Growth Manager

Growth Manager

The essence of the Growth Manager role is to spearhead growth initiatives through innovative marketing and growth strategies focused on outbound client campaigns. We are seeking candidates who are highly sensitive to effective messaging for targeted Ideal Customer Profiles (ICP) and possess the creativity to disrupt conventional patterns, thereby achieving breakthrough engagement and securing appointments.

About You

As a Growth Manager, you are the driving force behind the success of our outbound sales campaigns. Your role is pivotal in harnessing growth strategies within a dynamic and data-driven environment. You are characterized by:

• Adaptability to Complexity and Change: With a deep understanding of audience segmentation and campaign management, you navigate the complexities of outbound campaigns with enthusiasm. The constantly evolving landscape of growth strategies fuels your passion.
• Analytical Prowess: Your analytical skills are paramount, enabling you to dissect data and glean insights crucial for optimizing growth initiatives. Your experience spans sales enablement platforms, CRMs, and innovative AI tools, underlining your data-driven approach.
• Detail-Oriented and Proactive Nature: Precision in planning and executing campaigns is your hallmark. You take initiative in managing campaigns, setting, and surpassing benchmarks through meticulous attention to detail.

Key Responsibilities:

1. Growth Strategy and Campaign Creation:

   • Craft and implement comprehensive outbound campaigns (Sequences) -- strategies for targeting specific audiences with a focus on appointment setting.
   • Convert business objectives into compelling email content, phone scripts, and client materials.
   • Utilize internal tools for precise audience creation and segmentation.
   • Execute outbound campaigns across email, SMS, social (Linkedin) and phone channels, applying best practices to maximize engagement.
   • Work closely with clients and internal stakeholders to ensure campaign alignment with overarching business goals.

2. Campaign Analysis and Optimization:

   • Track and evaluate campaign performance, benchmarking against key metrics.
   • Analyze performance data to uncover trends and actionable insights for refining growth strategies.
   • Continuously refine and adjust campaigns based on analytical insights.
   • Produce detailed reports and presentations to demonstrate campaign outcomes and strategic adjustments.

3. Leadership and Team Collaboration:

   • Foster collaboration across sales, research, and technical departments to bolster campaign efficacy.
   • Lead knowledge exchange sessions to keep pace with industry trends and adopt best practices.
   • Conduct training and development workshops to enhance team capabilities.

4. Client Relationship Management:

   • Build and maintain robust relationships with clients, aligning with their growth objectives.
   • Communicate strategic visions and progress updates to clients effectively.
   • Respond to client feedback by adapting campaigns to better meet their expectations.

Qualifications

• A minimum of 3 years' experience in marketing, growth strategies, or related fields.
• In-depth knowledge of outbound marketing strategies and the latest growth tools.
• Proficiency in data analysis and leveraging performance metrics for strategic decisions.
• Exceptional skills in copywriting, communication, and presentations.
• Proven leadership skills and experience in managing dynamic teams.
• Capability to thrive in a fast-paced, ever-evolving environment.