What Is Data Segmentation? The Complete Guide
Data has established itself as the perfect ally for B2B companies. As years go by, data-driven...
How to Generate High-Quality B2B Sales Leads
Generating leads is the priority of every B2B business—it's a fundamental part of the sales process...
B2B Event Lead Generation: How to Make Conferences Work for You
In 2018, at least 68% of B2B marketers used in-person events for lead generation initiatives. Event...
Buyer Persona and Ideal Customer Profile: Our New Guide for the Sales Model
Though sometimes used interchangeably, buyer persona (BP) and ideal customer profile (ICP) are...
B2B Lead Nurturing Guide: Best Practices to Turn Leads into Customers
You’re doing everything right: Your researchers find top-quality contacts, salespeople do a great...
Outbound Marketing Strategy: An Expert's Guide for Beginners
Even though many marketers proclaim inbound the new black, the truth is that outbound marketing...
Appointment Setting: A Guide for B2B Sales
The B2B outbound lead generation process involves conducting in-depth research, building ideal...
Outsourcing Lead Generation: Guide for Choosing the Right Company
Let's imagine a situation. You are in need of lead outsourcing. Yet, you don't know what to choose....
The Definitive Guide to Building a B2B Sales Funnel
Over the past few years, sales experts have proclaimed the death of a B2B sales funnel multiple...