💼 Compensation Structure

Each SDR earns a base salary plus a per-held-appointment commission. The initial commission rate typically starts at $250 per held appointment and is structured to achieve commission equilibrium — where the SDR's monthly commission aligns with their base salary under consistent, high-quality performance.

During the first 90 days, the rate is calibrated collaboratively between the Client, Growth Manager, and SDR to determine a fair, sustainable structure based on actual appointment volume, response rates, and the effort required to execute the full SDR workflow — including research, outreach, and communication quality.

⚖️ Equilibrium Calibration

The per-appointment commission may vary significantly depending on real-world outcomes. It can be higher or lower than the starting rate based on the appointment difficulty, conversion rate, and total achievable appointment volume.

The purpose of the calibration period is to identify a true equilibrium rate — whether that turns out to be $50, $250, $700, or another value — that ensures fairness, predictability, and sustainability for both the SDR and the client.

🎯 Outcome Alignment

This equilibrium-based model ensures SDR incentives adapt to actual market and campaign realities — rewarding effort and quality equally across easy and difficult markets — while giving clients clear cost predictability and consistent ROI.