GO Outbound

Period of Performance
  1.   The Parties shall make commercially reasonable efforts to have the Services commence on the Service Start Date as set forth on the Order Form preceding this SOW.  The Parties shall memorialize the actual Service Start Date in writing using the form included as Exhibit 1 or such other written form as may be agreed upon by the Parties. The day outbound messaging (email, phone, copy or otherwise) begins on Customer’s behalf shall be defined as the “Campaign Start Date.” The Parties shall memorialize the Campaign Start Date in writing using the form included as Exhibit 2 or such other written form as may be agreed upon by the Parties.

  2. Service Term: The initial term of this Agreement shall be twelve (12) months from the Service Start Date (the “Initial Term”), and will automatically renew for an additional 12-month term (a “Regular Term”) unless either Party provides written notice of its intent to not to renew to the other. Such notice shall be provided no less than thirty (30) days prior to the end of the Initial Term. Regular Terms shall automatically renew for additional 12-month terms unless either Party provides written notice of its intent to not to renew to the other no less than thirty (30) days prior to the end of the then current term. The Initial Term together with all Regular Terms shall be referred to collectively as, the “Service Term”.

  3. Order of Precedence: During the Service Term, in the event of a conflict between any document or agreement entered into between the Parties, the following Order of Precedence shall govern: (1) the Order Form; (2) any Addendum or Amendment to the SOW; (3) the SOW; and (4) the MSA.
  1.   CIENCE shall charge, and Customer shall pay, fees for the Services as set forth in the Order Form (the “Service Fees”).

  2.  Payment Schedule. Customer shall pay CIENCE for the Initial Term in a single payment that must be received within fifteen (15) days of Order Form execution or three (3) days prior to the Service Start Date, whichever comes earlier. Subsequent payments for Regular Terms are due and payable on the next day following the end of the last paid period of service. Such Fees shall be payable via an automatic withdrawal from a Customer account. If payment for the Initial Term is not received as set forth in this Section, CIENCE reserves the right to move the Service Start Date based on CIENCE's operational availability to a date after payment is received. A $500 late fee is applied to all overdue invoices.
  3. The Customer agrees to pay a fee of $75 (the "Additional Meeting Fee") for each meeting that meets or exceeds the 10th meeting held in a given month, which are set directly by the SDR assigned to the campaign. The Additional Meeting Fee will be billed separately and is due within 15 days of the invoice date.  The Additional Meeting Fee will be paid in full to the SDR (100% pass through).


Meeting Definition: For the purpose of this contract, a "meeting" is defined as any scheduled gathering of two or more individuals, either in-person or via telecommunication, for the purpose of discussing business matters related to the Customer's account.

Meeting Tracking: The Customer is responsible for accurately tracking and reporting the number of meetings held each month. CIENCE reserves the right to verify the number of meetings held by the Customer.

Notification: The Customer and CIENCE shall confirm, in writing, the number of held meetings each month.  If the 10-meeting threshold has been exceeded, the Additional Meeting Fee will be applied accordingly.While the Additional Meeting Fee is designed to incentivize the SDR(s) assigned to the Customer's campaign to exceed a target of 10 meetings per month, it is important to note that this target does not guarantee or imply that 10 meetings will be achieved in any given month. The actual number of meetings may vary depending on various factors, such as market conditions, campaign strategies, the products/brand, value proposition, and the availability or timing of prospects. The Customer acknowledges and understands that the target of 10 meetings per month serves as a motivational benchmark and should not be construed as an expected outcome for each month.Disputes: In the event of a dispute regarding the Additional Meeting Fee, the Customer must provide written notice to the Service Provider within 10 business days of receiving the invoice. CIENCE will review the dispute and provide a written response within 15 business days.

Place of Performance

CIENCE will perform all work for the Customer at CIENCE’s own facilities or using remote staff. Customer can request online meetings with CIENCE's Account Team.

Communication & Tools
  1.   CIENCE and Customer will use the following forms of communication:

  2. Email: During the Initial Term, CIENCE will provide email details for key team members with whom Customer will likely interact via email. 

  3.   In addition to CIENCE's own developed software applications and tools (the “CIENCE Software”), CIENCE's resources will use such other commercially and non-commercially available tools and websites to research lead data as CIENCE, in its sole discretion, deems necessary or appropriate.

  4.   During the set-up process for the Services, Customer may identify an administrative user name and password for Customer’s account. CIENCE reserves the right to refuse registration of, or cancel, passwords it deems inappropriate.
Scope of Work - GO Outbound
a.  CIENCE’s staff shall provide the Services set in Section 5 below as well as the Deliverables described in Section 6. 

b. Outbound SDR Services

Tasks that may be assigned as part of SDR services:
  • Call prospects on Customer's behalf
  • Email prospects on Customer's behalf
  • Manage drip/drip nurture campaigns (this does not involve providing additional content for these campaigns)
  • Outreach via social media channels (profile views, connection requests, and messaging after a connection is made).  The number and types of activities are dependent on the social media channels rules and regulations.
  • Deliver templates and scripts as part of the created strategy for the campaign
  • Schedule meetings (Face2Face, Phone, Webinars, Trade-shows)
  • Follow up work (e.g. Schedule meetings with prospects from trade-shows)
  • Qualify prospects per Customer’s qualification


c.  The Parties may agree, in writing and in exchange for a fee consistent with one month’s Service Fees, to temporarily pause the Services for an agreed upon period (the “Services Pause Period”) that shall not exceed ninety (90) days. CIENCE shall be under no obligation to provide Services during a Services Pause Period. Unless this SOW is otherwise terminated, CIENCE shall resume providing Services on the first day following the last day of the Services Pause Period and the then current term will be automatically extended by the number of days of the Suspension Period. Customer shall not be required to pay Services Fees during any Services Pause Period; however, Customer must pay for all Services rendered prior to and after the Services Pause Period.
Deliverables - GO Outbound

Deliverables for Outbound SDR services are as follows:


a. As part of the Services, CIENCE will be responsible for the outreach and appointment setting and will deliver the following:

  • Development of no more than two (2) concurrent campaign strategies per SDR Services team, along with reasonable modifications and improvements to those strategies
  • Templates for review by Customer
  • KPI reports, including, but not limited to: Open/Click/Bounce/Automatic Response/Positive Response/Negative Response
  • Direct access to CIENCE Account Team
  • Access to all communications between SDR services and prospects reached out to on Customer’s behalf.
  • Deliverables may also include landing pages and advertisements depending on the agreed-upon scope and with the purchase of a GO_DATA subscription; however, completion of any such specific deliverables, or the lack thereof, shall not be a requirement for the Campaign Start Date and will not be used as justification for extending the onboarding period.
Set-Up & Kick-Off Responsibilities

a. Set-up and kick-off activities will start on the Service Start Date and are part of the Initial Term.

b. Set-up activities are expected to take between ten (10) to twenty (20) days, depending on Customer requirements and the specific Services being provided.

c. For GO-Outbound (SDR services), the set-up activities may include, at a minimum, the following:

  • CIENCE will coordinate the schedule of each SDR, schedule for file transfer options for receiving lead lists from Customer or CIENCE GO Data / GO Custom offerings
  • Prior to launch CIENCE will assign the SDR(s) to provide Services to Customer.
  • Customer may provide Leads to the CIENCE Account Team
  • Leads will have Decision Maker Name, Title and Contact info (email/phone)
  • Customer will also provide SDR access to Customer’s conference call technology in order to schedule sales demos and appointments (e.g., Zoom, Skype, etc.).
  • Customer may provide CIENCE with access to identified social media accounts chosen for outreach purposes and will ensure it has the appropriate membership level to accommodate volumes necessary specific to the campaign strategy.
  • Customer will assign Sales Executives (SE's) to handle demo's and appointments
  • Customer and their sales team will give SDR dedicated time slots for meetings and/or share calendar with the CIENCE Account Team
  • Customer will share marketing and product/ services content with CIENCE to aid CIENCE in creating templates, scripts and response library. Below are suggested content examples;
  • Case Studies, White Papers, presentation decks etc.,
  • Training decks/documents
  • List of FAQ
  • Common objections and rebuttals
  • Past templates/scripts
  • List of primary competitors
  • Customer will provide a point person to manage the relationship with CIENCE and to coordinate the Services.
  • Customer will provide an ideal time for a bi-weekly review call.
  • Prospect Qualification (if Customer desires more targeted qualifying).
  • Customer will inform CIENCE on how they wish appointments to be set for Customers sales team (Round-Robin, Geographic, per product/service, per LTV etc).
  • Customer may approve content created by CIENCE (templates/scripts). In order to avoid delays, Customer shall have twenty-four (24) hours from receipt of content from CIENCE to review and provide feedback. If Customer does not provide feedback with forty-eight (48) hours, the content will be deemed approved.
Activity Expectations
GO Outbound activity expectations. CIENCE’s Outbound SDR services will be targeted to reach out to no less than 200 companies per month (output would be prorated for partial months of service) as long as the customer's TAM (Total Addressable Market) and customer's ICP (Ideal Client Profile) allow for it. During the customer onboarding process and throughout the agreement, the Customer and CIENCE will define a strategy around how many contacts per company, the number of touchpoints per contact, and the overall messaging approach, as defined in the Playbook that CIENCE will create on Customer's behalf. Based on these variables it is possible to see the number of companies reached out to per month get as high as 600. It is understood that the more contacts and touch points reached out to per company the lower number of companies can be reached out to in a given month. The exact strategy will be defined with the goal of optimizing the overall results of the campaign to yield the most impactful meetings or brand awareness to the market based on the need of the client.


b    Service Fees are based on the anticipated activities for each of the Services and not on the number of hours worked by CIENCE staff. The number of working days and hours required for CIENCE to complete the Services shall depend on the volume of the lists of prospects provided to CIENCE by the Customer. CIENCE shall determine, in its commercially reasonable discretion, how many working days and hours CIENCE shall need in order to provide the Services based on the list of prospects provided by the Customer and in order to fully fulfill its obligations under this Agreement.


Out-of-Pocket Expenses / Invoice Procedures

Customer will not be charged any out-of-pocket expenses, except for those stated on the Order Form, or as mutually agreed between the Parties in writing. Invoices shall be submitted as described in the Order Form via CIENCE’s subscription billing system prior to the first day of the Initial Term. Invoices are due upon receipt and payable in accordance with the Order Form and the Terms and Conditions.


Any notices under this SOW shall be provided, in writing, to the following:


1624 Market St.

Ste 226

PMB 99737

Denver, Colorado 80202-1559

With a copy to: billing@cience.com