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24 companies like Primary
Primary is a mom-founded, 2015 kids clothing brand selling simple, gender-neutral, slogan-free styles for babies and kids, built on hand-me-downable quality, super soft sustainable fabrics, and a mission to encourage every kid to be the truest version of themselves.
TQAKSSAGJCFELIAC
2015201-1000 emp
530 Fashion Ave, New York, New York
$50 Million to 100 Million revenue
Retail Apparel and Fashion
NAICS 315
1501•••••00
TECH STACK
Amazon Web ServicesCloudflareKlaviyoSalesforceZendesk
Primary campaignconsultative3000 target
Companies like Primary — Retail Apparel and Fashion, 201-1000
“B2C children's clothing brand with no clear business-buyer ICP.”
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Companies 45
Decision-makers 42
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Companies like Primary — competitors and alternatives

CompanyWhat they doLocationSizeHiring
TQAKSS
Primary is a mom-founded, 2015 kids clothing brand selling simple, gender-neutral, slogan-free styles for babies and kids, built oNew York, New York201-1000
JCCBSL
Chime is a financial technology company that offers fee-free checking, savings, and credit products through a mobile banking app, San Francisco, California1001-5000
KHRSDG
SoFi is a values-driven financial services company on a mission to help members get their money right, creating modern financial pSan Francisco, California5000+
Vanguardvanguard.com
BMERSS
Vanguard is a mutual fund, ETF, and retirement plan provider that has served investors for 50 years, combining time-tested investmValley Forge, Pennsylvania5000+
Fidelityfidelity.com
MDJVSJ
JMCXPH
Ally Financial Inc. (NYSE: ALLY) is a leading digital financial services company and top 25 U.S. financial holding company offerinDetroit, Michigan5000+
Wealthfrontwealthfront.com
KPACAM
Wealthfront is a robo-advisor financial services company that combines automated investing with high-yield cash management, offeriPalo Alto, California201-1000
Bettermentbetterment.com
MDJMJY
Betterment is an automated investing and financial planning platform that helps individuals grow money through goal-setting tools,New York, New York201-1000
SWVTNT
Acorns is an automated investing and banking app that helps everyday Americans save and grow money by automatically investing sparIrvine, California201-1000
KRSHKW
Stash is a personal finance and investing app that helps users start investing with fractional shares, personalized advice, and a New York, New York201-1000
Personal Capitalpersonalcapital.com
MSKGCG
Personal Capital (Empower) is a personal finance and wealth management platform that gives individuals a free dashboard to view alRedwood City, California1001-5000
NerdWalletnerdwallet.com
KMHCRM
NerdWallet is a personal finance and financial advice company that provides consumers and SMBs with clarity to make financial deciSan Francisco, California201-1000
Capital Onecapitalone.com
ESCSMD
Capital One is a financial services company founded in 1994 with headquarters in McLean, Virginia, offering credit cards, checkingMcLean, Virginia5000+
Generalpracticeassociatesllcgeneralpracticeassociatesllc.com
General Practice Associates, LLC is a 14-location family medicine practice in Hollywood, Florida, with roots dating to 1976 and a Hollywood, Florida11-50
Hanna Anderssonhannaandersson.com
ACSJGW
Hanna Andersson is a family apparel brand based in Portland, Oregon, that designs and sells baby and kids' clothing — from iconic Portland, Oregon201-1000
Magnificent Babymagnificentbaby.com
Magnificent Baby is a baby and children's apparel brand that uses its SewSafe™ smart magnetic closure system to create stylish, suNew York, New York51-200
Kidstownusakidstownusa.com
Kidstown is a family-owned, full-service children's retail apparel chain operating seven locations across New York and New Jersey,Roselle Park, New Jersey51-200
Thimble Collectionthimblecollection.com
Thimble Collection is a small US children's clothing brand founded in 2016, with designs inspired by the needs of families and hanGrand Rapids, Michigan1-10
Little Sleepieslittlesleepies.com
Little Sleepies is a Los Angeles-based apparel brand founded in 2018 that designs sleepwear and daywear for families, using propriLos Angeles, California51-200
Aliceandamesaliceandames.com
Alice + Ames is a U.S. children's clothing brand based in Gilbert, Arizona, that sells playful, comfortable dresses, cardigans, anGilbert, Arizona1-10
Viveranoviverano.com
Viverano is a premium organic baby clothing brand that crafts GOTS-certified organic cotton apparel for babies, ethically made froLas Vegas, US-0-NV1-10
LazyOne is a Utah-based apparel and sleepwear brand that designs pajamas, onesies, slippers, socks, blankets, and sleeping bags foNorth Logan, Utah51-200
Bitty Brahbittybrah.com
Bitty Brah is a mom-owned children's sun hat brand founded in 2017 by Larinna, making UPF 50 sun hats for babies, toddlers, and kiCosta Mesa, California1001-5000
Cloud9Kidscloud9kids.com
Cloud Nine Kids is a children's clothing and accessories brand based in Shelbyville, Kentucky, offering imaginative, expressive apShelbyville, Kentucky51-200
Gerber Childrenswear LLCgerberchildrenswear.com
Gerber Childrenswear LLC is a socially responsible marketer of children's everyday basic and fashion apparel and related products,New York, New York201-1000
Lemonade Couturelemonadecouture.com
Lemonade Couture is an Austin-based online children's boutique, founded in 2010, that sells girls' and boys' clothing from newbornAUSTIN, Texas51-200
Little Spruce Organicslittlespruceorganics.com
Little Spruce Organics is an online shop selling organic and eco-friendly baby and toddler clothing, natural wooden toys, and acceBerthoud, Colorado201-1000
Dot Dot Smiledotdotsmile.com
Dot Dot Smile is a children's clothing brand and online retailer founded in 2012 by Nicole, selling trendy kids' apparel with a miCorona, California51-200
Mia Belle Babymiabellebaby.com
Mia Belle Baby is an online clothing shop founded in 2007 from Hallandale, Florida, that sells little girls' dresses and kids' HalHallandale, Florida51-200
Baby Keikobabykeiko.com
Baby Keiko is a baby clothing brand that produces organic, fair-trade baby garments, with its team based in Honolulu, Hawaii.Honolulu, Hawaii51-200
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Primary is a mom-founded, 2015 kids clothing brand selling simple, gender-neutral, slogan-free styles for babies and kids, built on hand-me-downable quality, super soft sustainable
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Frequently asked questions about Primary

What does Primary do?

Primary is a mom-founded, 2015 kids clothing brand selling simple, gender-neutral, slogan-free styles for babies and kids, built on hand-me-downable quality, super soft sustainable fabrics, and a mission to encourage every kid to be the truest version of themselves.

Who are Primary's competitors?

Companies like Primary include Chime, SoFi, Vanguard, Fidelity, Ally. See the full list of 24 competitors and alternatives above.

How many employees does Primary have?

Primary has approximately 201-1000 employees and is in the Retail Apparel and Fashion industry.

Where is Primary headquartered?

Primary is headquartered in New York, New York.

What industry is Primary in?

Primary operates in the Retail Apparel and Fashion industry.

Who are the decision-makers at Primary?

Key decision-makers and buying contacts at Primary are listed above, including leaders across executive, finance, sales and operations.