Sales

Churn rate is the percentage of customers in a subscription-based business model that stopped using the services of the company.

The conversion rate is a percentage of potential and existing buyers that moved from one stage of the sales pipeline

Customer relationship management (or simply CRM) is a software tool that enables to track all the interactions that take place

In Account-Based Marketing, a Customer Success Manager (CSM) is a person who interacts directly with the client after the purchase

Attribution is the ability to identify a set of channels or user actions (also sometimes referred to as touchpoints) that

Sales development representatives (SDRs) are an essential part of the sales team. They are responsible for prospecting, researching, and qualifying