Top 5 CRM Tools for 2021

In these uncertain times, there are still many effective ways to guarantee the security of B2B company data and sales interactions. And one way to do this is by choosing the right customer relationship management (CRM) tools.

CRM software allows you to store and track every interaction that happens between your B2B company and a client (potential or current). There are hundreds of CRM tool options out there for any budget, company size, or ambition, as well as hundreds of product reviews on sites like G2 or Clutch—which means hundreds of ways to get lost in all of that information to determine the best CRM tools for your business. 

To guide you through it, we have compiled a list of the most comprehensive CRM tools for your B2B sales needs. Whether you are migrating CRMs or choosing a brand new one, these top five CRM tools offer the best solutions to help you build and maintain customer relations more effectively.

Top CRM software: we tested what's best for B2B

Hubspot

Pick: Best Free CRM Tool
G2 review rating:
4.3 out of 5
Free version available: Yes
Starter package price: $50 a month for two users
Perfect for: Start-ups


What’s so great about Hubspot? You’ve probably watched courses or read an article or two from their blog, but it’s also one of the few high-quality B2B CRM tools you can use for free.

Don’t get us wrong—they have plenty of paid advanced solutions, but their free version is excellent for those who are new to CRM tools. The free plan includes contact and task management, email and meeting schedulers, deal pipelines, and more.

You can also set up the Sales Hub Starter, Professional, or Enterprise accounts to help you monitor productivity, create custom reporting, or track recurring revenue, depending on your subscription services. 

Why it’s great:

  • Intuitive
  • Easy to use
  • Perfect for scalability
  • Has analytics for every feature
  • Works seamlessly with third-party integrations

Salesforce

Pick: Best B2B Sales CRM Tool
G2 review rating: 4.2 out of 5
Free version available: Yes, for a month
Starter package price: $25 per user per month
Perfect for: Enterprises

Salesforce is one of the top CRM companies as well. There are many reasons for its popularity: a cloud-hosted database, app/integration versatility, and customization in, well, everything. You get a one-month free trial to see for yourself and then a choice from four pricing plans to get you started.

Salesforce has an insane list of advanced features, from workflow automation to custom app development. They are known for their endless customization possibilities, so if you are looking for an advanced update from your previous CRM tool, Salesforce is just what you need. 

Why it’s great:

  • 24/7 customer support available
  • Compatible with all devices, including mobile phones
  • Has a cloud computing store called AppExchange
  • Works seamlessly with third-party integrations

Zoho

Pick: Best Budget CRM Tool
G2 review rating: 4 out of 5
Free version available: Yes
Starter package price: $12 per user per month
Perfect for: Small businesses

Zoho is a cloud-based B2B CRM tool that helps companies with lead management, workflow automation, and integration with apps. While Zoho offers social media integrations with Twitter and Facebook, it also has approximately forty apps of its own to choose from. 

With the AI assistant Zia, you can easily manage your contacts, predict the future of a sale, automate tasks, and more. Zoho has real-life notifications on customer activity and tips from analytics on the best times and ways of reaching out to a prospect, which is a perfect set of features for a sales CRM tool.

Why it’s great:

  • Affordable
  • Multichannel outreach possibility
  • Various extensions
  • Advanced customizations
  • An AI assistant

Less Annoying CRM

Pick: Best Simple CRM Tool
G2 review rating: 4.9 out of 5
Free version available: Yes, free trial
Starter package price: $15 per user per month, paid yearly
Perfect for: Small businesses

It’s all in the name. It’s a simple, easy to navigate, basic contact management CRM tool.

Your teams can share calendars, get clear reporting, and organize to-do lists. Less Annoying will send you follow-up notifications so that your sales reps never lose a lead.


But don’t let the simplicity fool you. This CRM tool has outstanding customer service as one of its core principles. To minimize the learning curve, the support team will be there to assist in whatever you need, whether it’s about the first contact import or customization needs.

Why it’s great:

  • Affordable
  • Easy to use
  • Well-designed
  • Effective sales automation
  • No extensive leaning needed

Freshworks

Pick: Best Customer Engagement CRM Tool
G2 review rating:
4.6 out of 5
Free version available: Yes
Starter package price: $29 a month for two users
Perfect for: AI lead scoring

Freshworks is an AI-based CRM tool for lead scoring and email activity that provides a 360-degree view of your business. This software is made to help you understand your leads and customers, and help you deliver personalized messages with these features:

  • Freshworks CRM Sales Cloud does everything a sales team needs with AI-powered insights. It gives sales reps more time to actually sell by automating every process possible.
  • Freshworks CRM Marketing Cloud helps marketing teams create unique buyer experiences. Automate conversations using chatbots, gain insights with detailed analytics, and create targeted email campaigns.
  • Freshworks CRM Customer-for-Life Cloud is a combination of both that mixes the best from both worlds in one location.


Why it’s great:

  • AI-powered
  • Works equally good for marketing and sales
  • Customer experience-oriented
  • Behavior-based lead segmentation
  • Advanced lead scoring based on characteristics and behaviorBest CRM tools: Hubspot, Salesforce, Zoho, Less Annoying CRM, Freshworks, Honorable Mentions

Honorable Mentions:

  • Active Campaign: This customer experience automation (CXA) platform gives its customers access to hundreds of pre-built automations. It’s great for marketing teams and all-sized businesses, and starts at $9 per month billed annually.
  • Mailchimp: This CRM tool is ideal for marketing teams and small businesses. It can help you build marketing campaigns, landing pages, and social media ads. Pricing starts at $9.99 per month.
  • Pipedrive: This tool focuses on boosting sales and revenue, and is great for startups, workflow automation, and pipeline management. Pricing starts at $12.50 per month billed annually.
  • Nimble: This simple CRM software tool works within the G-Suite inbox or Office 365. It’s web-based, easy to use, and has an impressive contact organization. It’s also great for individual users. Subscriptions start at $19 per month per user, billed annually.

Your Essential CRM Solution

A CRM software manages your contacts, keeps track of every interaction, and gives your sales teams more time to do something else. Choosing the best one is crucial for success in today’s B2B market.

It may sound daunting how to proceed, but no pressure; if you feel your CRM tool can do better, we can always help you migrate too.

Go further in 2021 with CIENCE.

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