Sales Development

Give and Take Case Study

About Give and Take

Give and Take builds solutions that allow people to share knowledge, exchange help, and build relationships while delivering tangible ROI. They apply the concepts of generalized reciprocity to enterprises in an accessible, scalable way through their products, Givitas and the Reciprocity Ring. 

Give and Take is rooted in cutting-edge academic research, showing that when you make it surprisingly easy, people will be surprisingly generous, kind, and connected. In turn, these positive attitudes translate to engagement, loyalty, and bottom-line business results.

Sarah Allen-Short

Vice President of Sales and Marketing

Industry

Computer Software

Website

www.giveandtakeinc.com/

Challenges & Scope

Challenge: Give and Take is an interactive App that provides real-time interaction among colleagues, sharing ideas, and inspiring innovation. The market size for this application is substantial and, so, an opportunity presented itself to create US-based lead generation in an effort to increase outbound sales to its pipeline. 

ICP: Director-level and up to HR and People leaders at companies with 5,000+  employees or associations with 5,000+ members. 

Solution: CIENCE Technologies orchestrated an outbound campaign, conducting precise research, personalized outreach, and carefully crafting copy to be delivered via email, LinkedIn, and landing page channels.

Why CIENCE

In April 2019, Give and Take was looking at companies that outsourced sales. In that search, they discovered CIENCE Technologies, a firm whose overall approach to lead generation was much more scientific than most. With each individual campaign, CIENCE’s sales team pulled together its researchers, content writers, sales development representatives, and customer success managers in an effort to create and deliver a quality, customizable campaign.

“Their price blows everybody else out of the water,” says Sarah Allen-Short, VP of Sales and Marketing. “Plus, CIENCE Technologies’ name reflects what they do: they follow this super scientific formula for figuring out what works and what doesn’t.”

Results

CIENCE Technologies performed outbound sales activities, including list-building, prospecting, appointment-setting, and pitch-writing. “Their research team is particularly on point,” says Short-Allen. “We just hit 85 meetings. We were expecting 1–2 per week at least. On a good week, we get one appointment a day. They’ve surpassed our minimum metric by far.”

With more than 70,000 emails delivered to its targeted audience, strong open rates, and consistent double-digit qualified meetings each month, Give & Take has successfully introduced outbound predictability to their pipeline. “We’ve been working with CIENCE for over a year. They’re great, and I would highly recommend them,” Short-Allen continues. “They’re like a part of my team.”

Frequently Asked Questions

How many appointments did Give and Take book with CIENCE?

Give and Take booked 85 qualified meetings through their CIENCE outbound campaign, far exceeding their minimum target of 1–2 appointments per week. On peak weeks, the team was generating one appointment per day, with consistent double-digit qualified meetings delivered each month.

What results did Give and Take achieve with CIENCE outbound campaigns?

CIENCE delivered over 70,000 targeted emails to Give and Take’s ICP—Director-level HR and People leaders at organizations with 5,000 or more employees. The campaign produced strong open rates, consistent double-digit monthly qualified meetings, and introduced reliable outbound pipeline predictability to Give and Take’s sales process.

What services did CIENCE provide for Give and Take?

CIENCE provided end-to-end outbound sales development for Give and Take, including list-building, prospect research, personalized email and LinkedIn outreach, appointment setting, and pitch writing. CIENCE’s researchers, content writers, SDRs, and customer success managers collaborated to deliver a fully customized campaign targeting enterprise HR leaders.

Why did Give and Take choose CIENCE for outsourced lead generation?

Give and Take selected CIENCE in April 2019 after evaluating outsourced sales partners. They were drawn to CIENCE’s scientific, data-driven approach to lead generation and its competitive pricing. According to VP of Sales and Marketing Sarah Allen-Short, CIENCE’s formula for determining what works in outbound campaigns set them apart from every other provider they considered.

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