Content and Communications Director at Ibexa
Su Kent is the Content and Communications Director at Ibexa. Working in the software industry for more than twenty years and a veteran of the world of WCM and CMS, Su joined Ibexa to build brand awareness through digital marketing, influencer relations, and customer community. She uses her technical expertise to conceptualize and execute strategies and programs to support and drive Ibexa's growth.
Building Brand Consistency to Increase B2B Sales
Jeff Bezos summed it up succinctly when he said, “Your brand is what other people say about you...