B2B Event Lead Generation: How to Make Conferences Work for You
In 2018, at least 68% of B2B marketers used in-person events for lead generation initiatives. Event...
Buyer Persona and Ideal Customer Profile: Our New Guide for the Sales Model
Though sometimes used interchangeably, buyer persona (BP) and ideal customer profile (ICP) are...
32 Sales Lead Qualification Questions to Ask Prospects
Filtering qualified leads out of the huge pool of random contacts is one of the biggest challenges...
How to Use LinkedIn for B2B Lead Generation
LinkedIn is a great side dish for any outreach, but it can also become the star course for your...
Top 3 Benefits of Marketing Automation for B2B Companies
B2B conversions rely on professional, trusting relationships, and the ability to prove a product’s...
3 Reasons to Include Ads in Your Outbound Strategy
For many years in the row, the most profitable public companies in the world remain Apple, Alphabet...
6 Ways to Improve Your Sales Email Conversion Rates
Email open rates are notoriously low. In fact, the average open rate for emails up until March 2021...
Outsourcing Lead Generation: Guide for Choosing the Right Company
Let's imagine a situation. You need to outsource lead generation. Yet, you don't know what to...
A Day in the Life: Data Researcher
Data is a critical component of a B2B lead generation process. In fact, it can be a game-changer...