Key Trends for B2B Lead Generation
Over the last few years, lead generation has changed significantly. The rapid shift to digital forms of interactions after the
Intent-Based Marketing Guide: What Is It and How Does It Work?
“How can you tell when your B2B prospects are ready to buy?” That question has puzzled B2B marketers for decades.
What Is Audience Data and How Does It Enhance Marketing?
A marketing strategy driven by audience data is essential for any B2B organization, and more businesses are starting to take
Top 6 Challenges of Prospecting and How to Address Them
Why is prospecting difficult for some salespeople? Identifying and connecting with the people involved in the decision-making process requires perfect
How Sales Data Analysis Can Help Grow Your Business
The money is in the data. You’ve probably heard this many times. As technology advances, the statement grows more
How to Implement a Data-Driven Marketing Strategy to Improve ROI
Decisions in marketing are no longer driven by experience and intuition alone. That said, modern marketers still trust old but