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Smartwool

smartwool.com
Smartwool is a Denver-based outdoor apparel company founded in 1994, known for being the first outdoor company to make performance Merino wool ski socks. The company sells women's, men's, and kids' base layers, socks, activewear, and accessories built from merino wool, with a stated mission to bring comfort, confidence, and community to a life lived outside.
BRMOBTMBMLEMMHKA
199451-200 emp
Denver, Colorado
$100 Million to 250 Million revenue
Retail Apparel and Fashion
NAICS 315
1215•••••00
TECH STACK
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Smartwool campaignconsultative3000 target
Companies like Smartwool — Retail Apparel and Fashion, 51-200
“Consumer outdoor and performance apparel brand selling merino wool clothing and accessories directly to end users and through retail channels, not a B2B-focused solution.”
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Companies 45
Decision-makers 33
Emails 20
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Companies like Smartwool — competitors and alternatives

CompanyWhat they doLocationSizeHiring
Smartwoolsmartwool.com
BRMOBT
Smartwool is a Denver-based outdoor apparel company founded in 1994, known for being the first outdoor company to make performanceDenver, Colorado51-200
ICEBREAKERicebreaker.com
EHEBDH
ICEBREAKER is a footwear brand owned by VF International S.A.G.L., a Swiss company with 14 stores across the Midwest, that sells p
BBLER(
prAna is a Carlsbad, California apparel company founded in 1993 that designs and sells activewear for men and women, with a statedCarlsbad, California201-1000
Patagoniapatagonia.com
JGALRA
Patagonia is an outdoor apparel company founded in 1973 by Yvon Chouinard in Ventura, California, that sells clothing and gear forVentura, California1001-5000
DLMKCH
Merrell is a footwear and apparel brand founded in 1981 from Rockford, Michigan, that designs, tests, and sells hiking footwear anRockford, Michigan201-1000
Columbiacolumbia.com
NMKMJW
columbia.com is the e-commerce storefront for Columbia Sportswear, a brand that sells outdoor apparel, footwear, and sportswear to
KMATAD
REI (Recreational Equipment, Inc.) is a member-owned outdoor recreation cooperative founded in 1938 that sells outdoor gear, apparSeattle, Washington5000+
Under Armourunderarmour.com
JMEWRT
Under Armour is a sports apparel and performance brand founded in 1996 from Baltimore, Maryland, that designs and sells innovativeBaltimore, Maryland5000+
Northfacenorthface.com
Polartecpolartec.com
KBMGSS
Polartec is a fabric innovation company that has led textile fabric development for over 40 years, supplying performance fabrics tSpartanburg, South Carolina201-1000
MUK LUKS®luks.com
KTRJCB
luks.com is the homepage of Reliable of Milwaukee, a retailer of MUK LUKS® clothing founded in 1972, which markets vintage-meets-mMilwaukee, Wisconsin51-200
Harrissandcovharrissandcov.com
Harriss & Covington is a family-owned sock manufacturer in High Point, North Carolina, founded in 1920, that designs, samples, andHigh Point, North Carolina11-50
Turtle Furturtlefur.com
MOKMMG
Turtle Fur is a Vermont-based headwear and outdoor accessories brand that sells sun-protective, cold-weather gear including brimmeMorrisville, Vermont11-50
Hannahssockshannahssocks.org
Hannah's Socks is a Northwest Ohio non-profit that collects and distributes new socks to families struggling financially, partneriPerrysburg, Ohio1-10
Arctic Geararcticgear.org
Arctic Gear is a purpose-driven e-commerce brand of winter hats and beanies for infants, toddlers, children, and adults, sold throWaterloo, New York201-1000
Socksmithsocksmith.com
Socksmith is a designer and seller of sock products — men's, women's, kids, seasonal, bamboo, king size, recycled wool, and cottonSanta Cruz, California11-50
Wigwam is a family-owned sock and headwear brand founded in 1905 in Sheboygan, Wisconsin, that combines Merino wool, Ingenius® moiSheboygan, Wisconsin11-50
Love Woolieslovewoolies.com
Love Woolies is a Utah-based apparel and accessories maker that creates products from damaged wool sweaters, founded in 2008 by a Lindon, Utah51-200
Point6 is a Merino wool sock and apparel brand based in Steamboat Springs, Colorado, selling every pair guaranteed for life with nSteamboat Springs, Colorado1-10
Gildan is a global apparel manufacturer producing casualwear — t-shirts, sport shirts, fleece, and accessories — in a wide range oNewton, North Carolina51-200
Pearsox is a family-run, USA-based athletic sock manufacturer and distributor founded in 1992, specializing in custom compression West Chester, Pennsylvania1-10
Bombas is a mission-driven apparel brand that makes socks, underwear, tees, slippers, and shoes, donating an essential clothing itNew York, New York201-1000
SockGuy is a Carlsbad-based sock manufacturer that has produced performance and lifestyle socks made in the U.S.A. since 1996, serCarlsbad, California11-50
Seirus is a family-owned outdoor apparel and heated gear manufacturer based in Poway, California, producing cold-weather clothing Poway, California51-200
Wrightsockwrightsock.com
Wrightsock is a Burlington, North Carolina manufacturer of anti-blister performance socks, best known for its Double Layer system Burlington, North Carolina1-10
ManufacturingSanta Rosa, California201-1000
Polarmaxpolarmax.com
Polarmax is a US-based technical base layer apparel brand founded in 1985, specializing in synthetic, non-wool performance thermalWest End, North Carolina1-10
Santa Rosa, California51-200
Slane Hosiery Millsslanehosiery.com
Slane Hosiery Mills is a domestic sock manufacturer based in High Point, North Carolina, producing women's wool socks and other hoHigh Point, North Carolina51-200
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$fetch_profilesmartwool.com
Found: Smartwool
$analyze_identitysmartwool.com
Smartwool is a Denver-based outdoor apparel company founded in 1994, known for being the first outdoor company to make performance Merino wool ski socks. The company sells women's,
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24 companies
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Frequently asked questions about Smartwool

What does Smartwool do?

Smartwool is a Denver-based outdoor apparel company founded in 1994, known for being the first outdoor company to make performance Merino wool ski socks. The company sells women's, men's, and kids' base layers, socks, activewear, and accessories built from merino wool, with a stated mission to bring comfort, confidence, and community to a life lived outside.

Who are Smartwool's competitors?

Companies like Smartwool include ICEBREAKER, prAna, Patagonia, Teryx, Merrell. See the full list of 24 competitors and alternatives above.

How many employees does Smartwool have?

Smartwool has approximately 51-200 employees and is in the Retail Apparel and Fashion industry.

Where is Smartwool headquartered?

Smartwool is headquartered in Denver, Colorado.

What industry is Smartwool in?

Smartwool operates in the Retail Apparel and Fashion industry.

Who are the decision-makers at Smartwool?

Key decision-makers and buying contacts at Smartwool are listed above, including leaders across executive, finance, sales and operations.