Podcast
Unveiling the Invisible Funnel with Taft Love
In the latest episode of “The Enterprise Sales Development Podcast,” we had the pleasure of interviewing Taft Love, founder of Iceberg RevOps and expert in the field of sales development. Taft explained that while many sales teams primarily focus on the traditional sales funnel, there is an equally important “invisible funnel” that consists of activities that don’t necessarily lead to immediate conversions but are crucial for long-term success. He also discussed essential KPIs in sales, and the role of technology in sales development. Overall, the episode offers actionable advice and strategic considerations for sales professionals looking to optimize their sales development efforts.