The CIENCE Blog

Inbound

6 Content Marketing Trends to Watch in 2026

6 content marketing trends B2B marketers must act on in 2026 — from interactive content (62% adoption) to AI-driven SEO. See which strategies actually move the needle.

David Dulany
B2B SalesSales Data

5 Steps to Build a Data-Driven Sales Strategy

Build a data-driven sales strategy in 5 actionable steps. Boost profits by 8% and cut costs by 10% with CRM analytics, team alignment, and KPI tracking.

David Dulany
Sales DataAccount Based Marketing

6 Data Enhancement Tips to Boost B2B Sales (2026)

Apply 6 proven data enhancement strategies to fight the 70% annual B2B data decay rate and keep your sales pipeline accurate. Get started now.

David Dulany
GuidesSales Data

Data Orchestration: 5 Best Tools and Guide (2026)

5 top data orchestration tools and 3 steps to automate pipelines across 3+ systems — reduce manual errors, unify your data stack, and drive B2B sales growth.

David Dulany
B2B SalesGuides

Data Segmentation Guide: 4 Techniques (2026)

Master B2B data segmentation with 4 proven techniques. Marketers who segment campaigns see up to 760% revenue increase — learn how to replicate it.

David Dulany
InboundAccount Based Marketing

12 Demand Generation Strategies That Work (2026)

Discover 12 demand generation strategies that drive qualified leads with real-world examples. 69% of companies increased their demand gen budget in 2026.

David Dulany
Inbound

7 Digital Marketing Trends for B2B in 2026

7 digital marketing trends reshaping B2B in 2026 — AI automation, first-party data, and short-form video. Reach more buyers and grow pipeline faster.

David Dulany
Account Based Marketing

Data-Driven Marketing Strategy: 6-Step Guide (2026)

Implement a data-driven marketing strategy that improves ROI. Step-by-step framework used by 2,500+ B2B companies — 64% of executives say DDM is crucial.

David Dulany
B2B Sales

15 Sales Discovery Call Questions + 4 Best Tips

Use these 15 discovery call questions across 5 categories — pain points, tools, timeline, decision-makers, and budget — to qualify B2B leads in 30 minutes.

David Dulany
Email CampaignsTools

Best Email Marketing Automation Tools in 2026

Compare 5 best email marketing automation tools for 2026 — workflow builders, drip sequences, advanced segmentation, A/B testing, and CRM integration reviewed.

David Dulany
Email CampaignsProspecting

4 Email Marketing Experts Share Top Strategies

4 email marketing strategies from neuroscience, psychology, and sales experts — including why 5th-grade reading level emails get the most B2B replies.

David Dulany
Lead GenerationB2B Sales

Kevin Dorsey's 6-Step 8 Mile Sales Method

SDRs using Kevin Dorsey's 6-step 8 Mile Method book more meetings by stating objections first, scripting 80% of responses, and closing on the same call.

David Dulany