Pre-Targeting
Ads

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Turn Cold Contacts into Warm Leads, Programmatically

Pre-Targeting Ads by CIENCE

Surround Sound Prospecting
Experiences

Key decision makers and B2B buyers have become the target of a constant
barrage of sales outreach via email, phone and even social media. Inboxes
are a blur of unfamiliar senders and brands. We help you stand out.
Get your prospects’ attention beyond the subject line. How? Pre-targeting display ads do the hard work of building brand familiarity with perfect messaging created specifically for your micro-audiences of Decision Makers per your Ideal Customer Profile.
While traditional outbound channels like email and phone are crucial for B2B sellers, CIENCE pre-targeting ads provide meaningful lift at the point of prospect engagement, triggering a sense of familiarity and authority associated with your brand.

True Multi-Channel Orchestrated
Outbound Designed for
Account-Based Marketing

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Winning today’s B2B battles requires relevant messaging that doesn’t just check the box.
Your approach must be unique, innovative and totally radical. How can you create brand awareness and engagement before emails, phone calls or the other standard channels are used?

What Are
Pre-Targeting Ads?

CIENCE Programmatic Display Ads for Sales Development
You’re probably very used to seeing “banner ads” appear in your browser when you’re navigating the web. They’re usually associated with someone’s online behavior and cookie matching.
With CIENCE’s
Pre-Targeting Advertisements, we serve customized ads and messages to potential buyers before an email is sent or phone call is made. Only prospects in
your Ideal Customer Profile and on your bespoke
Named-Account Lists will see them.
And those prospects will know the message is specifically tailored and targeted for them.
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Attention at the Tip-Top of Your Sales Funnel

The earliest top-of-funnel sales activities necessarily live with Attention and Interest. This is precisely what targeted display ads achieve.

We deploy our display ads at the earliest stage of outreach: before your SDR has picked up the phone or sent an email, your prospects will already have seen your company’s name for days in advance.The impact of this may be direct or subliminal on a prospect-by-prospect basis, and data overwhelmingly proves that subliminal cues play a large part towards lifting outbound marketing success.

What will your
Pre-Targeting
Ads look like?

Your customized ads will utilize images and marketing assets that align
with your unique Branding. We’ll work together to develop a brief Message
that will capture the attention of prospects.
Web Channel
Impressions
Brand Awareness
Brand Familiarity
Landing Page
Live Chat
Book a Meeting Option

The Outdated Approach To
Engagement

Most outbound marketers follow standard outreach cadences and
sequences to start sales conversations. They tend to start something like this:
Step 1
Email 1
Step 2
Phone Call
Step 3
Email 2
Step 4
Phone Call
Step 5
Email 3
Step 6
Break Up Email
Yawn
And hope for the best... Don’t be just like everyone else

Engineer Experiences Your
Prospects Will Click For

What if you could create brand awareness of Decision Makers at your
must-win logos, before a phone call and without worrying about
spiraling ad budget?

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Custom Accurate Named Account Lists

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Prospect Browsing the Web

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Your Display Ads

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Click and View Landing Page

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Prospect thinking “Interesting solution...”

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1 week later... prospect opens an email.

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Prospect thinks... “This company is familiar, and they have some value for me!” Click

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Landing Page: Give me better Leads!

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Zoom Meeting Illustration

What’s the psychology behind
Pre-Targeting Display Ads?

The Subliminal Rim Of
Top-of-Funnel Sales
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The earliest top-of-funnel sales activities necessarily live with Attention and Interest. This is precisely what targeted display ads achieve. We deploy ad impressions at the earliest stage.

The impact of this may be direct or subliminal on a prospect-by-prospect basis, and data overwhelmingly proves that subliminal cues play a large part towards lifting outbound marketing success.

What are the benefits
for
Pre-Targeting Ads?

– Increased brand awareness

– Memorable early brand experiences

– Improved brand familiarity

– Greater brand recognition

– Programatically accelerated appointments

– Qualified CTR to Custom Landing Pages

– Higher email open rates

– More positive email responses

– More LinkedIn engagement

Sky-High CTRs

Surround-Sound Prospect Experiences

0.08 - 0.15%

Average CTR for Display Ads

0.845%

CIENCE CTR for Display Ads
The industry average for Click Through Rates is so low that impressions are measured in the thousands (Cost per Mille). And, that’s just for a click through to a landing page. CIENCE’s Pre-Targeting Ads typically produce CTRs 5x the industry average, and as high as 20x the industry rate of clicks.
When prospects click on your ad, they’re routed directly to your bespoke Landing Page where they can learn more about your product, service and company, and are welcomed by a live-chat and custom calendar to make appointment setting easy.

Why trust CIENCE to apply best
practices to your outreach campaigns?

The reviews speak for themselves.
4.7 out of 5 stars
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4.7 out of 5 stars
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4.7 out of 5 stars
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Top B2B Lead Generation Companies

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Orchestrate My Best
Outbound Campaign

Schedule your session with a CIENCE
Pre-Targeting
Ads expert.