Faculty Chair of the Aligning Strategy and Sales Program at Harvard Business School
Frank Cespedes teaches at Harvard Business School and is the author of six books including Aligning Strategy and Sales (Harvard Business Review Press, 2014) which was cited as “the best sales book of the year” (Strategy & Business), “a must-read” (Gartner), and “perhaps the best sales book ever” (Forbes). His newest book is Sales Management That Works: How to Sell in a World That Never Stops Changing (Harvard Business Press, 2021).
Connecting B2B Marketing and Sales in the Modern Economy—Frank Cespedes Talks to CIENCE
In part three of our blog series with Harvard Business School's Frank Cespedes and author of Sales...
B2B Buying and Selling: Linking the Cause and Effects—Frank Cespedes Offers Sales Insights
In part two of our blog series, we continue our Q&A discussion with Harvard Business School...
B2B Sales Management in a New Reality—A Conversation with Frank Cespedes of Harvard Business School
Harvard Business School professor and sales expert Frank Cespedes gets straight to the point in a...
Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing
Let's Meet Frank Frank Cespedes teaches at Harvard Business School. His most recent book is ...