CMO at CIENCE
Eric is CMO at CIENCE, responsible for growth, sales, and marketing strategies at the company. He spends his time preparing overall plans to increase revenue, reduce costs, mitigate risks, and develop programs with quantifiable objectives to measure results.
10 SDR Lead Generation Strategies to Optimize Outbound Efforts in 2023
As a sales development representative (SDR), optimizing outbound lead generation efforts is...
CIENCE Appoints Michael Gear as New CEO
CIENCE has announced successful SaaS executive Michael Gear as the new CEO of the company. As an...
How to Generate High-Quality B2B Sales Leads
Generating leads is the priority of every B2B business—it's a fundamental part of the sales process...
The 25 Best B2B Data Providers in the U.S.
"Sorry, wrong number" is a pickup line no sales rep wants to hear whenever an alleged prospect...
Cost per Lead Metrics Exposed: An Insider’s Look at Sales Development
In the sales development department of most businesses, there is one number that dominates all...
Targeting the Right Decision-Makers: How to Drive B2B Engagement
Young salespeople are often taught that you should always target the ultimate decision-maker. All...
What Makes a High-Performing Sales Team: 5 Tips
High-performing sales teams don’t become that way by accident. They are assembled and developed...
Sales Specialization – Can We Survive Any Longer Without It?
As B2B buying cycles get longer and involve decision-makers, sales specialization becomes...
SDR Outsourcing: Is It Right for My Business?
SDR as a service has become increasingly popular for businesses looking to outsource their sales...