In these uncertain times, there are still many effective ways to guarantee the security of B2B company data and sales interactions. And one way to do this is by choosing the right customer relationship management (CRM) tools.
CRM software allows you to store and track every interaction that happens between your B2B company and a client (potential or current). There are hundreds of CRM tool options out there for any budget, company size, or ambition, as well as hundreds of product reviews on sites like G2 or Clutch—which means hundreds of ways to get lost in all of that information to determine the best CRM tools for your business.
To guide you through it, we have compiled a list of the most comprehensive CRM tools for your B2B sales needs. Whether you are migrating CRMs or choosing a brand new one, these top five CRM tools offer the best solutions to help you build and maintain customer relations more effectively.
Pick: Best Free CRM Tool
G2 review rating: 4.3 out of 5
Free version available: Yes
Starter package price: $50 a month for two users
Perfect for: Start-ups
What’s so great about Hubspot? You’ve probably watched courses or read an article or two from their blog, but it’s also one of the few high-quality B2B CRM tools you can use for free.
Don’t get us wrong—they have plenty of paid advanced solutions, but their free version is excellent for those who are new to CRM tools. The free plan includes contact and task management, email and meeting schedulers, deal pipelines, and more.
You can also set up the Sales Hub Starter, Professional, or Enterprise accounts to help you monitor productivity, create custom reporting, or track recurring revenue, depending on your subscription services.
Why it’s great:
Pick: Best B2B Sales CRM Tool
G2 review rating: 4.2 out of 5
Free version available: Yes, for a month
Starter package price: $25 per user per month
Perfect for: Enterprises
Salesforce is one of the top CRM companies as well. There are many reasons for its popularity: a cloud-hosted database, app/integration versatility, and customization in, well, everything. You get a one-month free trial to see for yourself and then a choice from four pricing plans to get you started.
Salesforce has an insane list of advanced features, from workflow automation to custom app development, and Salesforce integrations with other apps. Also, you can back up your data or improve reporting by linking Salesforce to Excel or the data visualization platform of your choice. They are known for their endless customization possibilities, so if you are looking for an advanced update from your previous CRM tool, Salesforce is just what you need.
Why it’s great:
Pick: Best Budget CRM Tool
G2 review rating: 4 out of 5
Free version available: Yes
Starter package price: $12 per user per month
Perfect for: Small businesses
Zoho is a cloud-based B2B CRM tool that helps companies with lead management, workflow automation, and integration with apps. While Zoho offers social media integrations with Twitter and Facebook, it also has approximately forty apps of its own to choose from.
With the AI assistant Zia, you can easily manage your contacts, predict the future of a sale, automate tasks, and more. Zoho has real-life notifications on customer activity and tips from analytics on the best times and ways of reaching out to a prospect, which is a perfect set of features for a sales CRM tool.
Why it’s great:
Pick: Best Simple CRM Tool
G2 review rating: 4.9 out of 5
Free version available: Yes, free trial
Starter package price: $15 per user per month, paid yearly
Perfect for: Small businesses
It’s all in the name: Less Annoying is a simple, easy to navigate, basic contact management CRM tool.
Your teams can share calendars, get clear reporting, and organize to-do lists. Less Annoying will send you follow-up notifications so that your sales reps never lose a lead.
But don’t let the simplicity fool you. This CRM tool has outstanding customer service as one of its core principles. To minimize the learning curve, the support team will be there to assist in whatever you need, whether it’s about the first contact import or customization needs.
Why it’s great:
Pick: Best Customer Engagement CRM Tool
G2 review rating: 4.6 out of 5
Free version available: Yes
Starter package price: $29 a month for two users
Perfect for: AI lead scoring
Freshworks is an AI-based CRM tool for lead scoring and email activity that provides a 360-degree view of your business. This software is made to help you understand your leads and customers, and help you deliver personalized messages with these features:
Why it’s great:
– EngageBay: This affordable all-in-one solution is designed specifically for SMBs, startups, and solopreneurs. With EngageBay, you get advanced marketing automation, landing pages and forms, email personalization, sales pipeline and deal management, proposals, ticket management, and more. Pricing starts at $12.74/month.
A CRM software manages your contacts, keeps track of every interaction, and gives your sales teams more time to do something else. Choosing the best one is crucial for success in today’s B2B market.
It may sound daunting how to proceed, but no pressure; if you feel your CRM tool can do better, we can always help you migrate too.