Edelman is a global public relations and marketing consultancy firm, renowned for its expertise in crafting influential communications strategies for businesses and organizations. Founded in 1952 by Daniel J. Edelman, it has grown to become the world's largest independently owned public relations firm. With its headquarters in Chicago, Illinois, Edelman operates in more than 60 cities worldwide, serving a wide range of industries including technology, healthcare, and consumer goods. The company is particularly noted for its annual Edelman Trust Barometer, a highly regarded survey that measures the public's trust in institutions like the media, government, businesses, and NGOs across the globe. This report has become an essential resource for understanding shifts in public opinion and has solidified Edelman's reputation as a thought leader in the PR industry. Did You Know? Edelman was the first public relations firm to establish a presence in Silicon Valley, positioning itself at...

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Weber Shandwick is a leading global public relations and communications firm, known for its innovative approach to marketing, public relations, and digital media. Founded in 1921, the company has evolved over the years, merging with Shandwick International in 2001 to become the powerhouse it is today. Headquartered in New York City, Weber Shandwick operates from more than 80 offices across the globe, offering services that include media relations, crisis management, brand marketing, and content creation, among others. The firm has garnered a reputation for its creative and effective campaigns, earning numerous awards in the industry. It has been recognized as a Global Agency of the Year by PRWeek multiple times and has also received accolades from the Cannes Lions International Festival of Creativity. Did You Know? Weber Shandwick was one of the first PR firms to embrace social media as a critical component of public relations strategies, establishing its Social Impact team to f...

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FleishmanHillard Inc. is a global public relations and marketing agency founded in St. Louis, Missouri, in 1946 by Alfred Fleishman and Robert Hillard. As part of the Omnicom Group, one of the world's largest advertising and marketing conglomerates, FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social media, and content marketing. With a presence in over 80 countries, the company has established itself as a leader in its field, serving a wide range of industries including technology, healthcare, consumer products, and financial services. Did You Know? FleishmanHillard was one of the first PR firms to establish a digital practice in the early 1990s, recognizing the potential of the internet for public relations long before it became mainstream. This forward-thinking approach has kept the company at the forefront of digital PR and marketing strategies. The agency has received numerous awards for its work...

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Ketchum, founded in 1923 in Pittsburgh, Pennsylvania, is a global public relations (PR) and marketing agency known for its innovative approach to helping businesses and organizations communicate their messages effectively. As a subsidiary of the Omnicom Group, Ketchum operates in more than 70 countries across six continents, offering a wide range of services including brand marketing, corporate communications, healthcare communications, and public affairs. Over the years, Ketchum has garnered a reputation for its creative campaigns and strategic communications solutions, earning numerous awards in the PR industry. The agency has worked with a diverse array of clients, from Fortune 500 companies to non-profit organizations, tailoring its approach to meet the unique needs and challenges of each. Did You Know? Ketchum was one of the first PR firms to establish a presence in the Soviet Union during the Cold War, opening an office in Moscow in 1989. This bold move not only showcased ...

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Burson Cohn & Wolfe (BCW) is a global public relations and communications firm, resulting from the merger of Burson-Marsteller and Cohn & Wolfe in 2018. Headquartered in New York City, BCW operates as a subsidiary of WPP plc, one of the world's largest communications services groups. The company is renowned for its expertise in digital and integrated communications across various sectors, including consumer brands, healthcare, technology, and public affairs. BCW's history dates back to 1953 when Harold Burson and Bill Marsteller founded Burson-Marsteller, which became a powerhouse in public relations and communications. Cohn & Wolfe, established in 1970 by Bob Cohn and Norman Wolfe, was known for its creative approaches to PR. The merger of these two firms combined Burson-Marsteller's strategic strengths with Cohn & Wolfe's innovative and digital-first approach, creating a new leader in the industry. Did You Know? Harold Burson, co-founder of Burson-Marsteller, is often referred...

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Hill+Knowlton Strategies is a global public relations company, headquartered in New York City, United States. Founded in 1927 by John Hill and Donald Knowlton, the company has grown to become one of the world's leading public relations firms, with over 80 offices around the globe. Hill+Knowlton Strategies offers a wide range of services including corporate communications, marketing communications, public affairs, and crisis management. The company has played a pivotal role in shaping the public relations industry. It was one of the first firms to establish a dedicated corporate communications practice and has been at the forefront of developing many of the techniques and practices that are standard in the industry today. Did You Know? Hill+Knowlton Strategies was involved in one of the most famous public relations campaigns in history. During the 1950s, the company helped to improve the image of the tobacco industry by casting doubt on the health risks associated with smoking. T...

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Ogilvy is a renowned multinational advertising, marketing, and public relations agency, founded in 1948 by David Ogilvy, often hailed as "The Father of Advertising." With its headquarters in New York City, Ogilvy has grown into a global network, operating in more than 83 countries with approximately 132 offices worldwide. The company is known for its innovative and effective advertising strategies that have helped shape the branding of numerous high-profile clients, including Ford, American Express, and IBM. David Ogilvy's founding principle was to focus on the consumer and their relationship with the brand, a philosophy that has guided the company's approach to this day. Ogilvy's work is characterized by its creativity, research-based strategies, and emphasis on brand storytelling, which has earned it numerous awards in the advertising and marketing industry. Did You Know? David Ogilvy was a proponent of what he called the "big idea," a unique and persuasive selling point that ...

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Porter Novelli is a global public relations consultancy headquartered in New York City. Founded in 1972 by Jack Porter and Bill Novelli, the company has grown to become one of the world's leading PR firms, with a presence in over 60 countries. Porter Novelli is renowned for its strategic approach to communications, specializing in areas such as consumer, corporate, healthcare, and technology public relations. The firm is also credited with pioneering social marketing—a strategy that applies marketing principles to influence behavior change for a social good. Did You Know? Porter Novelli was instrumental in the development and promotion of the Food Pyramid for the United States Department of Agriculture. This iconic guide has had a lasting impact on nutritional education and guidelines in the U.S. and beyond.

Golin is an esteemed public relations firm that has been shaping the communications landscape since its inception in 1956. Founded by Al Golin in Chicago, the company has grown from a small, local operation to a global powerhouse with offices spanning across the Americas, EMEA, and Asia Pacific regions. Golin is renowned for its innovative approach to PR, which includes the development of the "g4" model, designed to offer more specialized services to clients by organizing its staff into four specific communities: strategists, creators, connectors, and catalysts. A pivotal moment in Golin's history was its role in forging a lasting relationship between McDonald's and its consumers, beginning with a cold call to Ray Kroc in 1957. This partnership not only helped McDonald's evolve into a global brand but also established Golin as a major player in the public relations industry. Did You Know? Golin was among the first PR firms to embrace digital media, recognizing early on the poten...

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MSLGROUP, known as one of the world's leading global public relations and communications firms, operates under the umbrella of the Publicis Groupe, a giant in the marketing and communications sector. Founded in 2009 through the merger of various Publicis Groupe's PR and events networks, including names like Publicis Consultants Worldwide and Manning Selvage & Lee, MSLGROUP has carved out a significant presence in the communications world. With its headquarters in New York, MSLGROUP has expanded its reach globally, boasting a network of offices across the Americas, EMEA (Europe, the Middle East, and Africa), and Asia. The company specializes in a wide array of services including strategic communications, public relations, crisis management, and digital marketing, catering to clients across various industries such as healthcare, consumer goods, and technology. Did You Know? MSLGROUP has been recognized for its innovative approach to public relations and communications, winning num...

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