How CIENCE Generates Leads and Orchestrates Outbound Marketing For Manifest
Manifest, an exclusive luxury travel club, partnered with CIENCE to define their ideal customer profile and launch targeted cold-email outbound campaigns reaching affluent travelers. CIENCE provided flexibility through multiple targeting iterations as Manifest refined their prospect audience. The partnership gave Manifest a systematic approach to qualifying leads and relieved pressure on their overwhelmed inbound sales team.
Last updated: October 2025 — Leisure, Travel & Tourism case study featuring Manifest's results with CIENCE.
From Jeff Potter, Founder and CEO: "Our partnership with CIENCE was integral to this process – their comprehension of the challenges at the outset was imperative."
Sales Development
Lead Generation and Outbound For a Travel Company
About Manifest
Manifest is an exclusive lifestyle and travel club. They create powerful experiences for their members with custom-crafted getaways to unique destinations within the U.S., removing the hassle of typical travel by providing private air. As a chapter-based club, they are a tribe of like-minded adventurers ready to embark upon unique experiences.
Jeff Potter
Founder and CEO
Industry
Leisure, Travel & Tourism
Website
Challenges & Scope
ICP: Affluent individuals who want to take the effort out of luxury travel.
Product: Exclusive Lifestyle and Travel Club.
CIENCE Technologies coordinates the lead generation efforts for Manifest. After researching appropriate industries and clients, they conduct cold-email campaigns.
Why CIENCE
“You can’t solve challenges until you find a partner who understands your business.” – Jeff Potter, Manifest Founder and CEO.
Manifest needed a quick solution to drive traffic and qualify leads that were overwhelming their inbound sales team. They were looking for travel and hospitality field experts, not generalists.
“I was 100% committed to another provider and was introduced to them through a recommendation of another party,” says Jeff Potter. “After some in-depth discussions on the scope of what we needed, their experience level, and their cost structure, we selected CIENCE.”
Manifest was in the CRM selection process as well. CIENCE became an asset for Manifest in making their final choice. Potter says, “Their experience in working with various systems brought clarity to our needs.”
Results
CIENCE worked with Manifest to define their ideal prospects, which previously was a very fluid process for them. “There were several iterations along the way that required adjustments and CIENCE was quick to work with us and provided us with complete flexibility, which was critical,” says Jeff Potter, Founder and CEO of Manifest.
“We have gradually learned what/how best to reach our prospect audience (a more affluent audience),” says Jeff Potter. “Our partnership with CIENCE was integral to this process – their comprehension of the challenges at the outset was imperative.”
Frequently Asked Questions
What challenge did Manifest face before working with CIENCE?
Manifest was experiencing an influx of leads that was overwhelming their inbound sales team. They needed a fast solution to drive qualified traffic and a partner with expertise in the travel and hospitality space, not a generalist agency.
Why did Manifest choose CIENCE for lead generation?
Manifest selected CIENCE after an in-depth evaluation of scope, experience, and cost structure. A third-party recommendation initiated the introduction, and CIENCE stood out for their deep understanding of Manifest’s business needs and their experience across CRM platforms, which helped Manifest make their final CRM selection.
What results did Manifest achieve by working with CIENCE?
CIENCE helped Manifest move from a fluid, undefined prospect identification process to a structured ICP framework targeting affluent individuals seeking luxury travel experiences. Through iterative cold-email campaigns, Manifest gradually learned how to best reach their high-net-worth audience, with CIENCE providing flexibility to adjust targeting at each stage.
What services did CIENCE provide to Manifest?
CIENCE handled lead generation and outbound sales development for Manifest, including researching appropriate industries and prospect segments and executing cold-email outreach campaigns. They also served as a strategic advisor during Manifest’s CRM selection process, bringing clarity to their operational needs.
CIENCE SDR Services Are Now Pass-Through
Since this case study was published, CIENCE's SDR model has changed significantly. SDR services are now offered through the SDR Marketplace — a transparent, no-markup model. There's no management fee on top of SDR compensation. Organizations can hire and onboard vetted SDRs through CIENCE, then take full ownership of those reps at any time without fees or lock-in. SDRs are set up in the graph8 Platform ($499/month) from day one, so the full automation stack is already in place when they start.
Learn how the SDR Marketplace works →The full graph8 Platform — everything in one subscription:
graph8 Platform — $499/mo
Voice AI, Live Dialer, Campaign Builder, Intent Signals, Visitor ID, 250M+ contacts, and 10+ apps. Unlimited users. No contracts.
See the platform →SDR Marketplace
Hire vetted SDRs with no markup on compensation. CIENCE handles sourcing and platform setup. Your org takes full ownership — no fees.
Learn about SDR Marketplace →GTM Pods
SDRs + graph8 automation as a complete outbound package. Campaign strategy, sequencing, enrichment, and dialer — fully operational from day one.
See GTM Pods →CIENCE Data Research
Custom contact research for specific ICPs and personas — with 99.9% effective accuracy. Now powered by graph8's 250M+ verified contact database.
Explore data services →
