Sales Development

t2ó Case Study

About t2ó

t2ó’s mission is to help brands connect with their audiences, increase their sales, and build customer loyalty through marketing and technology.

They provide full digital solutions for brands that need a strategic and dedicated technology partner, capable of understanding what makes them truly unique and helping them grow. t2ó shares their knowledge and encourages innovation, keeping a “startup” spirit but working with big brands from the ground up.

Franco Figueroa

Marketing Manager

Industry

Marketing & Advertising

Website

www.t2o.com/

Challenges & Scope

ICP: Oil and Gas industry C-levels, Tax, and Financial Consultants.

Product:  Marketing and Advertising Strategy and Solutions.

CIENCE Technologies coordinates the lead generation efforts for t2ó. After researching appropriate industries and clients, they conduct orchestrated outbound marketing campaigns.

Why CIENCE

“Solid outsourced lead gen team” – Franco Figueroa, Marketing Manager.

t2ó sought out CIENCE to generate leads for a government agency looking to increase foreign investment. CIENCE conducted research based on t2ó’s ideal customer profile and curated fresh, accurate lead lists on a weekly basis. After t2ó identified the accounts they wanted to penetrate, CIENCE designed and executed multi-channel outbound marketing campaigns on their behalf

“They have a well-developed process to set up a lead generation campaign. This means you don’t have to start from scratch and figure things out on your own. They have a wide knowledge of the technical aspects of email campaigns,” says Franco Figueroa.

Results

The partnership between t2ó and CIENCE began in April 2019. After a few months of collaboration on several outbound campaigns, t2ó’s outsourced lead generation was “pretty much on autopilot,” according to Franco Figueroa, Marketing Manager.

The engagement produced qualified appointments for t2ó with investment funds and foundations they wanted to connect with. Figueroa says of CIENCE, “highly recommend them. Spend some time fine-tuning their processes with you so that it ends up being exactly what you want and need…It’s well worth it.”

Frequently Asked Questions

What results did t2ó achieve working with CIENCE?

t2ó gained qualified appointments with investment funds and foundations they wanted to connect with. Within months of starting the partnership in April 2019, their outsourced lead generation was running on autopilot with minimal hands-on management required.

How did CIENCE generate leads for t2ó?

CIENCE researched t2ó’s ideal customer profile — targeting Oil and Gas industry C-levels, Tax advisors, and Financial Consultants — and delivered fresh, accurate lead lists on a weekly basis. After t2ó identified target accounts, CIENCE designed and executed multi-channel outbound marketing campaigns on their behalf.

What was the goal of t2ó’s engagement with CIENCE?

t2ó hired CIENCE to generate leads for a government agency looking to increase foreign investment. CIENCE built and ran orchestrated outbound campaigns targeting investment funds and foundations, producing qualified appointments for t2ó’s pipeline.

Why did t2ó recommend CIENCE for outsourced lead generation?

Franco Figueroa, t2ó’s Marketing Manager, highlighted CIENCE’s well-developed campaign setup process and strong knowledge of email campaign technical requirements. He noted that CIENCE takes time to fine-tune their processes to match each client’s specific needs, calling the team a solid outsourced lead gen partner well worth the investment.

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