based marketing) outreach strategy for STRIVE Benefits that combined cold calls and targeted emails. The team first researched ideal candidates matching STRIVE’s ICP — health insurance and benefits brokers — then executed personalized outreach to set appointments with interested prospects.
Why did STRIVE Benefits choose CIENCE over other vendors?
STRIVE Benefits discovered CIENCE on an online ratings and reviews site and was drawn by their strong track record with past clients. They selected CIENCE primarily for cost-effectiveness and proactive project management, later noting that CIENCE put 100% effort into the engagement and was professional, detailed, and dedicated to high-quality work.
What results did STRIVE Benefits achieve with CIENCE?
Within 3 months of launching their campaign in mid-August 2019, STRIVE Benefits secured 55 sales meetings with health insurance and benefits brokers, more than half of which were high-quality leads. Beyond pipeline generation, the campaign significantly increased brand and product awareness among their target audience.
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