GO Digital: Programmatic Ad Targeting for B2B

CIENCE GO Digital is a B2B programmatic advertising platform that bundles ICP-based audience creation with demand-side platform (DSP) ad buying in a single tool. Part of the graph8 GTM platform, GO Digital delivers 3x industry-standard click-through rates at a fraction of the cost by targeting only verified B2B accounts.

From Daniel Conn, GTM Strategist, graph8: “Most B2B ad spend is wasted not because of poor creatives — but because the audience definition is wrong. When you build your targeting from verified contact data with 100+ filters, you stop paying to reach people who were never going to buy. Precision at the audience layer is where the real ROI lives.”

Last Refreshed: March 2026 — Updated platform context, pricing, and product positioning.

CIENCE introduced GO Digital as the next generation of account-based marketing (ABM). The ad management tool combines CIENCE’s industry-leading GO Data custom audience creation platform and Bidder-as-a-Service (BaaS) DSP functionality to give marketers precise programmatic ad targeting for preferred audiences.

Unlike other platforms, GO Digital offers the best of both worlds in a single offering: GO Data custom audience creation comes bundled with advanced advertising options for display, video, audio, or social media channels.

“We’re excited to become marketing’s best friend, or at least its new secret weapon.” —Eric Quanstrom, CMO at CIENCE

How GO Digital Works

Unique among DSPs, CIENCE GO Digital offers a system that allows buyers of digital advertising inventory to manage both ad exchange and data exchange accounts.

Real-time bidding for online advertising (display, video, audio) takes place within the ad exchanges, and by utilizing the CIENCE GO Digital DSP, marketers can manage their cost-per-mile (CPM) bidding.

CIENCE GO Digital bundles CIENCE GO Data to provide exacting target audiences. GO Data has access to millions of business users, allowing you to set more than a hundred B2B targeting filters. This makes it possible to reach both hyper-targeted small segmented audiences or hit an entire total addressable market (TAM) cost-effectively, depending on marketing goals.

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Benefits of GO Digital

CIENCE’s GO Digital data stores only high-quality B2B accounts that are constantly validated, so ads are only displayed in front of the right audience that fits your ideal customer profile precisely. Trusted by 2,500+ companies across 250+ industries, CIENCE has built audience intelligence that eliminates wasted ad spend at the source.

“We use GO Digital to target our entire ideal customer profile, which we’ve created in CIENCE GO Data,” said Quanstrom. “It’s a seamless account-based marketing workflow that helps us raise awareness and sell our offerings.”

Using the CIENCE GO Digital DSP allows marketers to optimize campaigns based on set key performance indicators (KPIs) such as effective cost per click (eCPC) and effective cost per action (eCPA). In addition, the advanced BaaS options keep costs lower than other ad solutions.

“Because of the targeting capabilities, we’ve seen three times the industry standard click-through rates (CTRs) on our display advertising,” said Quanstrom. “And we’ve done this at less than a quarter of the costs of the previous solutions we’d used. This has enabled us to scale our advertising programs to significant volumes of leads.”

“CIENCE generated 4,000+ leads in just four months, creating a scalable, predictable pipeline we could actually build on.” — August Ash, Marketing Agency

Key features:

• Precisely target millions of individual business users
• Audience activation
• Programmatic audience targeting
• Micro-segmentation with 100+ targeting filters
• Support for any ad type: display (all sizes), video, audio, social media
• Detailed analytics and reporting


CIENCE GO Digital Pricing

GO Digital customers benefit from an annual platform subscription service, which then includes flexible target CPM rates—with no monthly spending commits.

“We’re playing by our own rules to shake up the industry and bring value to our customers. Media buying is incredibly easy with CIENCE GO Digital. Our main goal is to offer all the benefits you’d need to go out and buy separately when it comes to reaching your specific ICP target audience … all in one best-of-breed platform.” —Eric Quanstrom, CMO at CIENCE.

About GO Digital

GO Digital is part of the graph8 GTM platform — a unified system that combines purpose-trained AI, forward-deployed GTM engineers, and a proprietary data layer with access to millions of verified B2B contacts. GO Digital’s DSP functionality is built on top of this data foundation, meaning audiences are derived from real-time validated business profiles, not stale list imports.

The platform has earned recognition from multiple independent software review sites, including a SourceForge category leader designation, and maintains a 4.6/5 rating on Capterra based on reviews from verified B2B users.

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“We’re hearing really good feedback on the ability to reach a company’s ICP—and only their ICP—without wasted ad spend,” said Quanstrom. “This potent combination of any ad format, advanced bidding capabilities, and the most comprehensive, accurate contact data on the market is proving to be a winning combination.”

Get Powerful Engagement with GO Digital

CIENCE GO Digital enables marketers to deliver powerful messages through precise ad targeting. With industry-leading data accuracy, you’ll be able to manage the criteria for your digital ads to ensure a successful outcome for all of your ad marketing campaigns. Find out what B2B advertising quality and GO Digital can do to grow your pipeline.

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“The CIENCE team hit a 10% conversion rate with 150 qualified companies — a fantastic result we couldn’t have achieved with our previous ad tools.” — Turn Technologies

CIENCE + graph8 pricing: $5,000 one-time GTM system setup, $2,499/mo strategic execution, and the graph8 platform at $499/mo. No long-term contracts. See full pricing →

Whether or not you decide to work with us, you’ll walk away with a clear picture of where your pipeline is leaking and what it would take to fix it.

Frequently Asked Questions

What is CIENCE GO Digital?

CIENCE GO Digital is a B2B programmatic advertising platform that combines ICP-based audience creation from GO Data with a built-in demand-side platform (DSP). It supports display, video, audio, and social media ad formats, allowing marketers to target only verified B2B accounts that match their ideal customer profile.

How does GO Digital pricing work?

GO Digital uses an annual platform subscription with flexible CPM rates and no monthly spending commitments. This model keeps costs significantly lower than traditional DSPs — CIENCE reports 3x industry-standard CTRs at less than 25% of the cost of previous ad solutions.

How is GO Digital different from other DSPs?

Unlike standalone DSPs, GO Digital bundles CIENCE’s GO Data with 100+ B2B targeting filters directly into the ad buying workflow. This means you create audiences and buy media in one platform, eliminating the need to purchase separate data and ad tools. It is part of the graph8 GTM platform.