A/B Testing
A/B testing or split testing is a method of testing different parts of your emails. It works by sending
Direct Response
Direct response is a marketing strategy that aims to elicit an immediate, trackable reaction from a lead. It is often
Email Bounce Rate
The Email Bounce Rate measures the percentage of emails that get “bounced” back to you from your email campaign. The
Email Open Rate
The Open Rate is the percentage of opened emails in a certain email marketing campaign.
Top email marketing tools or
Email Response Rate
The Email Response Rate measures how many people responded to an email campaign.
Why Is Email Response Rate Important?
The
GDPR
What Is GDPR?
The General Data Protection Regulation, or simply GDPR, is a legal framework adopted in the European Union