GO Data Upgrades: More Records, Better Accuracy

CIENCE GO Data is the B2B sales intelligence foundation of the graph8 GTM platform — and it just received its biggest upgrade yet: millions of new contact records, 30%+ more data coverage, and 51% better mobile phone fill rates that directly improve call connection rates for sales teams.

Last Refreshed: November 2025 — Updated product positioning to reflect graph8 platform integration, removed legacy references, added FAQ section.

From Daniel Conn, GTM Strategist, graph8: “Data volume is a vanity metric. What actually moves deals is coverage that picks up the phone — and mobile numbers are the single biggest lever. The difference between a 15% and a 40% connect rate often comes down to whether you have a verified cell number.”

GO Data Upgrades Deliver Enhanced Accuracy and Reach

Improving the B2B contact data foundation of the graph8 platform is an ongoing priority. These enhancements to CIENCE GO Data directly elevate prospecting outcomes across every channel — email, phone, and programmatic.

Expanding Data Coverage

Recent upgrade highlights include:

• The addition of millions of new contact records
• A more than 30% increase in our data footprint
• A 51.3% improvement in mobile phone fill rates

It’s not just about quantity. Our team actively fights data decay through real outbound campaigns that validate millions of records, implementing regular enrichment cycles to ensure reliable, up-to-date contact information.

“At graph8, we believe accurate data is the lifeblood of successful B2B prospecting,” said Taras Ilnytskyi, Head of Data at CIENCE. “Having access to a comprehensive and verified dataset is essential for identifying the right targets and crafting personalized outreach campaigns. These upgrades solidify our commitment to providing the best possible foundation for setting qualified appointments.”

“CIENCE enriched more than 1 million contact records for Okta — giving their team a data foundation they couldn’t build in-house at that accuracy or scale.”

Benefits Across the graph8 Platform

The CIENCE data foundation is the bedrock upon which the entire graph8 GTM platform is built. By enhancing this critical component, the benefits flow through to every element of your pipeline — from identifying ideal customer profiles to powering AI-driven outreach campaigns.

Across more than 2,500 clients in 250+ industries, accurate contact data is the single biggest predictor of call connection rate and campaign ROI. Rated 4.6/5 on Capterra, the graph8 platform’s performance starts with the quality of this underlying data.

Connecting with More Prospects

Higher call connection rates start with having the right phone numbers. With expanded data coverage and a 51.3% improvement in mobile phone fill rates, sales teams using GO Data see measurably more conversations with qualified leads — and more conversations mean more opportunities to build relationships, demonstrate value, and close pipeline.

Mobile numbers matter because decision-makers rarely answer desk phones. Better mobile fill rates translate directly into meeting volume, a pattern consistent across CIENCE campaign data in B2B sales intelligence implementations spanning tech, healthcare, finance, and enterprise.

Fueling the graph8 Mission

These enhancements to CIENCE GO Data reflect graph8’s core thesis: GTM should be an engineering discipline, not a guessing game. Better data inputs produce better AI-signal quality, better segmentation in programmatic ad targeting, and more relevant personalization across every outbound channel.

“Our investment in data quality goes beyond providing more contact information,” said Ilnytskyi. “By always improving accuracy, we empower clients to have more meaningful conversations and build stronger relationships with potential customers.”

For teams evaluating B2B data providers or looking to upgrade their data enrichment process, GO Data is available as a standalone intelligence layer or as part of the full graph8 platform.

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Bad data doesn’t just waste budget — it trains your team to accept poor results as normal. Clean intelligence changes everything.

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“They definitely supersede our internal capabilities.” — Candice Long, Marketing Director, Learning Ally

CIENCE + graph8 pricing: $5,000 one-time GTM system setup, $2,499/mo strategic execution, and the graph8 platform at $499/mo. No long-term contracts. See full pricing →

Whether or not you decide to work with us, you’ll walk away with a clear picture of where your pipeline is leaking and what it would take to fix it.

Frequently Asked Questions

How often is CIENCE GO Data updated?

CIENCE GO Data is continuously updated through real outbound campaigns that validate millions of records. The team actively fights data decay with regular enrichment cycles, ensuring contact information stays accurate and up-to-date for prospecting.

What improved in the latest GO Data upgrade?

The latest upgrade added millions of new contact records, expanded the overall data footprint by more than 30%, and improved mobile phone fill rates by 51.3%. These improvements directly translate to higher call connection rates for sales teams using the graph8 platform.

How does GO Data fit into the graph8 platform?

GO Data is the data foundation of the graph8 GTM platform. Its verified contact records power every other capability — from buyer intent signals to programmatic ad targeting to AI-personalized outreach campaigns — ensuring accuracy across the entire sales workflow.

How does GO Data compare to other B2B data providers?

Unlike static B2B contact databases, GO Data is continuously validated through live outbound campaigns across 2,500+ clients in 250+ industries. This active validation model means fewer bounced emails, better phone pickup rates, and more accurate company and title data than databases that rely solely on form-based or web-scraping methods.

What is data decay and how does GO Data address it?

Data decay occurs when contact information goes stale — people change jobs, phone numbers, and email addresses. Industry estimates put B2B data decay at 20–30% per year. GO Data combats this through continuous campaign-based validation: every outreach touchpoint becomes a signal that confirms or updates a record, keeping the dataset fresher than any static list.