CIENCE to Acquire Leadware, Adding Human Intelligence to Machine Learning


The fast-growing IT company CIENCE acquires Leadware to achieve its goal and become the top provider of sales research and sales development services. By blending its data science capacities with Leadware’s people-as-a-service model, the firm will be able to build a unique machine-powered human-driven sales enablement that will help its clients grow their businesses, win new markets and launch new products.

CIENCE provides managed services that assist its customers in a decision-making process during the outbound campaigns. Its clientele ranges from the world’s top IT companies to ambitious startups.
Leadware is a firm that uses human power to drive lead generation and feed sales pipelines with high-quality leads. It has 300 employees and several offices overseas.