The CIENCE Blog

B2B SalesGuides

B2B Buyer's Journey: 3 Stages + 5 Tips (2026)

Map the 3 B2B buyer's journey stages and apply 5 optimization tips. Buyers spend only 17% of their cycle with vendors -- learn how to earn that time.

David Dulany
Lead Generation

Chatbots for Lead Generation: 5 Pros & Cons

Discover 5 advantages and 5 disadvantages of B2B lead generation chatbots, plus how to pick the right type for your sales pipeline in 2026.

David Dulany
News & UpdatesAccount Based Marketing

CIENCE Acquires Steer Campaign for GO Engage

CIENCE acquired Steer Campaign to launch GO Engage — adding email and SMS automation for 2,500+ B2B clients in one platform. No extra vendors required.

David Dulany
News & Updates

CIENCE Appoints Brian Perks as GM of Data

CIENCE named Brian Perks, ex-ZoomInfo and Bombora executive, as General Manager of Data — overseeing 300M+ records and launching persona-based ABM products.

David Dulany
News & Updates

CIENCE Fortune Best Workplaces in Technology: #24

CIENCE ranked #24 on Fortune's Best Workplaces in Technology — 97% employee satisfaction from a services company already building what became graph8's AI GTM platform.

David Dulany
News & Updates

CIENCE Fortune Best Workplaces for Millennials: #14

CIENCE hit #14 on Fortune's Best Workplaces for Millennials — 97% employee satisfaction — then rebuilt its entire GTM model with AI and forward-deployed engineers.

David Dulany
News & UpdatesGO Platform

GO Campaign AI: Personalized Outreach at Scale

GO Campaign AI personalizes every outreach message — emails, LinkedIn, SMS, call scripts — using live prospect data. Outperforms templates by 2-3x in appointment generation.

David Dulany
News & UpdatesSales Data

GO Chat: AI + Human Chat for B2B Sales Teams

GO Chat combines AI chatbots with live SDRs to convert B2B visitors into booked meetings 24/7 — with 30+ integrations, configurable flows, and 2,500+ clients.

David Dulany
Sales Data

GO Data Upgrades: More Records, Better Accuracy

Millions of new B2B contacts added to CIENCE GO Data, with 30% more coverage and 51% better mobile phone fill rates — driving higher call connection rates.

David Dulany
Sales DataTools

GO Analytics: Session Recordings for B2B Sites

GO Analytics session recordings let B2B teams replay 100% of visitor journeys — revealing where prospects drop off, what they ignore, and why CTAs fail.

David Dulany
News & UpdatesSales Data

GO Digital: Programmatic Ad Targeting for B2B

GO Digital pairs ICP-based audience creation with a built-in DSP to deliver 3x industry CTRs at 75% lower cost — B2B programmatic ads that reach only your ICP.

David Dulany