Account Based Marketing

Do you recall how simple digital advertising used to be? Back in the day, marketers just had to choose a

Even though many marketers proclaim inbound the new black, the truth is that outbound marketing strategies are stronger than ever.

Outbound versus inbound—the long-lasting battle between these two camps of marketers has been around since the 2000s. During these

In the world of B2B sales, account-based selling (ABS) is a powerful strategy. It focuses on targeting high-value accounts with

There are two sides to a sales lead generation process: inbound and outbound. Both are equally important, and both will

Getting more high-quality leads at a lower price is always a top business trend. In fact, it is the top