How to Build ABM Target Account Lists in 4 Steps
Build ABM target account lists in 4 steps: define ICP criteria, validate data, segment tiers, and action accounts. Used by 70% of marketers in 2026.
The CIENCE Blog
7 Best B2B Testimonial Video Examples (2026)
Analyze 7 best B2B testimonial video examples from Ceridian, CIENCE, HubSpot, and more. Learn proven formulas that build trust and drive conversions.
Great Resignation & Data Decay: 4 Strategies
B2B data decays at 70.3% annually — and the Great Resignation made it worse. Learn 4 strategies to keep your CRM accurate and stop wasting budget on bad data.
The New CIENCE: 12 GO Platform Tools Unveiled
CIENCE launched 12 GO platform tools, new pricing from $2,499/mo, and a software-plus-services model as a graph8 company. See what changed and why it matters.
10 SDR Survey Findings: Sales Development (2026)
Review 10 data-backed findings on SDR performance in 2026 — from 78% AI adoption to signal-triggered outreach — and optimize your sales development team.
B2B Thought Leadership: 8-Step Plan That Works
Build a B2B thought leadership plan in 8 steps. 66% of decision-makers saw a surge in thought leadership — learn how to stand out and win buyer trust.
5 Proven Video Lead Generation Strategies (2026)
Implement 5 video lead generation strategies used by 91% of businesses. Master educational videos, product demos, testimonials, and case studies for B2B.
9 Best Website Visitor Tracking Tools for 2026
9 top website visitor tracking tools compared: reveal anonymous B2B visitors, track behavior, and convert warm leads faster. Updated for 2026.
What Is Advertising Management? 5 Ad Types (2026)
Advertising management covers 5 digital ad types and 3 core campaign objectives. See how B2B teams plan, budget, and optimize ad campaigns to build pipeline.
B2B Lead Generation: Strategies, Tools & Process (2026)
B2B lead generation guide: proven strategies, ICP frameworks, and tools that drive 133% more revenue. Learn 4 lead types, inbound vs. outbound, and top 10 tactics.
B2B Lead Management: 5-Stage Process Guide (2026)
Master the 5 stages of B2B lead management to boost conversion rates from the 2-11% average. Explore proven capture, tracking, and nurturing strategies.
What Is Data Exhaust? 5 Steps to Use It (2026)
Discover what data exhaust is and how to harness it in 5 steps. Learn why 94% of analytics pros say data trails are critical to digital transformation.
What Is Remarketing? 5 Strategies That Convert
Learn what remarketing is and apply 5 proven strategies to convert visitors. 96% aren't ready to buy on first visit — remarketing wins back 70% of them.
What Is Retargeting? 7-Step Campaign Guide (2026)
Launch a retargeting campaign in 7 steps. Explore 4 ad types, 5 key benefits, and real examples that drive 70% higher conversion rates for B2B teams.
YouTube SEO for B2B: 7 Optimization Tips (2026)
Optimize your B2B YouTube videos with 7 proven SEO tactics covering tags, titles, thumbnails, and transcripts. Reach one-third of all internet users.
AI Personalization: 5 Strategies for B2B Growth (2026)
AI personalization drives 40% more revenue. Discover 5 proven B2B strategies—voice AI, email personalization, and pipeline matching—that close more deals.
Best Account-Based Marketing Tools for 2026
Compare the 15 best account-based marketing tools for 2026, from CIENCE to 6sense. Expert reviews, features, and pricing included — 97% of ABM marketers report higher ROI.
Lead Generation for Small Business: 6 Proven Tactics
6 proven lead gen tactics for SMBs under 250 employees — content syndication delivers ICP-fit MQLs in 5 business days with guaranteed lead quality.