The CIENCE Blog

Sales DataAccount Based Marketing

8 Key Benefits of First-Party Data Strategy (2026)

Explore 8 benefits of a first-party data strategy, from 14% higher campaign performance to stronger privacy compliance. Build your data advantage now.

David Dulany
News & UpdatesGO Platform

GO Platform September Update: Key New Features

CIENCE GO Platform's September release adds 140M+ US contacts, dynamic visitor lists, AI campaign templates, and voice call analysis across four product areas.

David Dulany
Lead GenerationGuides

How to Build Targeted B2B Lead Lists in 4 Steps

Build targeted B2B lead lists in 4 steps: define ICP, source verified contacts, segment by intent, and validate for accuracy. Includes 6 proven tips.

David Dulany
GuidesSEO

9-Step Competitor Website Analysis Guide for 2026

Follow this 9-step competitor website analysis framework to uncover rival SEO tactics, content gaps, and backlink strategies — and turn insights into pipeline.

David Dulany
Economy

5 Proven Ways to Recession-Proof Your Business

Apply 5 battle-tested strategies to protect your business during economic downturns. Learn how B2B outbound tactics thrive in recessions and start now.

David Dulany
Sales Data

5 Proven Ways to Improve B2B Sales Data Quality

Only 13% of B2B companies rate their data as a strategic asset. These 5 proven tactics improve accuracy, reduce wasted budget, and build a stronger sales pipeline.

David Dulany
Inbound

7 Inbound Marketing KPIs to Track in 2026

The 7 inbound marketing KPIs you must track: website traffic, MQL/SQL quality, conversion rate, CLV, social reach, mobile performance, and SEO ROI.

David Dulany
Inbound

7 Ways to Use Instagram Stories for B2B Growth

Use Instagram Stories for B2B marketing with these 7 proven tactics. 500M monthly users watch Stories — and 72% of B2B marketers are already on the platform.

David Dulany
Sales DataAccount Based Marketing

Intent-Based Marketing: 5 Benefits and How It Works

Explore 5 proven benefits of intent-based marketing and learn how 76% of B2B leaders use buyer intent data to boost targeting. Start your strategy now.

David Dulany