Cost per Lead Metrics Exposed: An Insider’s Look at Sales Development
In the sales development department of most businesses, there is one number that dominates all...
Sales Data
Top 15 Customer Data Platforms for 2023
Nowadays, it can take from twenty-five to thirty touch points to make a sale because prospects are...
Go Beyond Metrics with Session Recordings in CIENCE GO Analytics
Understanding your website's user behavior is a crucial part of crafting an impactful B2B digital...
What Is Data Orchestration? A Practical Guide to Optimizing Data Workflows
Did you know that data technology undergoes major transformations every few years? According to ...
Podcast
In the most recent episode of The Enterprise Sales Development, we had the pleasure of hosting Matt Doyon, the innovative CEO of Triple Session. Matt...
In this episode, Sarosh navigates through the intriguing dynamics of sales development amidst a rapidly evolving future. He shares expert strategies...
Account-Based Marketing
Outbound Marketing Strategy: A Roadmap to Success
Even though many marketers proclaim inbound the new black, the truth is that outbound marketing...
B2B Marketing Trends in 2023: Analysis of Linkedin’s Benchmark Report
In an unexpected turn of events, the world of B2B marketing is experiencing a surge in budget...
Effective Outbound Lead Generation Strategies for 2023
There are two sides to a sales lead generation process: inbound and outbound. Both are equally...
Advertising
What Is Retargeting? Best Practices for Running an Ad Retargeting Campaign
Converting every website visitor into a customer is a marketer’s dream, but the reality is quite...
What Is Remarketing and How Does It Work?
More often than not, customers do not convert after only one interaction with your brand. According...
Top Programmatic Advertising Platforms for 2023
With the rise of digital advertising, programmatic advertising platforms have become an...
Data for ABM
Lead Generation
The Ultimate Guide to B2B Lead Generation: Strategies, Channels, and Tools
The importance of B2B lead generation lies in its role in driving business growth. As the saying by
How AI Tools Make Lead Generation Better and Faster
Lead generation is complex. For B2B companies, it’s even more tricky. You spend days finding leads...
Cost per Lead Metrics Exposed: An Insider’s Look at Sales Development
In the sales development department of most businesses, there is one number that dominates all...
Tools
Top 30 Sales Prospecting Tools for a Prosperous 2023
Are you in search of the most effective methods for generating leads? You’re not alone. HubSpot...
How AI Tools Make Lead Generation Better and Faster
Lead generation is complex. For B2B companies, it’s even more tricky. You spend days finding leads...
Top 15 Customer Data Platforms for 2023
Nowadays, it can take from twenty-five to thirty touch points to make a sale because prospects are...
News & Updates
Featured image: Recent Marketing Studies - Read full post: MarTech Pulse: What We're Seeing (2023)
MarTech Pulse: What We're Seeing (2023)
Hey there, fellow marketer. Ever feel like the MarTech landscape is shifting so fast it's hard to...
Read full post: GO Platform - September Evolution
GO Platform - September Evolution
While most basked in the summer sun, the CIENCE Dev Team was hard at work, transforming the GO...
Featured image: CIENCE Awarded SourceForge Spring 2023 Leader and Top Performer - Read full post: CIENCE Awarded SourceForge Spring 2023 Leader and Top Performer
CIENCE Awarded SourceForge Spring 2023 Leader and Top Performer
Committed to customer success, CIENCE has achieved the Spring 2023 Leader and Top Performer Awards...