"Sorry, wrong number" is a pickup line no sales rep wants to hear whenever an alleged prospect answers a call. However, the real meaning behind inaccurate or dated data is much more severe than wasting a couple of minutes hanging up the phone.
Reliable databases have become vital for new business development. Thankfully, B2B data providers arose to supply companies with verified contact information that could translate into solid leads if appropriately managed.
Through accurate contact data, sales and marketing teams can craft personalized email campaigns, engage website visitors with remarketing efforts, and target the right prospects at the right time.
Nevertheless, different organizations have different data needs, meaning that not every data provider will be a perfect fit for every company. Characteristics like the company size, price point, and data-based objectives are crucial to determine the best-fitting type of B2B data provider.
Let's take a closer look at what a data provider is as we go through the country's top B2B database suppliers.
Why Do You Need A B2B Data Provider?
B2B data providers are defined as digital platforms that gather, filter, and qualify enormous amounts of contact databases that usually include full names, locations, positions, phone numbers, email addresses, social networks, and other contact points.
Sales and marketing reps find great value in accessing and segmenting these real-world B2B contacts by using them as references to craft accurate ICPs and buyer personas. Also, they can reach them through sophisticated cold call campaigns, personalized cold email tactics, and other account-based marketing (ABM) strategies.
Here are a few perks that come with a solid B2B data provider partnership:
Import new prospects
The most significant trait of deploying a B2B database is that sales executives (SEs) and sales development representatives (SDRs) can easily filter prospect intel and create exhaustive target accounts lists (TALs).
Maintain data accuracy
Data decay is a phenomenon that refers to the degradation of a B2B database accuracy as a result of containing obsolete, incomplete, or mistaken information. Average annual turnover rates in desirable industries to prospect into, such as information technology (38.9%), financial services (28.5%), and manufacturing (39.9%), are all up from pre-pandemic levels.
B2B data providers constantly care for their data hygiene and validate its worth through several efforts. Top-notch data providers even employ real-world teams to confirm the activeness of their contacts.
Follow industry standards
Prospects want to know how other companies will use their information and what benefits they can get from it. Working with a reputable B2B data provider can significantly help with present-time regulations surrounding contact data and security.
Promote budget performance
Multichannel data gathering and processing is a full-time job for many in-house teams. B2B data providers can mean significant budget and time savings for companies that want to focus on leveraging data to close more deals instead of wasting valuable resources to come up with it.
Risks to Avoid When Using B2B Data Suppliers
As happens with every other environment, the data vendors market also presents a number of unpleasant factors which can harm the investment made by uninformed organizations.
Here are some common perils of working with unprofessional B2B data suppliers:
Poorly qualified contacts
Many third-party data vendors may lack organized methodologies to assemble databases. Contacts could not be correctly filtered according to a data segmentation process, resulting in enormous spreadsheets made of chaotic pieces of information that are hard to translate and navigate.
Some data providers share the contact information they hold without any particular guidelines on how to approach a certain industry, cluster, or prospect.
Some providers sell contact lists that didn't go through a proper validation process. A batch of out-of-date prospects would put a sales team back where it started: being unable to rely on a trustworthy source of leads and slowing down the conversion rate.
Different Types of B2B Data
Marketing experts leverage B2B data to target specific audiences inside the most profitable niches. Top B2B data providers mix all types of data into their platforms to grant their partners the opportunity to get familiarized with their prospect information before the first touchpoint.
B2B data, beyond contact and firmographic, can be divided into the following categories:
1. Intent data
Intent data is the collected behavioral information about digital users' web content consumption. It helps to identify their most relevant interests through several signals, like the amount of time spent on a relevant website section, most researched topics by a particular user, typical webinar attendance, form filling, and more.
2. Fit data
This data type confirms if a website user matches a specific set of parameters that would make it a valuable prospect. Data analytics tools make it possible to dissect the data trail left behind by all users (like job titles, industry, location, etc.) and score them.
3. Opportunity data
Similar to fit data, this third type of information focuses on detecting relevant events that could create new business opportunities. Promotions, product launches, funding, mergers, and acquisitions are some examples of the moments that sound the alarm for SDRs to make an offer.
How to Choose a B2B Contact Database Provider
Where B2B database providers get their data and what makes it the best among other vendors are great questions every company should consider before signing any contract. Examine the following factors to determine which data provider is right for you:
1. Conduct your research.
It is always wise to talk to a sales representative with questions ready. Your company will save precious time by properly researching potential data providers and eliminating those that don't meet your requirements. Here are a few things to consider when vetting potential B2B data providers:
- Data source: Businesses must ensure that the data provider company does it ethically and lawfully.
- Reputation: Reviews, product comparisons, social media profiles, and client comments help evaluate the provider's reputation and dependability.
- Cost: Assess the prices for the data services and their billing format. Some can be hired through upfront purchases, subscription-based, or one-time use plans.
- Features: Add-ons and integrations are also critical topics for businesses to discuss as your data needs grow.
2. Define data goals.
The right B2B data provider will be the one that gives you exactly what you need. For that reason, it is imperative that you determine what data-based goals have top priority and share that information with the data vendor.
Standard B2B data-focused objectives include:
- Increase brand awareness
- Prospect effectively
- Engage potential buyers
- Inform staff / facilitate communication
- Encourage customer retention
You can also ask for real examples of how other clients have managed to fulfill similar objectives. Many data providers are used to this kind of request and will already have case studies and other step-by-step guides ready to go.
3. Request a demo.
The best way to have an authentic look at any digital platform is to access it in real-time. It would not be easy to evaluate the quality and quantity of a dataset without real-world experience.
Most B2B database providers will be more than willing to offer a free sample or demo. So, schedule a meeting with the data vendors you found more suitable and let them help you navigate through their platform.
Top-Notch Characteristics of B2B Database Providers
Imagine that you already went through a list of B2B data provider companies and handpicked five options that match your data goals. All the demos were terrific, and even the costs were similar. How do you make the final call?
Among the B2B data platforms available, some possess unique traits that could translate into a game-changer situation for companies that are looking to take data-based decision-making to the next level.
Here are some outstanding characteristics to consider while choosing a B2B database provider:
Specialized data points
Most customer data platforms (CDPs) will share basic information like demographics and firmographics. Still, more advanced B2B data providers will dig deeper to grant their partners easy access to other pieces of data that are harder to acquire. Company revenue, psychographics, technographics, and trigger events are considered rare and treasured criteria filters.
Constant data enrichment
Top B2B data providers in the USA know their databases will be used for sales purposes. For that reason, they employ their best SDRs to test and qualify their acquired contacts and continue to integrate brand-new contact information daily.
Having close support during the early stages of the data platform integration process is vital to generating high-quality leads as soon as possible. And while many data providers offer set-up assistance services, not all of them have the patience to solve all the doubts a new partner may have. Confirm what this necessary support consists of before making a decision.
Accurate recommendations from other sales experts accelerate lead conversions. What communication channels are more used by a particular prospect, what efforts have worked well in the past, and how a specific industry is developing are some insights that could strengthen a tailor-made campaign.
Reaching decision-influencers inside companies that would match your product is one of the main reasons companies desire to hire a data partner. Don't be afraid to request real examples of the type of contacts each database holds to confirm their value.
25 Best B2B Data Providers in the U.S.
Top data providers have supported thousands of American B2B organizations to archive their lead generation objectives over the years.
With so many exceptional options out there, it is impossible to fit all of them into the list. Nevertheless, the following database companies are well established and have shown remarkable performance.
Here are some of the best B2B data providers in today's digital market:
1. CIENCE GO Data
CIENCE GO Data is a sales intelligence platform that offers over 300 million lead records from all industries to its users. GO Data sales experts validate our databases' quality, freshness, and accuracy daily so our partners can rely on trustworthy data to build personalized campaigns to reach their most desired prospects.
- Easy, effective search parameters to build target audiences
- 80% direct dial coverage (includes verified mobile numbers)
- No price-per-contact licensing charges
- Coverage across 149 Industries
- Direct assistance from CIENCE data experts on how to create the best ICP configurations
- Constantly updated customer data platform with daily entries of new contacts
- Live website visitor tracker (CIENCE GO Show) identifies anonymous traffic for sophisticated remarketing applications
- Advanced data intelligence crossing account, persona, tech, social, and partner-level knowledge
Adapt covers data of 100 million business contacts from various sectors, such as software and internet, financial services, telecommunications, and transportation and storage. Their information is regularly developed and updated through their community of more than 300,000 users and can be filtered based on industry, department, revenue, employee count, geography, and more.
- Actionable insights like company size, hierarchy, and industry
- CRM direct compatibility
- Adapt Web Platform provides live data gathering from website users
- Lead scoring through critical data points
- Two million database updates every week
3. Ampliz Salesbuddy
Ampliz Salesbuddy provides B2B contact information for influential healthcare decision-makers globally. Using data gathered from a variety of reliable sources, including publicly available data, B2B directories, and more, they assemble deep files of data and statistics for businesses.
- Acquired data remains the property of the partners
- Carrier-class secure facilities are provided to all users
- Secure email marketing platform service
- APAC region B2B database
- Healthcare data-focused
4. Blue Mail Media
Blue Mail Media holds more than 100 million data records with precise information to support multi-channel marketing efforts. The platform works with segments like industry, company size, revenue, location, job titles, and more. They also provide human and technical resources to run email campaigns in a highly professional manner.
- Email content design, scheduling, and tracking services
- Data licensing available
- Programmatic and human-based data hygiene
- Industry, healthcare, and technological insights
- Region-focused targeting
Clearbit offers data for over 200 million contacts at 20 million companies. The platform also allows you to check who is visiting your company website and customize messages for the best response. Clearbit integrates with your current technology stack to deliver smooth, regularly updated data to your marketing, sales, and analytics teams.
- 250 public and private data sources
- 100+ B2B attributes
- Website intent signals optimization
- Social media ads are synched automatically
- Enriched lead routing and scoring
Datanyze provides information on 120 million people, 84 million email addresses, and 48 million direct call numbers. Customers can utilize a Google Chrome extension to instantly obtain contact and company information from the websites and LinkedIn groups where they most frequently prospect.
- Free and premium packages
- Refund offered for any inaccuracies within the database
- Organic interface and comprehensive dashboard
- CCPA and GDPR compliant
- Up-to-date information on technology categories
Demandbase gives access to worldwide corporate data so its partners may expand their business with reliable international leads. A major feature of this data provider is that it can also be used to clean and enrich the contacts you already possess. Customers utilize InsideView to locate additional prospects who fit their ICP, uncover new markets, and receive reliable data and business insights.
- Account intelligence integrated into the buying journey
- Sales intelligence cloud included
- SPAM interactions filter
- Target account list calculator
- Plug-and-play integrations
DemandScience is a data-driven marketing tool that employs an expanding B2B client database to provide companies with segmented leads. They monitor millions of online interactions and account-based content engagements by tracking campaigns and behavioral patterns.
- Global audience data
- Accurate lead-scoring system
- 70M+ contact records
- 7K+ intent topics
- 15+ enrichment sources
EasyLeadz allows users to find direct contact numbers of professionals while browsing their social media profiles. Its Chrome extension leverages business data to help clients support the expansion of their company's sales. They produce accurate and customized B2B databases and sales information using a very straightforward tool.
- Five free contacts
- Direct contact numbers accessibility
- 100% accuracy assurance
- 300 numbers per month with the premium version
- Monthly and annual plans
InfoClutch’s technological databases include CRM, ERP, SAP, and Oracle user lists. They also provide very specific account lists filtered by healthcare base, industry roles, focus regions, and growing industries. White papers and other marketing resources are open to all of its partners.
- 48M+ contacts in their database
- 100+ market researchers
- 90 days data validation policy
- Multi-channel marketing approach
- Mailing list is updated every three months
Lead411’s contact data covers verified direct dial phone numbers, emails, trigger notifications (such as job changes, compliance requirements, and changes in products or prices), and lead intelligence insights. It also offers Bombora Intent Data within its platform so the sales teams can pinpoint companies and contacts that are actively searching for their products.
- 7-day free trial with verified email addresses
- 50 B2B direct-dial unlocks with the free version
- Marketing services allow custom lists creation
- Lead score displays fast-growing companies
- Direct dial and email finder Chrome extension
The database of LeadIQ is composed of open data (found on company and social media websites), partnerships with more than a dozen data providers, and a community of users who have connected their inboxes to the platform. Prospects can be pushed directly to a CRM and compared with other contacts.
- LinkedIn Sales Navigator compatibility
- LinkedIn filters are included
- Constant record updating
- Integration with leading tools
- Analytics dashboard available
Leadspace supports the creation of demand-generating systems and procedures. Their platform offers data management, inbound and outbound lead creation, and ABM intelligence solutions. The software uses a precise and customized engagement strategy to help attract ideal customers.
- Total addressable market integrations
- 30+ third-party B2B data sources fuel the platform
- Buying center hierarchies
- Campaign performance thermometer
- Multichannel platform studio unifies sales and marketing data
When it comes to detailed intent data, LeadSift is a top option. They offer a daily summary of pertinent leads collected from publicly available data. Additionally, this tool merges data mining, machine learning, and artificial intelligence to reveal insights at an individual scale.
- Notifications trigger when leads show intent
- Startup, premium, and enterprise packages
- 360-degree view of the buyer's journey
- CRM integration available
- LeadBot allows access to visitors on competitor's websites
15. LinkedIn Sales Navigator
Directly connected to the most popular B2B data social network in the world, LinkedIn Sales Navigator allows sales teams to manage their LI target account lists and integrate them into their CRM while also getting notified of new, relevant matches and actions taken by those accounts.
- Sales navigator and sales insights specialized products
- 40+ advanced search filters
- Network of 800M+ members
- Real-time alerts and engagement insights
- Integrations and compliance partners
OneMoreLead is a data broker tool that provides dynamic data lists to sales and marketing teams. It keeps track of each contact in the database and updates it immediately when people change jobs or businesses. The platform holds more than 50 million B2B prospects that are real-world verified.
- Hyper-focused data analytics
- 170M employees
- Dashboard allows saving multiple lists
- Customer data enrichment applications
- Multiplatform integrations
Owler's business information is powered by its network of more than 3.5 million business people. The platform polls its members each month for statistics about their businesses, including private firm income projections, employee counts, and CEO approval ratings. Sales teams can prospect new sales leads and check for trigger notifications with the assistance of specialized insights.
- Workflow tools alliance
- Automated platform for sales triggers and marketing tasks
- 45M+ competitive relationships
- 500K monthly contributions
- 15M company profiles
SalesIntel offers 95% human-verified account data to build sales pipelines, nurture leads, and close deals faster. The platform includes firmographic and technographic organizational charts, and buying signals of over 7,000 internet topics that are actively being researched by specific organizations.
- 1,200 human researchers
- 90-day verification
- CRM automatic export
- Website visitor tracker
- Real-time prospecting technology
A real-time search engine for B2B contact information, Seamless.ai features direct dial phone numbers and email addresses for over 157 million businesses that have been authenticated by a 10-step AI engine. The platform allows the most relevant filters, including industry, staff numbers, technographics, revenue, and more.
- 1.9B+ contact and company records
- CRM and Linkedin Navigator connectivity
- Free Chrome extension
- Sales AI data enrichment
- Automate contact list-building
20. Span Global Services
Span Global Services offer a database management system that includes insights into each campaign to provide accurate, fine-tuned, updated, and validated data on target consumers. The brand provides close data consultation services through their data solution specialists to conduct personalized email campaigns.
- 296M B2B contacts
- 80M decision-makers
- 15+ global regulations complied
- 78 data attributes
- Real-time customers interactions
21. Thomson Data
Thomson Data’s data inventory is filtered on benchmarks such as location, industry, title, and other popular fields. They work with over 100 data scientists and have managed to grow a 75 million B2B contacts database. Their account profiling services include financial information, used technology, investment history, and more.
- Enterprise resource planning (ERP) insights
- 2 to 5 days for verification processes
- 75+ specialized segments
- Social media integration
- Organic customer support
UpLead offers more than 85 million B2B contacts with 95% data accuracy. The platform also promotes a technology tracking system, account-based marketing applications, and competitor intelligence insights. Their lead generation and sales intelligence features include intent data triggers, data enrichment, and predictive modeling.
- Leads showed in real-time
- Coverage in 200+ countries
- 50+ search filters
- Several CRMs integrations
- Social profiles connections
23. Visual Visitor
Visual Visitor platform holds more than 640 million B2B contacts. It integrates an anonymous website visitor ID tool, and its services include email content proposal and tracking. Its web analytics include campaign management, conversion tracking, keyword performance, time on site tracking, and more.
- Free version available
- 24/7 live support
- AI integrations
- Unlimited users
- Intent data triggers
24. Ziff Davis Performance Marketing
Ziff Davis Performance Marketing is a data platform that resulted from the combination of Salesify and Demandshore. By leveraging the omnichannel lead generation capabilities of both data providers, ZDPM has generated over two million B2B leads every year.
- Data points focused
- Third-party tools and proprietary software combination
- +40M records
- ABM-intelligence tool
- 7M intent signals gathered monthly
ZoomInfo is a B2B data provider that created a separate platform for sales, marketing, talent management, and operations. ZoomInfo’s content profiles include certifications, employment history, online mentions, job duties, and social media profiles.
- Conversation intelligence integrated
- Contacts and communications directly synched to CRM
- Predictive modeling
- Website visitor tracking
- Cross-channel advertising
Partner with B2B Data Providers to Generate More Leads
The B2B database market is filled with worthy options for all company sizes and needs. That said, some data providers still focus on assembling random contact lists without care or purpose, just to have a big, shiny product they can offer.
Massive amounts of data don’t necessarily mean high-quality contacts, which are the ones with the potential to skyrocket a company into new leagues. For this reason, decision-makers should take a deep look into the people behind the data and how much they care about their partner's success.