Sales Research

LeanLaw Case Study

About LeanLaw

LeanLaw sells financial software to mid-sized law firms and professional service firms. Specializing in timekeeping, invoicing, reporting, and accounting, LeanLaw champions lawyers by reducing their overhead, making the justice that lawyers bring more accessible.

Gary Allen

Founder & CEO

Industry

Accounting

Website

www.leanlaw.co

Challenges & Scope

ICP: Mid-size law firms.

Product: Financial software for law firms.

Initially looking to do direct outreach via email, CIENCE Technologies has since configured two projects for LeanLaw. The first project was to test email and LinkedIn outreach to mid-sized law firms and their managing partners. The second project, largely research-based, was to create a list of specific types of accountants to reach out to.

Why CIENCE

After a disappointing experience with a different vendor, LeanLaw’s marketing consultant found CIENCE NOW and appreciated the “fantastic resources on their website about how to pick a data consultant.”

Since starting a relationship with CIENCE NOW in February 2020, LeanLaw has taken notice of how quickly and efficiently the team works.

“The CIENCE Technologies team is friendly and smart. They are very patient with us, and, while they take their job seriously, they are a lot of fun to work with.” – Gary Allen, COO of LeanLaw.

Results

CIENCE NOW blew the previous vendor’s results out of the water. During the first project, the team made nearly 500 new LinkedIn connections. Continuing on with the second, research-based project, the list CIENCE NOW produced with their skilled researchers produced 25 new signups for LeanLaw in just one day.

Pleased with the results, LeanLaw is looking forward to continuing its relationship with CIENCE NOW and reaping the benefits of curated, efficient research.

Frequently Asked Questions

What results did LeanLaw achieve with CIENCE?

LeanLaw generated nearly 500 new LinkedIn connections during its first outreach project with CIENCE. In a follow-up research project, a curated list produced by CIENCE researchers resulted in 25 new product signups for LeanLaw in a single day.

What services did CIENCE provide for LeanLaw?

CIENCE ran two projects for LeanLaw. The first involved email and LinkedIn outreach targeting managing partners at mid-sized law firms. The second was a research-focused engagement to build a targeted list of specific accountant profiles for LeanLaw to reach out to directly.

Why did LeanLaw choose CIENCE over other vendors?

LeanLaw switched to CIENCE after a disappointing experience with a previous vendor. Their marketing consultant discovered CIENCE through its educational resources on how to evaluate data and outreach partners, which established credibility before the relationship began.

Who is LeanLaw and what do they sell?

LeanLaw is a financial software company that sells timekeeping, invoicing, reporting, and accounting tools to mid-sized law firms and professional service firms. Their ideal customer is a managing partner at a law firm looking to reduce administrative overhead.

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