How CIENCE Generates Leads and Researches For OfficeSpace Software
OfficeSpace Software partnered with CIENCE in August 2016 to drive outbound lead generation targeting pharmaceutical and biotech companies, averaging 1.5 new customers per month as a result. CIENCE handled weekly contact research, ICP refinement, and cold-email outreach on OfficeSpace's behalf. The engagement delivered consistent pipeline growth and demonstrated CIENCE's ability to ramp an outbound channel quickly and hold both teams accountable to results.
Last updated: October 2025 — Information Technology & Services case study featuring OfficeSpace Software's results with CIENCE.
From David Spence, Director of Business Development: "we've added an average of 1.5 customers per month, and that's been a valuable boost to our company."
Lead Generation and Research
OfficeSpace Software Case Study
About OfficeSpace Software
The smarter, easier way to manage your space.
OfficeSpace is more than just a workplace management software.
It’s a search engine for your workplace. It’s the insights that reduce real estate costs. It’s a way to optimize your facility and engage employees.
OfficeSpace features are designed to help you find fast, simple solutions to even the most complex workplace challenges. No bloat. No complexity. Just a powerful, incredibly rich platform that’s remarkably easy for everyone to use.
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David Spence
Director of Business Development
Industry
Information Technology & Services
Website
Challenges & Scope
ICP: Pharmaceuticals and Biotechnology/Greentech
Product: A software platform for managing space.
CIENCE Technologies coordinates the lead generation efforts for a facility management software company. After researching appropriate industries and clients, they conduct cold-email campaigns.
Why CIENCE
“It’s refreshing to have a partner that is organized and continues to push us.” – David Spence, Director of Business Development
OfficeSpace Software initially chose to work with CIENCE because they appreciated clearly the offer was presented through the cold-email offer. When CIENCE first contacted OfficeSpace Software, they had already attended to developing other channels and the timing was just right to discuss outbound lead generation.
This initial outreach also serves as an example of what each partner can expect from CIENCE on their behalf.
As David Spence said, “CIENCE Technologies provides a refined and time-tested method, which has produced several new clients throughout the engagement. The staff is communicative and holds clients accountable so that progress can be achieved. Their knowledge of varying industries makes them a valuable partner.”
Results
OfficeSpace Software and CIENCE have been partnered since August 2016. Every week, OfficeSpace Software and CIENCE sync up to discuss the target industry and the customer base they wish to target. Then, our team researches and obtains contact information of the key players, gets approval from the OfficeSpace, and proceeds with the cold-email outreach.
“Because of their efforts,” says David Spence, “we’ve added an average of 1.5 customers per month, and that’s been a valuable boost to our company.”
Frequently Asked Questions
How many new customers did OfficeSpace Software gain through CIENCE?
OfficeSpace Software averaged 1.5 new customers per month as a direct result of CIENCE’s outbound lead generation efforts. This consistent pace of new client acquisition was credited to CIENCE’s cold-email campaigns and targeted contact research.
What industries did CIENCE target for OfficeSpace Software?
CIENCE targeted the Pharmaceuticals, Biotechnology, and Greentech verticals on behalf of OfficeSpace Software. These industries were identified as the ideal customer profile (ICP) for OfficeSpace’s workplace management software platform.
How did CIENCE run the lead generation program for OfficeSpace Software?
Each week, CIENCE and OfficeSpace Software synced to align on target industries and desired contacts. CIENCE then researched and sourced contact information for key decision-makers, obtained client approval, and executed cold-email outreach campaigns — handling the full top-of-funnel process.
Why did OfficeSpace Software choose CIENCE as their lead generation partner?
OfficeSpace Software chose CIENCE after experiencing CIENCE’s own outbound outreach firsthand — the clarity and quality of the cold-email offer demonstrated exactly what CIENCE could deliver on their behalf. David Spence, Director of Business Development, cited CIENCE’s organized process, industry knowledge, and accountability as key reasons for the ongoing partnership.
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Since this case study was published, CIENCE's SDR model has changed significantly. SDR services are now offered through the SDR Marketplace — a transparent, no-markup model. There's no management fee on top of SDR compensation. Organizations can hire and onboard vetted SDRs through CIENCE, then take full ownership of those reps at any time without fees or lock-in. SDRs are set up in the graph8 Platform ($499/month) from day one, so the full automation stack is already in place when they start.
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