Marketing

As marketing continues to evolve, new strategies and techniques emerge to help businesses reach their target audience more effectively. One

Customer Acquisition Cost or CAC is the total amount of money spent on sales and marketing efforts to acquire a

Customer lifetime value or CLV (same as CLTV/LTV/LCV) is a metric that represents the total amount of money

Direct marketing has long been a critical component of the modern business landscape, offering an efficient and effective means of

The go-to-market strategy is a plan that a company applies to sell to a market, to win new business, reliably

Marketing Key Performance Indicators (KPIs) are metrics that help track the effectiveness of marketing efforts in a company. KPIs are