How CIENCE Generates Leads and Orchestrates Outbound Marketing Campaigns For Forest Travel
Forest Travel partnered with CIENCE to expand outbound lead generation for its premium corporate travel services. Within two weeks of launch, calls were already being booked, and after three months with a single SDR, Forest Travel had generated over 35 qualified calls — surpassing what the director had achieved independently.
Last updated: April 2026 — Leisure, Travel & Tourism case study featuring Forest Travel's results with CIENCE.
From Carmen Stinson, Director of Travel Sales & Operations: "After two weeks of start, we already had several calls booked. In 3 months (with one SDR), we had over 35 calls, which was much more than I ever did by myself"
Sales Development
Forest Travel Case Study
About Forest Travel
Forest Travel is more than just one of the biggest travel agencies in the state of Florida. When they first began to help people fulfill their travel bucket lists, they called Chicago home. More than 30 years later, Forest Travel is known for its innovations, expert dedicated travel agents, and their ability to book any type of vacation that their clients desire.
Forest Travel is made up of dedicated travel agents who epitomize their mission to understand both the corporate travel industry and the customers who want to get away from it all. Since their inception, they have built up a staff of advisors with knowledge about every travel niche. They have the latest technology to save time and money with custom online booking tools, expense management/automation, Duty of Care, travel policy compliance, and much more.
Carmen Stinson
Director of Travel Sales & Operations
Industry
Leisure, Travel & Tourism
Website
Challenges & Scope
ICP: Pharma, Medical Devices, Software, Consumer Product Goods (CPG), Business Services, Food & Beverage, Retail, and other major industries with specific travel needs.
Product: Premium corporate travel services.
Why CIENCE
“The best part is working with the Leader of the project (account manager) and the SDR assigned to us. They were very responsive, adaptable, and organized. Truly a pleasure working with them.” – Carmen Stinson, Corporate Travel Director
Forest Travel was having a hard time targeting certain companies based on their revenue, employee base, and travel expenditures. They were looking to give their outbound efforts a lift and selected CIENCE for their lead generation needs.
CIENCE conducted research based on Forest Travel’s ICP and orchestrated outbound marketing campaigns to qualify leads. “CIENCE generated the number of leads in the time agreed and worked closely with the Corporate Travel Director on changes and some fine-tuning needed,” says Stinson.
Results
The partnership got off to a very successful start and continued to gain traction over time.
“After two weeks of start, we already had several calls booked. In 3 months (with one SDR), we had over 35 calls, which was much more than I ever did by myself,” Carmen Stinson says.
Frequently Asked Questions
How many appointments did Forest Travel book with CIENCE?
Forest Travel booked over 35 qualified calls within the first three months of working with CIENCE, using a single dedicated SDR. The campaign gained traction quickly, with several calls already scheduled within the first two weeks of launch.
What challenge was Forest Travel trying to solve with CIENCE?
Forest Travel was struggling to target companies effectively based on revenue, employee count, and corporate travel expenditures. They needed to scale their outbound prospecting and selected CIENCE to conduct ICP research and run structured lead generation campaigns on their behalf.
What industries did Forest Travel target through CIENCE outreach?
Forest Travel’s ideal customer profile included companies in Pharma, Medical Devices, Software, Consumer Product Goods, Business Services, Food & Beverage, and Retail — any major industry with significant corporate travel needs.
What did Forest Travel say about their experience working with CIENCE?
Carmen Stinson, Director of Travel Sales & Operations, praised the responsiveness and organization of the CIENCE team, specifically noting the account manager and SDR as a pleasure to work with. She highlighted that CIENCE met its lead volume commitments on schedule and collaborated closely on campaign adjustments.
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