Enterprise Sales Development Podcast: Industry Leaders Talk to CIENCE
In today’s market, there are a zillion sales podcasts, and even sales development pods out there, with the vast group focused on SDRs, start-ups, or individual sales. But what’s working and what’s not in enterprise sales development? And who’s talking about it? Who are the movers and shakers, and how has their thinking evolved?
The first of its kind dedicated specifically to the knowledge of sales prospecting into and managing SDRs in this industry, Enterprise Sales Development Podcast (ESDP) delves into the challenging world of enterprise.
In our podcast, CIENCE takes the unique opportunity to fill in the gap about enterprise sales development, engaging in discussions with proven leaders, renowned authors, rockstar performers, and one-of-a-kind personalities who resonate with our listeners and the challenges ESDR leaders face.
Hosted by CIENCE’s CMO Eric Quanstrom, ESDP sets out to explore relevant issues and connects with the ESD industry and sales leaders to gain forward-thinking ways of doing business and insights that B2B companies should be capturing right now.
Listen to the Latest Enterprise Sales Development Podcast
Check out the latest podcasts, where we interview outbound leaders at fast-growing businesses to learn their secrets, with actionable insights into enterprise sales development.
Enterprise Sales Development with Andrew Sykes | Released 5-3-23
"I happen to think that being an interruption is an honorable thing to be in someone's life. If as a result of you standing in their pathway, they have to go around you in a different direction than they would have otherwise gone, but it happens to serve them." —Andrew Sykes, CEO of Habits at Work
In this power-packed episode, we speak with Andrew Sykes, a renowned sales development expert and CEO of Habits at Work. Dive into the world of sales as Andrew enlightens us on the delicate art of interrupting prospects effectively and strategically.
Andrew shares his unique perspective on how to properly interrupt people's lives in sales, stressing the importance of empathy, timing, and value. Discover the secrets behind creating meaningful connections with prospects—even when you're interrupting their day—and how to transform those interruptions into opportunities for mutual success.
Enterprise Sales Development with Charity Lee | Released 4-26-23
"You have so many different ways—the things you can do and talk about—but if you can get them hooked on one, two, or three top things, then you've done your job because the wanting more is what's going to make that momentum into your product and into the folks that can talk a little bit deeper about this." —Charity Lee, Sales Development Manager
In this episode, we speak with Charity Lee, an expert in sales development and cold calling. During our conversation, we delve into essential topics such as SDR cold calling best practices, humanizing cold calls, and product-led growth (PLG) sales development.
Charity shares valuable insights on effective cold-calling strategies, emphasizing the importance of thorough research, personalization, and a value-driven approach. She provided tips on how to humanize cold calls, stressing the significance of authenticity, active listening, and building rapport.
Enterprise Sales Development with Matt Bertuzzi | Released 4-19-23
"The error of big burn rates is paused. I am hesitant to say anything's over, but it's retreating now and I think the one-to-one ratio would see that. —Matt Bertuzzi, Director of Research and Opertions at The Bridge Group
In this episode, we speak with Matt Bertuzzi, director of research and operations at The Bridge Group, to discuss the evolution of the SDR role, current industry standards, and SDR program structures.
Matt shares the latest results of The Bridge Group study and examples of successful SDR programs including well-defined career paths, cross-functional collaboration, and efficient tools and technology. This episode offers valuable insights for sales development professionals and companies looking to improve their SDR programs.
Enterprise Sales Development with Jill Bruno | Released 4-12-23
"So what I like to do is always try to keep the basics in place because I found that if you forget to continue with the basics like call coaching and role playing, and then you only focus on new advancements, then people forget the basics." —Jill Bruno, Sales Development Manager at Rocket Reach
In the latest episode, we speak with Jill Bruno, sales development manager at Rocket Reach. We delve into the art of assembling a high-performance sales team and explore innovative coaching methods that defy traditional norms. Stay ahead of the curve by understanding the evolution of buyer behavior, and learn how to adapt your strategies accordingly.
Enterprise Sales Development with Nick Rathjen | Released 4-5-23
"If you're interviewing well, the interviewer should not be spending that much time speaking, ask broad open ended questions, listen, be an active listener when you're interviewing don't just think about the next question you're going to ask." —Nick Rathjen, Account development Vice President at SamSara
In the latest episode, we speak with Nick Rathjen, account development vice president at SamSara. Nick shares some valuable tips on how to find and hire the best sales talent. He also discusses effective strategies for growing a successful sales department, and the impact of AI on sales and how it's transforming the industry.
Enterprise Sales Development with Derrick Willliams | Released 3-29-23
"Absolutely timing is everything—the market timing, your outreach, it all comes back to reaching out the right time . . . and the single most important activity that a frontline leader can be doing with their time is developing their people." —Derrick Williams, Founder of 3Link Consulting
In the latest episode, we speak with Derrick Williams, founder of 3Link Consulting. We delve into the crucial topic of message market fit and why it's so important for sales success. We explore the asymmetry that exists in sales development, and how understanding the needs and pain points of your target audience can give you a competitive edge.
Derrick also talks about the importance of timing in sales, and how reaching out to prospects at the right moment can be the difference between a successful sale and a missed opportunity. To help you optimize your sales development strategy, he shares some of the best practices that he's seen work in the industry.
Enterprise Sales Development with Philipp Humm | Released 3-22-23
"I think the one thing though that people often underestimate, it's how to ask the right question because actually sharing the story, it's pretty easy. Everyone can come up with something on the spot right now. But to ask a question that the other person can respond with the story in return. That's really the tough part." —Philipp Humm, Founder of Power of Storytelling
In this episode, we speak with Philipp Humm, founder of Power of Storytelling. During the episode, Philipp shares his insights on how storytelling can be a powerful tool in sales, allowing salespeople to create a deeper connection with their prospects and convey the value of their products or services in a more compelling way.
In addition, Philipp introduces the concept of constructive embarrassment, which involves putting oneself in an uncomfortable situation in order to learn and grow. He discusses how this mindset can be applied in sales, encouraging salespeople to step outside of their comfort zone and take risks to improve their performance and achieve better results.
Enterprise Sales Development with Dan Fantasia | Released 3-17-23
"Things are changing. They continue to change. So, if a company right now is a virtual, remote or hybrid then no problem, but the companies that are requiring individuals to come back to the office, the conversion rate on that, getting somewhat excited to go to an office every day is incredibly challenging." —Dan Fantasia, President of Treeline
In this episode, we speak with Dan Fantasia, president of Treeline. During our conversation, we cover multiple topics, including the macroeconomic state of the sales job market and how it has changed over the last few years.
Dan also talks about how to hire for sales roles, what to look for, and even how candidates can attract recruiters' attention on LinkedIn. Learn this and much more in this insightful episode.
Enterprise Sales Development with Lydia Hutchinson | Released 3-8-23
"That's why it is so important as a leader and a people manager to make sure that your team really understands the value of them as a person to the business as a whole . . . Who doesn't want to feel important at their job? Without that, your moral is going to suck." —Lydia Tapia Hutchison, Head of Sales Development at HyperCurrent.
In this episode, we speak with Lydia Hutchison, head of sales development at HyperCurrent. Lydia discusses the best approach to cold calling, tips on how to research prospects before calling, and how to craft messaging effectively. She also delves into the future of the SDR role as a whole, exploring how technology and automation are changing the landscape and what skills SDRs will need to succeed in the future.
Enterprise Sales Development with Parveen Marrero | Released 2-28-23
"I don't think that you can really perfect your craft if you are relying on a talk track, because at the end of the day, every person that you talk to is going to be different. So you have to understand the personas that you're reaching out to." —Parveen Marrero, Director of Sales Development at Clozd
In this episode, we speak with Parveen Marrero, director of sales development at Clozd. Parveen shares the skill sets she looks for when hiring SDRs, why candor is crucial between leaders and SDRs, and why it is important to understand the core values of your SDRs. She also discusses her experiences in commercial and residential trades and how she learned to successfully cater to different verticals and identify pain points.
Enterprise Sales Development with Sean King | Released 2-22-23
"Sometimes what you think is supposed to work and what you think is the norm and what you think works everywhere, it doesn't actually work that way. So it's good to take time, evaluate, reevaluate, and make changes when necessary, but also make changes quick." —Sean King, a Senior SDR Leader
In this episode, we speak with Sean King, a senior SDR leader with over a decade of experience in managing SDR teams of various sizes across a number of different companies.
Sean shares what brought him into the sales development field and how dedication and passion are two of the best traits of an SDR. He also discusses the importance of collaboration when creating SDR programs and being open to feedback to grow as an SDR leader.
Enterprise Sales Development with Matt Reuter | Released 2-15-23
"I think the cool part about sales management is the creativity that you're able to use, being able to find something personal about somebody and then frame it up in a way that makes sense from a sales perspective of why you're using that information to begin with." —Matt Reuter, Senior Director of Sales Development at RealPage
In this episode of the Enterprise Sales Development podcast, we speak with Matt Reuter, Senior Director of Sales Development at RealPage. Matt shares his unique journey of getting into the SDR space and how he found a true calling and love for sales development.
He discusses why personalization skills are key for SDRs in order for them to communicate with prospects and stand out in an oversaturated market. Matt also talks about the value of bringing in outside perspectives on SDR teams and how RealPage is enabling its employees to reach their maximum level of productivity.
Enterprise Sales Development with Hyunjin Lee | Released 2-8-23
"Go find individuals who are insanely passionate. Go create the best process to fully enable those passionate individuals. Then create metrics and milestones to go and fully deliver on mutual indicators for the business. That's how you create a winning formula for companies." —Hyunjun Lee, SDR Leader at Bill.com
In this episode, we speak with Hyunjin Lee, an SDR veteran who has led inbound teams at Qualtrics, Domo, Higherview, and Racketon, and is now an inbound leader at Bill.com. Hyunjin talks about the hot topic of “strike zones” and how to outfit your SDRs for success.
He discusses the concept of "extreme ownership" and how discipline equals freedom when managing SDR teams. Hyunjinn also talks about using open AI as a form of assistance and how automation can be used to help with mundane tasks and free up SDRs to focus on more meaningful activities.
Enterprise Sales Development with Seth M. List | Released 2-1-23
"It is hard to detach from your own needs in order to produce an outcome in any conversation. But decide what reminders you need for yourself, make them visible, and practice. Imprint it."—Seth M. List, Head of Global Sales Development at Talon
In this episode, we speak with Seth M. List, founder and principal consultant at Sales Craft and the head of global sales development at Talon. Seth shares his advice on how to successfully set up an SDR team from scratch and deploy them in the best way. He discusses the importance of building relationships, putting faith and trust in SDR teams, and leading with transparency, especially in start-up environments. He also talks about the power of three simple words: “Help Me Understand.”
Enterprise Sales Development with Marissa Walden | Released 1-25-23
"People love talking about themselves. I tell SDRs if the person answered the phone then you are not interrupting anything. But it is up to you to make the call about them. You have to personalize. People respond to the hero of the story, not the company. It makes things more interesting for everyone."—Marissa Walden, Global SDR Director at Starburst
In this episode, we speak with Marissa Walden, global SDR director at Starburst. Marissa has developed a thoughtful management style and successful program in only a few years at Starburst. She shares tips on how to prospect better, manage SDRs, and foster talent mobility and enable growth in SDRs.
Marissa also talks about the value of servant leadership and service-based sales and how those two elements can make every team member more knowledgeable, empathetic, and discerning individuals.
Enterprise Sales Development with Ingo Dhandayudham | Released 1-18-23
"It was always about understanding what each sales landscape would bring us before even trying to position ourselves. That first layer of discovery is important and we found that people liked to talk to us."—Simon Belair, Business Development Leader and recent SDR Manager at Humu
In this episode, we speak with Ingo Dhandayudham, senior director of Global SDRs at Talkwalker. With two decades of experience managing sales development teams, Ingo shares his perspective on how to improve the sales development craft without compromising quality and many other inspiring techniques.
Ingo also talks about the value of teaching hyper-personalization to SDR teams and how it can be a tool that allows them to solve problems that deeply resonate with clients and creates opportunities to build interpersonal trust within the sales process.
Enterprise Sales Development with Simon Belair | Released 1-11-23
"It was always about understanding what each sales landscape would bring us before even trying to position ourselves. That first layer of discovery is important and we found that people liked to talk to us."—Simon Belair, Business Development Leader and recent SDR Manager at Humu
In this episode, we speak with Simon Belair, business development leader and recent SDR manager at Humu. Simon has over a decade of sales development experience and talks about the value of culture and why SDR teams are the backbones of an organization.
He reflects on 2022 sales, the aftermath of COVID-19, and the challenges of creating job security amid a recession. Simon also shares how developing creative ideas and events that foster meaningful relationships with your sales teams can create a culture of purpose-driven team members.
Enterprise Sales Development with Alex Roy | Released 12-21-22
“Seventy percent of research when buying B2B software is done before they even land on your site or engage with someone. Those first clicks are so crucial. It is when they are laying the groundwork for RFP. You want that seat at the table and to be trusted from the start."—Alex Roy, Senior Manager of Sales Development at Drift
In this episode, we speak with Alex Roy, senior manager of sales development at Drift, a Conversation Cloud company that helps businesses personalize experiences that lead to a more quality pipeline, revenue, and lifelong customers. Alex talks about how to do better inbound-led outbound campaigns and why campaigns should start with perspective. He also talks about the fundamentals of conversational marketing, like intentionality and empathy, and shares how Drift is adding value to the buyer's journey.
Enterprise Sales Development with Cathy Veri
| Released 12-14-22
“If the salespeople could sit with an SDR for a whole day, once a quarter, SDR teams would infinitely benefit. Marketers, salespeople, managers, sit in that seat and listen to what the customer is asking. Learn from those calls." —Cathy Veri, Strategist at The Pedowitz Group
In this episode, we speak with Cathy Veri, consultant and digital media strategist at The Pedowitz Group. Cathy talks about her experience in the buyer's journey and many of the mistakes people make in analyzing and creating their ICP. She discusses the importance of investing in SDRs and content to get off the hamster wheel and accelerate growth as a company. She also shares how you can use data more effectively in your strategies to sell more.
Enterprise Sales Development with Kayla Rehmeier
| Released 12-8-22
“Frankenstein your way to success. Pull bits and pieces from here and there that feel true to you. There is nothing wrong with patching things together and taking bits and pieces from people along the way.” —Kayla Rehmeier, SDR Leader and Manager at Lattice
In this episode, we speak with Kayla Rehmeier, SDR leader and manager at Lattice. Kayla shares how her experiences in sales shed light on many of the struggles entry-level SDRs hit at first and how she has creatively approached solutions to them. She also discusses the importance of creating an environment for SDRs that allows for mistakes and offers constructive feedback and how this can build better sales teams and more confident sales representatives.
Enterprise Sales Development with Adrianna Vidal
| Released 11-30-22
“I think being really transparent about where you started makes employers a little less hesitant to hire someone who is open with their background. Hiring managers are really starting to learn regardless of someone's background, a person can be really successful in sales." —Adrianna Vidal, Growth Operations Manager at RevGenius
In this episode, we speak with Adrianna Vidal, growth operations manager at RevGenius. Adrianna shares her journey from high school dropout to becoming a leader in the sales community for industry veterans, founders, marketers, and more. Adrianna discusses many of the hurdles entry-level sales positions present and how to break into the field. She also talks about the value of live call coaching, self-evaluation, and feedback from industry professionals when desiring to grow as an SDR.
Enterprise Sales Development with Richard Harris
| Released 11-16-22
“The challenge that I see is bandwidth. We have made ourselves so efficient that theoretically: Should we even have to do the job anymore? There are too many tools that are being rolled out without teaching people how to be experts at them. So they are only using bits and pieces. Everyone wants the magic pill." —Richard Harris, Founder of The Harris Consulting Group
In this episode, we speak with Richard Harris, Founder of The Harris Consulting Group, a customized sales training program that helps sales reps earn the right to ask questions, learn which questions to ask, and when to ask them so they can drive more revenue. Richard shares how reps can optimize sales craft and develop more efficient timing, pace, and tone within the sales cycle. He also discusses the value of merging leadership and technology and how it can break through generational barriers within teams.
Enterprise Sales Development with Helen Fanucci
| Released 11-09-22
“I like to think of a freeway as a metaphor for roles. You move in and out of lanes because maybe you need to help somebody else out. We need to work across lanes within our teams at times.” —Helen Fanucci, Author and Host of the Love Your Team podcast
In this episode, we speak with Helen Fanucci, author, sales leader, team builder, and host of the Love Your Team podcast. Helen has been leading sales teams for over a decade.
She discusses proven strategies that sales managers can put into action to build stronger team cultures and deliver outsized business performance while retaining top talent. She also shares core insights and sales lessons from her newly released book Love Your Team: A Survival Guide for Sales Managers in a Hybrid World.
Enterprise Sales Development with Chet Lovegren
| Released 11-03-22
“You have to be prescriptive and you have to implement those things so that not only you’re doing things correctly, but you’re also enabling your teams to getting better buy in and adoption because that can be really tough.” —Chet Lovegren, The Sales Doctor and Host of Sales RX Podcast
In this episode, we speak with Chet Lovegren, known as The Sales Doctor. Chet helps companies develop their talent from SDRs to frontline managers, sharing his sales development expertise and insights on how to be prescriptive in sales development by following a proven and methodical process to heal any broken sales organization.
Enterprise Sales Development with Leslie Venetz
| Released 10-26-22
“When I create content, it is very rare that I create content with the intent of generating leads. It is much more likely that I’m creating content with the intent of branding, of that brand consistency of being a credible source of expertise in sales.” — Leslie Venetz, Founder and President of Sales Team Builder
In this episode, we speak with Leslie Venetz, founder and president of Sales Team Builder. As an authoritative voice in the SDR space, Leslie talks about all things sales, and more importantly, all things sales at the top of the funnel. She discusses why it’s important to build repeatable processes and how she trains her clients to do so. She also talks about sales cycles and where they begin for her.
Enterprise Sales Development with Alex Levin
| Released 10-19-22
“One of the things that I lament specifically in phone sales is the fact that the outcome today where people are being spammed by numbers they don’t know is not driven by bad people who are doing this but is largely driven by bad technology.” —Alex Levin, Co-Founder and CEO
In this episode of, we speak with Alex Levin, co-founder and CEO of Regal.io. Alex discusses how he rethinks the phone channel approach for busy clients and draws from his half decade of experience at Angi, former Angie’s List. He shares the lessons he learned to deal best with customers, including those who aren't having a great experience with your brand.
He also talks about developing a minimum buyable product and provides tips for anyone running a sales team and how to think through some of the pitfalls and things to avoid.
Enterprise Sales Development with Farzad Rashidi
| Released 10-12-22
“Google is an ever-evolving algorithm, and there are ways that you can trick it. It is an algorithm, but what matters when you’re building a business on top of that domain, what you want to look at is ok, what about five years from now? What about 10 years from now?” —Farzad Rashidi, Lead Innovator at Respona
In this episode, we speak with Farzad Rashidi, lead innovator at Respona. Farzad draws from his expertise in link-building outreach to discuss his approach. He talks about the differences in outreach for backlinks and which tactics to use. He also shares key messaging strategies and explains the middleman approach.
Enterprise Sales Development with Mark Harnish
| Released 10-5-22
“I like to adapt to what’s working, what’s not working. In six years of being an SDR leader, if something’s working and you’re just going to sit and ride it out, you’re going to have a few bad months pretty quickly. ‘Cause what was working last month is probably not going to work this month. —Mark Harnish, Director of Sales Development at Feedonomics
In this episode, we speak with Mark Harnish, director of sales development at Feedonomics. Mark shares how to run your own sales development team more effectively, speaking from his experience from starting as an SDR to working his way up to his current role of leading SDR teams. He talks about strategies and tools that are needed to be a successful leader and what he brings to his new role. He also discusses how he trains his SDR team to have more success on connected calls.
Enterprise Sales Development with Mary McEwen
| Released 9-28-22
“Even if someone hasn’t posted in months, you can usually find something on their profile to call out, to start a conversation around, right? If not, what the company has going on on the company page and start a dialogue around that too." —Mandy McEwen, President and CEO of Mod Girl Marketing
In this episode, we speak with Mandy McEwen, President and CEO of Mod Girl Marketing. Mandy is a corporate LinkedIn trainer, and she discusses how to use and leverage LinkedIn. She talks about common mistakes that she sees with her clientele and shares tips and tricks on how to get more out of LinkedIn, especially in prospecting. She also discusses how to make LinkedIn outreach even more successful.
Enterprise Sales Development with Brenden Dell
| Released 9-21-22
“One of the things I say to clients all the time is that ‘It’s better that half the market love you and half the market hate you than no one have any opinion at all.’ And for most of us, that’s the biggest problem is people have no idea who we are at all, so they subsequently don’t care and don’t investigate." —Brenden Dell, President of Brenden Dell Inc.
In this episode, we speak with Brenden Dell, President of Brenden Dell Inc. and best-selling author of The 12 Immutable Laws of High-Impact Messaging. Branden discusses some of the effective principles that he’s found to provide people a rubric on messaging that will break through the noise and help achieve outcomes.
He breaks down the three core questions to help determine positioning and messaging and how to think through a differentiator. He also talks about how brands should think about creating a famous brand.
Enterprise Sales Development with Harry Spaight
| Released 9-14-22
“I feel that even those who are the pushy, 'it’s all about me,' if you adapt or adopt a little of this thinking about serving others and providing value for them, then those people would be more inclined to listen to you instead of ghosting you." —Harry Spaight, Keynote Speaker and Author of Selling with Dignity
In this episode, we speak with Harry Spaight, a keynote speaker, coach, and author of Selling with Dignity: Your Formula for Life-Changing Sales Results. Harry talks about his book and the inspiration behind it. He talks about issues that are important in the sales space and why it’s important to understand the buyer and view the "gatekeepers" along the way as human. He also discusses why you should use dignity, respect, and humility in your sales approach.
Enterprise Sales Development with Meaghan Hurley
| Released 9-7-22
“I am very dedicated to the development of my team . . . I think that once you bring the right people on board to show them they have found the right home—because I want them to stay with the company for a long time and find their next role in the company—you have to really show them how dedicated you are to their success personally." —Meaghan Hurley, Sales Development Director at Circle
In this episode, we speak with Meaghan Hurley, sales development director at Circle. Meaghan talks about her journey toward the SDR world from teaching and banking and how it helps her run a tight SDR program. She discusses the biggest thing she learned and how she structures her messaging and coaching sessions. She also talks about how Circle is building the future of money with the USD Coin (USDC) and the Euro Coin (EUROC).
Enterprise Sales Development with Jessica Rasheed
| Released 8-31-22
“I’d say typically when you do a preliminary conversation with an SDR candidate, you can almost very quickly tell just their level of curiosity or just their level of being comfortable with being uncomfortable in like the first 60 seconds." —Jessica Rasheed, Global Outbound Sales Leader at Preply
In this episode, we speak with Jessica Rasheed, global outbound sales leader at Preply. Jessica shares some of the lessons she’s learned through her experience in the SDR world and her time as a sales development team lead at Workato. She talks about Workato’s move into B2B and how they’re dissecting their personas. Listen to her tactical strategies for handling rejection as well as gaining confidence for cold calls.
Enterprise Sales Development with
Robert Nash & Nick Manella
| Released 8-24-22
“It’s not just sales on an island building these relationships. Our operations team and our different support groups are willing to step in, support and build relationships so you’re getting these different angles. You’re getting these different perspectives, and you’re getting these different relationships you can tap into during the process." —Nick Manella, Helpware
In this episode, we speak with Robert Nash, president and CEO, and Nick Manella, CRO, at Helpware. Robert and Nick share tips, tricks, and strategies on how to get into the enterprise and the biggest businesses on the planet. They draw from their experience coming through the ranks to share how to develop the mindset and game plan that’s required to succeed.
Enterprise Sales Development with Kevin Dorsey | Released 8-17-22
“If I look at where a lot of companies struggle when it comes to their prospecting and pipeline generation is the messaging is way too product focused and way too company focused versus problem and persona focused." —Kevin “KD” Dorsey, Practice Lead for Revenue Leadership at Winning by Design
In this episode, we speak with Kevin “KD” Dorsey, Practice Lead for Revenue Leadership at Winning by Design. As one of the leading voices in the sales development space, KD shares a lot of insights including the 8 Mile method, based on the 2002 film starring Eminem. He also talks about the questions SDRs should ask to drive the conversation, including the bucket question. Listen for KD’s six questions to help develop messaging that sticks.
Enterprise Sales Development with Neil Bhuiyan | Released 8-10-22
“That’s again one of the reasons I fell in love with being an SDR, because I felt like you had a direct impact trying to help build a company, but you’re also trying to help people out there, and you’re in essence trying to change the world." —Neil Bhuiyan, Managing Director and Founder of Happy Selling
In this episode, we speak with Neil Bhuiyan, managing director and founder of Happy Selling. Neil draws from his experience in the SDR space to discuss his role and how to do sales development well. He discusses how he trains SDRs the "Happy Selling" ethos and why collaboration is key with messaging. Neil also shares what makes a good manager.
Enterprise Sales Development with John Barrows | Released 8-3-22
“If you can learn business and what it takes to be in those roles and ask questions to people and all that other stuff, you might not come out of the gate strong obviously, but I promise you, you’ll leapfrog your competition if you will in the future, if you take that approach." —John Barrows, CEO of JBarrows Sales Training
In this episode, we speak with John Barrows, CEO of JBarrows Sales Training. John shares how to do outbound well and his formula for sales-ready messaging. He discusses ways to unpack your script formula that will improve your game, no matter what level you are in the sales development field. John also talks about what it takes to teach and train how to be effective in today’s modern sales experience.
Enterprise Sales Development with Ali Palermo | Released 7-27-22
“It’s personal. It’s not a generic conversation. We’re not just reaching out to anybody. We’ve had multiple conversations with these people. Let’s first understand what the closed lost reason is and let’s be smart about it and thoughtful about our outreach." —Ali Palermo, BDR Manager at SafeLease
In this episode, we speak with Ali Palermo, BDR manager at SafeLease. Ali shares well-developed insights on how she runs her team and how she is building her team now. She discusses themes she’s learned along the way. She also talks about what she thinks are the biggest changes in the SDR space and where she thinks things are going.
Enterprise Sales Development with Alex Greer | Released 7-20-22
“Specifically with the inbound lead follow-up, the SDR/marketing relationship is so important and can’t be emphasize enough how you need to make sure that you’re in lockstep with the marketing team as far as what are the expectations." —Alex Greer, Senior Director, Sales Operations and Sales Development at SetSail
In this episode, we speak with Alex Greer, senior director, of sales operations and sales development at SetSail. Alex talks about his journey in the SDR space, what he’s learned through the years, and how the industry has evolved as a whole. He shares where he's found success as an SDR and provides insights into what he shares with the teams he's built and the people he's mentored.
Enterprise Sales Development with Liam Martin | Released 7-13-22
“Fundamentally, we’re just trying to find the best person for the job. Because we think that actually if you just expand out your reach to a global market, you’re going to continuously get better candidates that are better at their job." —Liam Martin, Co-Founder and CMO of Time Doctor
In this episode, we speak with Liam Martin, co-founder, co-organizer, and CMO of Time Doctor, Staff.com, and Running Remote Conference. Liam previews his upcoming book, Running Remote: Master the Lessons from the World’s Most Successful Remote-Work Pioneers, that comes out August 16. He talks about working from home and remote business strategies in sales. He also shares tips for remote productivity and how to think about the future of work.
Enterprise Sales Development with Jax Lieu | Released 7-6-22
“As you get older, you tend to realize that all the bads and the miseries that you tend to go over or went through, later on become a blessing in disguise. And even though at that time it was losing, when you become successful at it is when you’re able to turn it around and make it become a learning." —Jax Lieu, Top Funnel Revenue Growth Leader
In this episode, we speak with Jax Lieu, a Top Funnel Revenue Growth Leader, podcaster, blogger, and content strategist. Jax shares what it takes to succeed in this industry, but also shares some of the failure points he’s experienced and learned from. He also talks about how he blends inbound strategies with outbound strategies and three things you need to understand to become a top funnel sales development strategist.
Enterprise Sales Development with Ashleigh Early | Released 6-29-22
“SDRs do not have to understand everything about the product. They do not need to know everything about the industry to add value. But that doesn’t mean you can’t understand and emphasize with the person on the other side of the phone. That connection is where the meeting comes from, not your knowledge of the product." —Ashleigh Early, host and CEO of The Other Side of Sales
In this episode, we speak with Ashleigh Early, host and CEO of The Other Side of Sales. Ashleigh is also The Other Sales Coach and Consultant as well as head of sales at The Duckbill Group. She draws from her experience in sales development to share insightful perspectives on prospect building and how to be an effective SDR manager. She talks about the three things she looks for in a first-time manager and the two things she looks for when hiring sales reps. She also discusses quotas, what is not actually captured in quotas and how to set them more properly.
Enterprise Sales Development with Thibaut Souyris | Released 6-22-22
“That’s the first thing we start with my customers, is to get them to understand that LinkedIn is a place where people hang out. It’s not like a lead database. It’s actually a social network and it happens to be a social network that is the most accurate biggest lead database you can find." —Thibaut Souyris, CEO and Founder of SalesLab
In this episode, we speak with Thibaut Souyris, CEO and founder of SalesLabs and co-host of The B2B Sales Podcast. Thibaut draws from his experiences and perspective in sales to discuss how to use LinkedIn from every angle. He shares actionable strategies to leverage, set appointments, and create attention on LinkedIn at a much higher rate. He also discusses how to strategize this channel into your prospecting approach.
Enterprise Sales Development with Stu Heinecke | Released 6-15-22
“When we’re optimistic, we do things faster. We do more of it. We devote more time to it. We get a lot more done . . . we need to humanize ourselves to the people we’re reaching out to and if we don’t, then we don’t get through." —Stu Heinecke, Author and Cartoonist at the Wall Street Journal
In this episode, we speak with Stu Heinecke, known as the “Father of Contact Marketing” and a cartoonist for the Wall Street Journal. Stu talks about his latest book, How to Grow Your Business Like a Weed, which looks at weeds and how they relate to business strategies. He shares what he learned during his research for this book and how it changed the way he conducts business. He also talks about the weeds model and contact marketing.
Enterprise Sales Development with Will Aitken | Released 6-08-22
“I think the golden rule for any type of outreach ... the moment you start talking about yourself and your product ... without first identifying a challenge, something to do or an observation you’ve made about the prospect, I think that’s selling too early.”—Will Aitken, Sales Evangelist at Sales Feed
In this episode, we speak with Will Aitken, sales evangelist at Sales Feed. Will talks about all things videos. He discusses how to integrate video into prospecting methods and his tactic and strategies on how to do video prospecting right. He shares mistakes to avoid as well as the benefits of adopting a video program.
Enterprise Sales Development with
| Released 6-01-22
"It’s the outcome you create for the people, for the customers you’re serving. That’s where our focus should be. It’s really not the product. It’s the outcome."—Mark Hunter, Author, Sales Speaker, and Sales Trainer/Consultant
In this episode, we speak with Mark Hunter, an author, speaker, sales trainer, and consultant, also known as the Sales Hunter. Mark shares insight from his experience working with organizations of all different sizes as well as his tactics for building trust with cold calls. He also discusses the meaning behind the alliteration: “Polite people plug up people’s pipelines.” Listen to hear why the outcome of a sales call is more important than the product you’re selling.
Enterprise Sales Development with Tony Kindlick | Released 5-25-22
"I’m not a fan of gated content or considering webinar attendees or registrants to be leads, because they’re not. They’re just people who are maybe interested in your content and have decided that maybe it’s worth exchanging their own contact information for that content."—Tory Kindlick, VP of Demand Generation at Refine Labs
In this episode, we speak with Tory Kindlick, VP of demand generation at Refine Labs. Tory draws from his experience as a salesperson, a sales leader, a marketing leader, and his current role as VP of marketing to discuss his thoughts on sales teams reporting to marketing. He talks about the difference between demand gen and marketing and why he’s not a fan of gated content. He also shares the things he hates that marketers do and some best practices to develop a niche and use LinkedIn and TikTok for marketing.
Enterprise Sales Development with Greg Steward | Released 5-18-22
"Having kind of this 50% sureness, but then stuffing it full of data is such a great way to build trust, because you’re not just coming in there swinging."—Eric Nowoslawski, Founder of Growth Engine
In this episode, we speak with Eric Nowoslawski, founder of Growth Engine X, advisor for Gated, and a brand ambassador for HYPCCCYCL. He gives a deep dive into LinkedIn through a few different lenses, sharing his tips and hacks on how to use LinkedIn for sales. He also discusses how he builds trust effectively and quickly in his communications and how he uses the boomer method.
Enterprise Sales Development with Greg Steward | Released 5-11-22
"Giving a script or a framework is the starting point, but working with individuals is a matter of repetition and getting through the kind of the slog of ‘Hey, you’re gonna have to suck a little but, and you’re going to find your way through."—Greg Steward, Vice President of Business Development at Sales Readiness Group
In this episode, we speak with Greg Steward, vice president of business development at Sales Readiness Group. Greg gives a practitioner’s view of a lot of the things that have worked for him as an SDR for years. He shares some of his tricks of the trade when it comes to cold calling and how he coaches for uniformity and consistency. Listen to hear the story behind his handstands that are a unique part of his brand.
Enterprise Sales Development with Jed Mahrle | Released 5-4-22
“I think those first three months in your first SDR role should really be about putting in the activity as much as possible, so you can kind of learn the things you don’t know because of that lack of experience."—Jed Mahrle, Global Manager of Outbound Sales Development at PandaDoc
In this episode, we speak with Jed Mahrle, global manager of outbound sales development at PandaDoc. Jed talks about his journey and the lessons he’s learned from being the youngest SDR hire at PandaDoc to his current role. He shares insights on which metrics for sales leaders to focus on and the three things he specifically looks for. He also discusses how he bridges communication with inbound, outbound, and marketing.
Enterprise Sales Development with John Girard | Released 4-27-22
“Uncertainty. It’s part of everything. It’s not just a business reality. It’s a reality of being a human, and I think having, there’s that word resilience again, developing resilience and developing some approaches that help to navigate uncertainty, especially when it manifests, has been really, really helpful as a leader."—John Girard, CEO at CIENCE
In this episode, we speak with John Girard, CEO at CIENCE. John does a deep dive into principles and the psychology behind being the CEO. He shares how he has helped to create founding principles and core beliefs at the companies he’s worked for. He also talks about how he balances the many hats he has to wear as CEO and his guiding philosophies for running an organization of this size. Listen as he discusses why he thinks sales can be an enormous service to the world.
Enterprise Sales Development with Chris Beall | Released 4-20-22
“The emotional path you want to take them on is from fear, their fear, not yours, to trust to curiosity, not value, to commitment and eventually to action."—Chris Beall, CEO at ConnectAndSell
In this episode, we speak with Chris Beall, CEO at ConnectAndSell. Chris draws from his ten-year career to share his tips and tricks to sell authenticity and transfer confidence in a cold call. He breaks down every word of a cold call intro that he has seen as successful and how to architect and structure conversations. He also talks about how he got involved in ConnectAndSell and how the company differentiates itself from other sales companies.
Enterprise Sales Development with Andy Paul | Released 4-13-22
“The weakness of the process for many companies is, especially when you’re selling something more complex, is you put your least knowledgeable people at the point of attack and expect them to have productive conversations. It’s really sort of unfair."—Andy Paul, Author of Sell Without Selling Out
In this episode, we speak with Andy Paul, author of Sell Without Selling Out: A Guide to Success on Your Own Terms. Andy teases some of the things in his book, including the four pillars of selling. He discusses some of the things that salespeople do that don’t advance sales and his approaches. He also breaks down why people have negative connotations with salespeople and what we can do to redirect sales including creating positive buying experiences and leading with honesty and empathy.
Enterprise Sales Development with David Dulany | Released 4-6-22
“The basic building blocks of sales skills are still important for people doing the SDR job and people running teams. Focus on making sure that they scale up their team to have that vocabulary to talk to prospects and put messaging together."—David Dulany, Founder and CEO of Tenbound
In this episode, we speak with David Dulany, the founder and CEO of Tenbound. David talks about how sales development has changed throughout his career and the skills and methodologies that have stuck with him. He provides tips for sales coaching to level up your coaching game as well as best practices when it comes to scaling. He also shares what skills and experience he looks for when building an ideal SDR team.
Enterprise Sales Development with Dionne Mejor | Released 3-30-22
“Our purpose isn’t to hit a quota. That is never the purpose. That is a result. Our purpose as a team is to delight our customers, make their engagement with us the best thing that’s happened to them that day." —Dionne Mejer, CEO and Founder of Inside Sales by Design
In this episode, we speak with Dionne Mejer, CEO and founder of Inside Sales by Design. Dionne shares her best practices with scaling inside sales teams and what works and what hasn’t worked. She also discusses leadership versus the manager mentality and why the purpose statement is the team’s North Star. Listen for her advice on learning scripts and messaging and how to sound more human and natural on the phone.
Enterprise Sales Development with Rob Simmons | Released 3-23-22
“I do love people who come from a team sports background. I think it just breeds the right kind of culture of competitiveness, but not at the expense of others. Like ‘We’re a team here together and we can help each other and all be successful together’ is very much the culture I try to instill within my teams." —Rob Simmons, VP of Sales Development at LeanData
In this episode, we speak with Rob Simmons, VP of sales development at LeanData. Rob talks about entering into his role where he leads 20+ SDRs after first being a customer. He discusses how he scaled his team and is responsible for a lot of the growth. He also shares how his experience as a football coach informs his leadership style and his approach to coaching and leadership today.
Enterprise Sales Development with Morgan Ingram | Released 3-16-22
“It’s a puzzle, and you have to figure out where the puzzle pieces are to bring that together, but the only way you can do that is by asking the right questions with genuine curiosity and caring about their business and what’s going on, so you can uncover if you truly can help." —Morgan Ingram, Director of Sales as JB Sales Training
In this episode, we talk with Morgan Ingram, director of sales execution and evolution at JBarrows Sales Training and creator at 1UP Formula Podcast. Morgan shares his insights about routines, mindset, and preparation for SDRs. He also discusses how he stays on top of the current trends and his approach to building a presence on LinkedIn.
Enterprise Sales Development with Collin Mitchell | Released 3-9-22
“Pick a style. Stick with it. Master it. Make it your own. That’s when you’re going to become the most confident. That’s where it’s going to feel more authentic and genuine as you as a person rather than more of like a robot or reading a script."—Collin Mitchell, Head of Sales Transformation at Salescast
In this episode, we speak with Collin Mitchell, chief revenue officer of sales at Salescast. The company is in the business of helping others create podcasts, and Collin shares why he thinks every person in sales should have a podcast. He talks about the techniques he uses to get guests for his podcast, actionable insights, and advice on where to get started as well as free resources and tools. He also gives advice on mistakes to avoid and how podcasts can and should be used with outbound.
Enterprise Sales Development with Appy Choudhary | Released 3-2-22
“If the culture of the team is good, then anything can be achieved. If the culture is not great, it becomes difficult to experiment with new things." —Appy Choudhary, Head of Sales Development at Blend
In this episode, we talk with Arpit “Appy” Choudhary, head of sales development at Blend and previously at LaunchDarkly. Appy shares his insights on how to run a sales development team and the sales techniques that have worked for him throughout his career. He discusses scaling efficiency tips, his gifting techniques, and ways of managing an SDR team.
Enterprise Sales Development with Dr. Carmen Simon | Released 2-23-22
“Everyone you’re addressing personally or professionally has a brain, and it’s important to know a little bit at least about how the brain reacts to communication and business communication in our sense." —Dr. Carmen Simon, Chief Science Officer at Corporate Visions
In this episode, we speak with Dr. Carmen Simon, an instructor at Stanford Continuing Studies, Cognitive Neuroscientist at Memzy, and Chief Science Officer at Corporate Visions. Dr. Simon deconstructs a cold call and how the brain interprets every part of that outbound exercise. She also provides tips, research, and examples of what’s happening to the brain with a cold email.
Enterprise Sales Development with Tom Slocum | Released 2-16-22
“Too many people think they start creating first. Well, you can’t. Nobody’s going to come. Go get your base first. Go build a community of people first, then step out and watch what they do for you..” —Tom Slocum, Program Director at RevGenius
In this episode, we speak with Tom Slocum, program director of RevGenius and co-founder of RevLeague. Having been a sales development representative himself, Tom shares his try-and-true methods and details how he effectively uses office hours to coach his reps. He also discusses how he wants to change the way we approach the market by simply being human.
Enterprise Sales Development with Josh Braun | Released 2-9-22
“Your thoughts affect what you say. So when your intent is ‘I got to talk everybody into everything,’ you end up sounding in ways that feel manipulative, salesy and off-putting, and often people go into the zone of resistance.” —Josh Braun, Founder of Josh Braun Sales Training
In this episode, we speak with Josh Braun, an expert in helping sales leaders, CEOs, and founders create systems to generate a steady flow of meetings each month with qualified buyers. He is the founder of Josh Braun Sales Training, a former head of business development at Basecamp, and the co-founder and CEO of Sales DNA.
Josh shares his wisdom on sales and discusses the zone of resistance and how to lower it. Using mock call role-playing, he also talks about how to build familiarity quickly and effectively in the first ten seconds of a cold call.
Enterprise Sales Development with Will Alfred | Released 2-2-22
“Most email replies happen at a fifth grade reading level. One of the key things in understanding how that measurement is calculated, it’s basically syllable per sentence.” —Will Alfred, Co-Founder and COO at Lavender
In this episode, we talk with Will Allred, co-founder and COO at Lavender. Will shares a few secrets and tricks of the trade as well as best practices for writing sales emails and outreach through the email channel. He also shares his thoughts on common email tropes and the feedback he gets on Lavender.
Enterprise Sales Development with Tyler Cole | Released 1-26-22
“Advocate for yourself. Sell yourself, build your own brand. Do all these things that are only going to help you sell. If you work for an organization that doesn’t want you to do it, I’ll just tell you they’re wrong at this point . . . more people want to buy from people they like than the person that regurgitated their company’s newsletter, whatever it might be.” —Tyler Cole, Account Executive at Reachdesk
In this episode, we speak with Tyler Cole, an account executive at Reachdesk. He was the founding coach of SDR Nation and used to run his own podcast called The Lowly SDR. Tyler shares his wealth of SDR knowledge and his perspective on the SDR role. He also talks about how he’s disrupting the staffing side of sales development and provides tips to accelerate sales results.
Enterprise Sales Development with Vince Blasio | Released 1-19-22
“To me, everybody should be thinking and acting as if they were one of the ones that invested in the company and they’re running the company. If you think like you’re the one that put the money in, you’re running the company, you’re probably going to make the right choices. —Vince Blasio, Director of Sales Development at Paychex
In this episode, we speak with Vince Blasio, director of sales development at Paychex. Vince has been at Paychex for twenty-one years and has held a variety of roles during his tenure. He shares the secrets of the company's success, how it goes to market, and the types of strategies it uses. He also discusses how Paychex chops up its market and organizes the top-of-the-funnel fighting force for the best effect.
Enterprise Sales Development with Brynne Tillman | Released 1-12-22
“So I’m about to say something that’s going to make every sales manager cringe. Your reps need to detach from what the prospect is worth to them and attach to what they’re worth to the prospect. —Brynne Tillman, CEO, LinkedIn Author and Sales Trainer
In this episode, we talk with Brynne Tillman, a LinkedIn and Sales Navigator trainer. She shares how she garnered her title as the LinkedIn Whisperer and how she uses the site for prospecting and sales development. She talks about why personal branding is important for brand recognition and what should be included in the LinkedIn profile header. Listen as she shares her five tips for leveraging LinkedIn most effectively.
Enterprise Sales Development with Kevin Avery | Released 1-5-22
“One of the other sort of mistakes I see all the time is the blind assumption that an SDR is an entry level job, and the other sort of kissing cousin bad assumption is that there’s a direct magical line between an SDR and some sort of full-cycle sales rep role. It’s a plausible path, but it’s not if not A, then B." —Kevin Avery, Growth Acceleration Advisor at SBI, The Growth Advisory
In this episode, we speak with Kevin Avery, Growth Acceleration Advisor at SBI, The Growth Advisory. Kevin shares his insights in sales development, including how to empower SDRs and train them in a guild mentality. He talks about when to outsource, when to pull in-house, and when to move through hybrid models, as well as how to build an internal SDR team. He discusses how to cultivate a fun working environment for SDRs and the role humor plays in sales development. Listen to how to stand out from the noise, do it differently and be creative.
Enterprise Sales Development with Doug Landis | Released 12-29-21
“What I’m putting out is this skill of being able to access and identify someone’s business and what’s going on, so you can have a real business conversation with them. Again, I think that is a skill that all of us, whether you’re SDRs, AEs, or executives, it doesn’t matter, you need to continue to develop." —Doug Landis, Growth Partner and Emergence Capital
In this episode, we speak with Doug Landis, Growth Partner at Emergence Capital. Doug has worked with Oracle, Monster Cable, Google, Salesforce, and Box. Doug shares why he calls himself the OG SDR and how he trains companies to develop SDR teams. Listen as he discusses the five components for SDRs to understand for every account through a real live exercise.
Enterprise Sales Development with Rachel Keung | Released 12-22-21
“Finding that balance I would say comes with managing your time and day, but at the same time, asking yourself before you say yes to that project. I found just taking that extra two minutes of ‘Ok, what’s the end game here? What will I gain out of that side project that will benefit me not only in a role or what it might be?'" -Rachel Keung, Director of Global Public Sector Sales Development at Salesforce.
In this episode, we speak with Rachel Keung, director of global public sector sales development at Salesforce. Rachel shares her insights about the public section and selling into the public sector in general. She discusses the importance of stating the why and how to avoid cold outreach mistakes. Listen to her perspective on shortening emails.
Enterprise Sales Development with Ding Zheng and Ryan Scalera | Released 12-15-21
“I want to give an experience while I'm prospecting, going through the motion, that they know that they're buying from Ryan, and that's something I'd just laid thoroughly in the past year and a half, and my results have kind of spoken for themselves." -Ryan Scalera, from Dooly.
"A pattern interrupt is a pattern interrupt until it becomes a pattern." -Ding Zheng, The Sales Rapper, from Dooly.
In this episode, we chat with Ding Zheng and Ryan Scalera, from Dooly. Ryan and Ding share their unique approach to selling that includes experimental selling and fun. They also share their process as they brainstorm through new campaigns and clients and what they do to stand out during prospecting. Stick around for the end of this episode as Ding, also known as The Sales Rapper, performs a freestyle rap about CIENCE.
Enterprise Sales Development with Brent Kilter | Released 12-08-21
“I think you really got to think about this environment as hyper-personalization, the message and the channel that they care about and figure out what’s going to break through the noise.” —Brent Keltner, President at Winalytics LLC
In this episode, we talk with Brent Keltner, author of The Revenue Acceleration Playbook: Creating an Authentic Buyer Journey Across Sales, Marketing, and Customer Success. Brent talks about content pathways and the value plays behind the brand. He also discusses how to give prospects reasons to care and how his background in academia has brought a different perspective to this space.
Enterprise Sales Development with Samantha McKenna | Released 12-01-21
“We talk about how sales and dating is so alike all the time here. If you show up to a first date, your discovery call, and you talk about yourself the whole time, what are the odds that we’re moving to that second date? Same thing with discovery. If we’re not solving a bleeding problem, if we’re not the only vendor that can do that, and we talk about ourselves the whole time, we’re going to turn off those fires."—Samantha McKenna, Founder of #samsales Consulting
In this episode, we speak with Samantha McKenna, founder of #samsales and former head of enterprise sales for New York City at LinkedIn. Samantha discusses why she refers to herself as a “trusted mechanic” as people come to her for consulting. She shares some insights in building an internal SDR organization and her thoughts on internal teams versus outsourcing. She also discusses how she utilizes humor in sales, her approach to LinkedIn, and how to be a gracious loser.
Enterprise Sales Development with Christina Brady | Released 11-24-21
“Sales shouldn’t be a one-size-fits-all, not even by company, but by person that you’re talking to. Sales reps have to be among the most dynamic, flexible individuals that exist. It’s not the same thing every day because we’re talking to different people with different experience and different roles and different industries."—Christina Brady, Chief Strategy Officer at Sales Assembly
In this episode, we speak with Christina Brady, chief strategy officer (CSO) at Sales Assembly. Christina talks about some of the methodologies she has learned for scaling an organization like Sales Assembly. Her discussion on better decision-making also details the right time to scale an outbound team. Listen as she shares some smart training practices such as putting the seller in the position of the buyer and how to trigger the helper.
Enterprise Sales Development with Gabrielle Blackwell | Released 11-17-21
“For me, I’ll be honest. I really don’t care about whether or not you know the acronyms. I care about are you going to work really hard and are you going to ask a lot of questions. And are you going to use your mouthpiece in providing feedback and asking for what you need."—Gabrielle "GB" Blackwell, Sales Development Leader at Airtable.
In this episode, we speak with Gabrielle “GB” Blackwell, a sales development leader at Airtable. Gabrielle talks about her people-centric approach and how her infinite curiosity about her team members gets the best out of them. She also talks about the Women in Sales Club, an organization she co-founded that is focused on enabling, empowering, and promoting women within the sales profession.
Enterprise Sales Development with Ron Nelson | Released 11-10-21
“In sharing that knowledge, we’re all learning and growing and developing quicker. We’re learning from one another’s mistakes, and we’re learning from one another’s successes."—Ron Nelson, Account Executive at Oracle
In this episode, we speak with Ron Nelson, account executive at Oracle and formally at Comparably. Ron shares his experience starting as an SDR and working his way up to leading a team of twenty-seven SDRs at Information Builders. He also shares his unique insight and management perspective from his previous roles to build different types of teams. Listen as he discusses his strategies for producing content and communicating tone in sales.
Enterprise Sales Development with Rakhi Voria | Released 11-3-21
“I think what we’re seeing in the industry is that customers want us to meet them on their terms. They want us to make it personal and to keep making it better.”—Rakhi Voria, Vice President of Global Sales Development at IBM
In this episode, we talk with Rakhi Voria, vice president of global sales development for IBM where she oversees over 350 SDRs. She came to IBM after several years at Microsoft, where she played a key role in building out their digital sales force. Rakhi brings her perspective to discuss how IBM defines digital sales development and integrates personalization. She also talks about how she builds a sales force on a large scale and what she’s learned combining inside sales with incubation.
Enterprise Sales Development with Isabella Yani | Released 10-27-21
“You never know what someone has just been going through the hours before or the days before we are engaging in a conversation. So I just think making some human connection is really, really important."—Isabella Yani, Chief of Staff and Director of Business Development and Sales Operations at Cisco
In this episode, we speak with Isabella Yani, chief of staff and director of business development and sales operations at Cisco. Isabella talks about her sixteen-year trajectory at Cisco and how it helped her hone her skills to connect with people and form partnerships. She also discusses what it means to lead without a title and the importance of building a skill set. Listen as she shares advice on how to establish a productive mentorship.
Enterprise Sales Development with Tibor Shanto | Released 10-20-21
“I liken it to a train. All the buyers are in the front car and then as you go further and further back, there’s less and less closer to buyers. But I figured if I can get on the train and continue to move with them, then eventually they’ll become buyers."—Tibor Shanto, Chief Prospecting Officer at Renbor Sales Solutions Inc.
In this episode, we speak with Tibor Shanto, an author and expert consultant. Tibor discusses objective-based selling and how his methodology and formula are suited to playing the probabilities of volume-based research. He shares how he creates feedback looks and balances executing activities with coaching and leveling up. He also talks about his podcast, The Monday Morning Breakfast for Champions Podcast.
Enterprise Sales Development with Jon Selig | Released 10-13-21
“I’m not trying to turn sales reps into comedians with Netflix specials, and I’m not even trying to get our buyers rolling on the floor. If they do, great, but I’m trying to get sales reps to better connect with buyers and have easier conversations. A joke is just connecting tissue between buyer and seller."—Jon Selig, Founder of Selling with Comedy
In this episode, we chat with Jon Selig, who merges sales with comedy. Jon talks about how he gets into understanding the brain of the people he’s trying to communicate with from a salesperson’s perspective. He also discusses how he helps salespeople use the lens of a stand-up comedian to better understand their buyers.
Enterprise Sales Development with Tony J. Hughes | Released 10-6-21
“I’ve always believed that professional selling is about making a positive difference in the lives of others, both for them personally and also professionally in their role in an organization."—Tony J. Hughes, Co-Founder and Sales Innovation Director at Sales IQ Global
In this episode, we speak with Tony J. Hughes, a keynote speaker, best-selling author, and sales trainer. Tony brings his thirty-five years in the business to discuss his best practices for enterprise sales development. He explains why the opening messaging is the more critical phase of a sales call and the three important questions to ask. He also talks about his book, Tech-Powered Sales: Achieve Superhuman Sales Skills, that he co-wrote with our previous podcast guest, Justin Michael.
Enterprise Sales Development with Brooke Bachesta | Released 9-29-21
“The second Friday of every month, the office is closed as a way to force people to take a mental break, because now more than ever the lines are blurred between work and your personal life.” —Brooke Bachesta, XDR Enablement Manager at Outreach, and Chair of the Gals and SALs Group
In this episode, we speak with Brooke Bachesta, XDR enablement manager at Outreach and chair of the Gals and SALs group. Brooke talks about her enablement role and what that means at Outreach, discussing some of the initiatives they use to grow the team and the professional development they offer. She shares why she co-founded Gals and SALs, a group that provides women on the SDR team a place to get together, support each other, foster career growth, and celebrate success.
Enterprise Sales Development with Rajiv Nathan | Released 9-21-21
“You’ve got to stop thinking like an executive. Stop thinking like an entrepreneur. Stop thinking like a B2B person, and instead think like an entertainer. Because if you think like an entertainer, you have taken yourself out of being product obsessed or solution obsessed, and instead you put the audience first.” —Rajiv Nathan, Sales Expert and Hip Hop Artist
In this episode, we speak with Rajiv Nathan, also known as "RajNATION." Rajiv is a hip-hop artist, a sales expert and consultant, a guest speaker, and a yogi, branded as the start-up hype man. He talks about crafting a narrative that “doesn’t suck” and the "Que PASA" framework that he’s been implementing for a really long time. Listen to this mini-course in personalization.
Enterprise Sales Development with Andrew Lawson | Released 9-15-21
“You don’t want to oversaturate your company or oversaturate your pitch because you start to lose effectiveness on what you’re actually trying to accomplish, which for us is to get them in the door and have a conversation.” —Andrew Lawson, Head of Inside Sales at MountainSeed
In this episode, CIENCE speaks with Andrew Lawson, the head of inside sales at MountainSeed. Andrew talks about how he leads his team to focus on results rather than the activities that lead to those results, using some of the key lessons he learned from previous jobs. He also shares the ideal career trajectory for an SDR and the common misconceptions about SDR teams. Listen to his advice for companies entering the enterprise sales development space in the trickier markets such as banking.
Enterprise Sales Development with Frank Cespedes | Released 9-8-21
“You do not compete with people who have gone out of business. The dead are dead. You only compete with the survivors in a competitive marketplace, and to survive in any competitive marketplace, continuous improvement is essential. It shouldn’t surprise us that the bar is rising.” —Frank Cespedes, Author of Sales Management That Works
In this episode, we speak with sales expert Frank Cespedes, Harvard Business School professor and best-selling author of Sales Management That Works: How to Sell in a World That Never Stops Changing. In this chat, Frank talks about his book and what inspired it, and why it’s important for an organization to understand what they are doing with their sales department to help them decide what to do next.
He also discusses why the buyer is the most important part of selling and how the division of labor is so essential. Listen as he explains how the market process is a variable, not a constant.
Enterprise Sales Development with Justin Michael | Released 9-1-21
"What’s weird is that a lot of salespeople are like ‘I’m not technical’ or the sales leader is like ‘We’re not that technical. We’re old school.’ When you say, ‘We’re old school,’ your competitor just won. Someone just took a million dollar deal you didn’t see." —Justin Michael, Co-Founder of HYPCCCYCL
In this episode, CIENCE speaks with Justin Michael, an author, consultant, futurist, and sales guru. Justin previews his upcoming book, Tech-Powered Sales: Achieve Superhuman Sales Skills, and talks about what strategic sales training looks like to him. He also shares how to balance the technical and human aspects of sales development and how to work with saturation to create successful situations for engagement.
Enterprise Sales Development with Jason Prindle | Released 8-25-21
“I encourage [SDRs] to take it as far down the road as they can, because it’s a good training ground for that next step . . . It’s further discovery, and the first thing you have to learn as a good sales rep is discovery and how to continue to do more discovery.” —Jason Prindle, Director of Inside Sales & Global Sales Development at BigID.
In this episode, CIENCE speaks with Jason Prindle, director of inside sales and global sales development at BigID, about enterprise sales development. Jason shares what type of services BigID provides and their sales approach in working with their customers and clients. He also talks about how he works with the sales development representatives to provide the most efficient communication with clients as well as sales reps.
Enterprise Sales Development with Eric Quanstrom | Released 8-25-21
"Most prospects are, what I would argue, and we teach and train this all day long at CIENCE, they’re self-interested above all else, and that’s not a bad thing. It’s not a pejorative concept. Self-interest is what drives most people to actions." —Eric Quanstrom, CMO at CIENCE.
In this episode, Eric Quanstrom takes a break from hosting duties and sits down as a guest with co-host Harry Evans. Eric talks about enterprise sales development from his perspective, sharing what makes hyperspecialization worthwhile and why CIENCE redirected itself around that idea. He also discusses how CIENCE manages a large group of SDRs and is set up to handle the constant turnover in this industry. Listen as he shares the three most important questions to ask in a sales pitch.
Enterprise Sales Development with Sam Silverman | Released: 8-11-21
"I think a big thing is focusing on who you’re selling to—understanding why does this person care about anything you’re saying. I think the more you understand your buyer, the better off you always are.” —Sam Silverman, Founder of Silverman Capital.
In this episode, CIENCE talks with Sam Silverman, founder of Silverman Capital. Sam shares his approach and perspective at the SDR role as a job as well as a leveling opportunity for a career. He discusses how he manages his team, from his hiring practices to training in this rapid industry and tracking their progress. Find out why it’s so important to understand your buyer.
Enterprise Sales Development with Gerry Praysman | Released: 8-11-21
“We prioritize progress over perfection, right? It’s not so much that we wait for things to be perfect to go, but we like to put a good level of thought. We like to plan things pretty well before we just kind of dive off the deep end.” —Gerry Praysman, Senior Director of Sales Development at SalesLoft.
In this episode, we speak with Gerry Praysman, senior director of sales development at SalesLoft. Gerry shares Salesloft’s thoughtful approach to finding the right types of people from unique, non-traditional places instead of the traditional SDR paths. He discusses some of the traits, skill sets, mindset, and the experience level they seek to attract quality talent.
Other Places to Listen
Be sure to tune in to the newly released podcasts on Wednesdays. Catch up now on these channels:
Enterprise Sales Development at CIENCE
Whether your goal is to sell to an enterprise or accelerate your go-to-market as an enterprise, CIENCE’s customer-centric approach to prospecting and ESD experts can help you target those heavy hitters and enhance your outbound strategies. Be sure to listen on Wednesdays to hear the latest podcast!