Campaign Strategy

Are you missing sales because
your outreach isn’t resonating?

Let’s face it - most B2B emails lack the panache to catch your attention, or the substance to define your unique value.

Our talented B2B Campaign Strategists combine top-notch copywriting, plus your value propositions are combined with our intelligence data/context platform to open new sales conversations with your ideal customers.

Size Up our Outbound Strategies

Responses

23%

Neutral

32%

Positive

45%

Negative

30-Day Overview

Emails Sent

3,013

Total Named Accounts

110

Named Account Win Rate

9.16%

Open Rate

36.7%

Appointments

Average Contacts / Account

7.0

Reply Rate

6.08%

Deliver the Perfect Message
to Your Ideal Clients

At CIENCE, we craft winning cold email and multi-channel sequences called Sales Playbooks. These take the guesswork out of prospecting. Our proprietary CIENCE platform enables our Campaign Strategists to 5x their work across engagement scenarios. The results: enhanced brand awareness, then account penetration with scheduled sales conversations at targeted companies.

We call this Orchestrated Outbound.

Within our framework, we’ll prepare strikingly engaging content, arranging relevant outreach sequences to create “lean in” moments.

Our Lead Copywriter at CIENCE, Amanda, is also a complete Rockstar. Her messaging style is fun, charming, and witty

CEO of an Entertainment Tech Company

Why Choosing the Right
Strategic Partner Matters

Business leaders are incredibly close to their products. It’s usually what’s gotten them this far. At the same time, this can stifle the craft of prospecting — too many acronyms, features, details, insider language, or just downright selfish messaging. Especially to prospects unfamiliar with your brand.

Our writers leverage our processes and software to focus on your areas of promise in the context of prospect’s needs to generate interest. We get people to respond.

How Optimization Works

Campaign Optimization

The CIENCE Platform enables our campaign strategy teams to gain unobvious insights to take your outbound marketing campaigns to the next level and optimize your return on investment.

Perfect Prospect, Perfect Message

Most emails and messaging fail to show people that companies know them. Let CIENCE show your ideal customers that you know them with hidden b2b data to win their attention and interest.

Experience Matters

Now tested across over 135 industries, 850+ clients, and thousands of campaigns, we build custom orchestrated outbound Sales Playbooks. Our messaging routinely generates industry-leading open rates that convert into appointments for your sales teams.

Aggressive A/B Testing

The CIENCE Platform provides key data and insights to test our hypotheses for the methodologies yielding the best open rates, response, engagement, and qualified appointments.

Multi-Channel Architects

Our Campaign Strategists create compelling copy according to best practices for the myriad of channels where your ideal customers are most likely to respond positively. These include email, phone scripts, voicemails, texts, social media (LinkedIn), chat and Web copy.

Types of Marketing Channels

Today’s b2b buyer is sophisticated, informed and bombarded with emails. The days of blasting cold emails with a cold call here or there are long gone.

CIENCE uses the CIENCE Database and Platform to coordinate effective outbound campaigns across whichever your dream prospect prefers:

Email
Phone
LinkedIn
Facebook

SMS
Web
Display Ads
Offline

We Have a Best Practice for
Your Ideal Customer Profile

Whether the Decision Maker at your ideal customer company is the executive of a Fortune 500 Company or a department head for a growing company, we draw from our successful experience to design a customized outbound playbook for you that delivers repeatable, predictable results. Titles and departments of our outreach expertise include:

Executive Leadership

– President / Founder
– Chief Executive Officer (CEO)
– Chief Operations Officer (COO)
– Chief Financial Officer (COO)
– Chief Marketing Officer (CMO)
– Chief Technology Officer (CTO)
– Chief Revenue Officer (CRO)
– Chief Human Resources Officer (CHRO)
– Chief Experience Officer (CXO)
– Chief Product Officer (CPO)
– Chief Medical Officer (CMO)
– And More

VPs, Directors, and Managers

– Sales
– Sales Operations
– Marketing
– Operations
– Finance
– Accounting
– Customer Success
– Customer Experience
– Human Resources
– Procurement and Purchasing
– Design
– Software Development
– Information Technology (I.T.)
– Product
– Facilities
– And More!

Industries

– Software as a Service (SaaS)
– Information Technology
– Marketing and Advertising
– Manufacturing and Distribution
– Telecommunications
– Healthcare
– Biotechnology
– Pharmaceutical
– Education and Training
– Hospitality
– Logistics
– Business Consulting
– Financial Services
– Retail
– E-Commerce
– Medical Devices
– Oil & Gas
– Architecture, Engineering, Construction
– Law Services
– Entertainment
– Automotive
– Beauty and Cosmetics
– Video and Production
– Restaurants
– Government (Country, State, and Local)
– 100+ more niche b2b industries

Organization Type

– Enterprise
– Mid-Market
– SMB
– Start-Up

CIENCE is also innovative. They test various subject lines and copy for email templates to see which ones work the best. The’ll also give me feedback about how the testing went, with specific metrics showing which templates performed well.

Director of Business Development, Instapage

Meet Your
CIENCE-tists

Head of Campaign Strategy

Briant

Why, hello. I’m responsible for creating killer outbound strategies and wordsmithing campaigns that drive real results.

My team's background is messaging -- specifically cold outreach. We're big believers in Extreme Value Messaging, delivering on the promise of creating some of the best Sales Playbooks you've (likely) ever seen.

Put us to the test with your brand!

– Do you want your messaging to stand out? You’re in the right place. No cookie-cutter cold-email campaigns here.

– Have you been struggling with your positioning? Don’t we all sometimes... But I can help you test until we can say with authority what works best.

– Do you want to explore market fit for a new product or vertical? I’ve brought several businesses to life from an Idea.

– Is there a particular business you’re dying to penetrate? I co-wrote the CIENCE guide to ABM strategy (for the #1 B2B marketing firm in the world).

– Do you want to coordinate messaging across channels? I’m adept at writing copy for: email, phone, social media, web, video scripts, ads, blogs… and much more.

You might be thinking to yourself, ‘I call that pretty big talk.’ But I can back this up: The CIENCE Platform + Expert People + Precise Processes will provide you with the totally transparent, data-driven results to accelerate top-of-funnel growth.

With almost 2 decades of experience, 100s of clients served, and 1000s of campaigns created, I have a wealth of insight to draw on - on your behalf.

Schedule your CIENCE
Orchestrated
Outbound Strategy
Session

See if managed, affordable growth is for you!

Let’s Start

Сampaign Strategy

Are you missing sales because your outreach isn’t resonating?