Email Campaigns

A Sequence (also known as a Cadence) is a step-by-step plan of prospecting activities pertaining to a potential contact. It’

What is Sender Policy Framework (SPF)? Sender Policy Framework (SPF) is an email authentication method targeted to define spam by

What Is a Qualified Appointment? A qualified appointment is a scheduled follow-up meeting between a sales representative and a prospect

Direct mail automation software is changing how businesses interact with their customers, blending traditional physical mail's human side

Why do some of the most innovative marketers still rely on direct mail in a digital-first world? The answer is

By now, most businesses understand that combining email marketing with content marketing can make for a strong and effective B2B