Mastering LinkedIn for B2B Sales: Insider Tips from Top Voice Jason Tan

In this episode of the Enterprise Sales Development Podcast, hosted by Eric Quanstrom, CMO at CIENCE, we dive deep into the world of LinkedIn with guest Jason Tan, a recognized LinkedIn top voice, founder of Engage AI and DDA Labs. Jason shares his journey from an engineer to a leading figure in social selling, revealing the strategies that helped him leverage LinkedIn not just as a platform, but as a necessity for growing his consulting business. Listeners will get an insider's view on the mysteries of becoming a top voice on LinkedIn, the art of utilizing comments for strategic engagement, and the balance between automation and personal touch in social selling. Jason and Eric discuss the pivotal role of LinkedIn in sales development, the challenges of starting a business, and the importance of building trust and relationships in the B2B sphere. The episode also explores the potential misuses of LinkedIn automation, offering a critical perspective on how to genuinely connect with prospects and turn them into clients.  Tune in for a fresh breath of social selling insights, practical advice, and innovative strategies to dominate LinkedIn in 2024. Whether you're an entrepreneur, a sales professional, or anyone looking to enhance their LinkedIn strategy, this episode promises valuable takeaways to elevate your social selling game.