Precise Programmatic Ad Targeting

GO Digital is a Demand Side Platform with audience targeting built in. We help put your ads in front of your specific, preferred B2B target audience. (No wasted spend!)
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An Industry Best Ad Management Tool

See what B2B advertising quality and ad management can do to grow your pipeline.
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Marketers Meet Your New Secret Weapon!

Precisely target millions of individual business users

100+ B2B filters like title, industry, company size and more

Support for any ad type: Display (all sizes), Video, Audio, Social Media

Detailed analytics and reporting

Fine-grain bidding options and control

Personalize to Your Ideal Customers!

Personalize Ads to Your Ideal Customers!

Watch engagement increase with better targeting (higher CTR's).

All your campaigns can be designed for specific personas. Lots of options for managing ads, and industry-leading data accuracy.

Better targeting = Better results!

Yes! Bidder-as-a-Service is Here!

Ad management services that put pricing power at your fingertips
Bidder-as-a-Service is the ad management solution that enables sophisticated marketers access to a highly customizable RTB (real-time bidding) cloud platform.

All the bid options you want from ads software, none of the overhead and complexity. Easy deployments for a custom bid environment.
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Add GO Show to your Ads Management for Tracking and Remarketing

Visual ID for the Web is here!

Deploy the CIENCE tracking pixel and take your ads, remarketing/retargeting, and follow-up to the next level. It’s turnkey — all within the same ads management tool.

FAQs

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What is ad management?
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How does an advertising management system work?
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Why GO Digital?
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How is GO Digital different from Google Ads or Facebook Ads?
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Can my team or agency make updates directly in the ads management tool?
What is ad management?

Ad management describes the entire ecosystem used to create, target, monitor, refine, and report on your ads and their performance in the marketplace. For instance, you use ad management software to define the characteristics of the audience you want your ads shown to.

How does an advertising management system work?
Unique among Demand Side Platforms (DSP), CIENCE GO Digital offers a system that allows buyers of digital advertising inventory to manage both ad exchange and data exchange accounts. Real-time bidding for online advertising (Display, Video, Audio) takes place within the ad exchanges, and by utilizing the CIENCE GO Digital DSP, marketers can manage their CPM (Cost Per Mille) bidding.
Why GO Digital?
GO Digital broadens the concept of ad management software beyond just the ads themselves. By combining a rich data set (GO Data) and tracking pixels (GO Show) for targeting, as well as the ability to layer in traditional sales development (GO Outbound) and a wide range of other complementary technologies, you can greatly increase the effectiveness of your ad spend. GO Digital helps take ad campaign management software to a whole new level.
How is GO Digital different from Google Ads or Facebook Ads?
Google and Facebook Ads are the gold standard for B2C ad management software. When you need to target B2B prospects, the effectiveness of those advertising platforms begins to break down. Neither ad management platform has made it a core part of their business model to tie personal, professional, company, industry, and other categories of information together. So when you need to reach people with specific job titles, at a specific seniority level, working at companies in a specific list of industries, based within specific geographic boundaries, Google and Facebook might not be the best place to start with information readily available in their ad management platforms for that kind of targeting.
Can my team or agency make updates directly in the ads management tool?
Due to the complexity of the platform, and all the add-in customizations that are available, at this time we offer done-for-you services to ensure that each client gets maximum ROAS from their investment. So you and your team can spend time closing deals, not managing ads.

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